1251. #TFCP - Owning Trucks vs. Owning Relationships: A Trucker’s Shift to Freight Sales!
Release Date: 07/30/2025
The Freight Coach Podcast
Don’t miss the last episode of this week with Cargo Spectre’s Jason Joachim and Rohan Bhagwat! Jason and Rohan delve into how they’ve solved the age-old freight measurement headaches, especially the challenge of inaccurate dims causing added costs. They also explain how their system uses AI-powered automation to capture legal-for-trade dimensions, weights, pictures, and even NMFC classifications in just one second—no moving parts, no manual input! If you're tired of reclass fees, packaging mistakes, and delayed audits, you need to hear how this tech is changing the game in freight...
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Are you getting ROI from your AI tools—or are you just adding more tech without solving real problems? Today’s episode with Ryan Schreiber, a leader in AI and machine learning for logistics, digs into what AI means beyond the buzzwords, why most companies today are only seeing incremental and not transformational value, and what’s holding them back: strategy gaps, messy data, and weak integrations. Ryan breaks down why most AI vendors chase the top 50 brokers while ignoring the bulk of the market, and how smaller companies can still get big wins by focusing on automating the unsexy...
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In today’s episode, I’m joined by Sage (Erik Larson), a logistics veteran with over 20 years in the industry, from owner-operator to SPI agent. He shares how the 2008 recession nearly took him out and how his decision to go all-in on freight brokerage reshaped everything. We talk about the grind, working to master the over-dimensional niche, building custom trailers, and moving 70+ complex loads a year. Sage also breaks down how he built long-term carrier relationships without using load boards, his transition from independent brokerage to the SPI model, and why freight volume is...
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Today, we’ll discuss solving the truck parking crisis at a national level and scaling authentic brand content in trucking with our returning guest, Reed Loustalot of the ! Reed shares how their consistent content strategy has driven massive growth, earning hundreds of millions of impressions, and how authenticity has powered their branding. With over 2,300 locations and 40,000 spaces, and growing weekly, they’re addressing inefficiencies that cost drivers time and money! There’s more to this episode that you should hear, so stay tuned! 📊📉 Don’t miss out on the latest...
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Where is the freight market heading, and how are the current economic trends shaping it? Today, let’s break down the latest spot market conditions, the recent economic indicators impacting freight volumes, and some of the challenges in business development during a market downturn! Whether you're a carrier, broker, or shipper, this episode’s insights can help you better navigate today’s transportation industry! 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every...
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If you're into final mile logistics, LTL freight, or operations management, listen to this episode with Andrew Rodriguez of Harvey to hear his practical insights and strategies! Andrew highlights managing high-volume freight and maintaining top-tier customer service with a small team, his journey from freight brokerage into manufacturing operations, and Harvey’s structured approach to daily shipping cutoffs, rural delivery coordination, vendor management, and real-time metrics to monitor booking speed, damage rates, and customer satisfaction! About Andrew Rodriguez Andrew is the...
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Join us today as we’ve got the CEO of Apex Transit Solutions, Marina Ivanov, sharing how they continue navigating the trucking industry’s challenges while building a sustainable business! Marina shares what it’s really like running a family-owned operation, the lessons learned from scaling without outside capital, and how technology, factoring, and the right hires changed their game! Tune in to this episode packed with real talk and strategies! Connect with Marina Website: LinkedIn: / 📊📉 Don’t miss out on the latest market trends by subscribing to your...
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In this episode, Nick Erdmann of Vectura Risk Management is back for another insightful conversation about protecting high-value freight from the rising cargo theft threats! We dive into the harsh reality of organized cargo theft, why it's more sophisticated than most think, and how escort services are stepping up to protect high-risk shipments like pharmaceuticals and electronics! Nick walks us through real-world prevention tactics, how layered security assessments work, and why the human element remains just as important as technology. Whether you're a carrier, broker, or shipper, this...
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If outdated payment methods are slowing down your operations or costing you money through fraud, you must listen to this episode with Relay Payments’ co-founder, Spencer Barkoff! Spencer shares how they’re modernizing freight payments across the board and reshaping how carriers and brokers handle transactions. Learn more about Relay’s innovations in this episode because they’re not just solving problems—they’re setting new industry standards! About Spencer Barkoff Spencer Barkoff is the President and Co-Founder of Relay Payments, a fast-growing fintech company modernizing...
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Are you keeping up with the shifts in freight, from automation to AI-driven brokers and everything in between? With 95% of broker tasks potentially automated, the focus now is on leveraging technology while keeping the human touch where it matters, customer and carrier experience. Whether it’s investing in automation, tightening up internal processes, or building face-to-face relationships in a crowded market, now’s the time to niche down and stay visible! Tune in to learn more! 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation...
info_outlineIn today’s episode, I’m joined by Sage (Erik Larson), a logistics veteran with over 20 years in the industry, from owner-operator to SPI agent. He shares how the 2008 recession nearly took him out and how his decision to go all-in on freight brokerage reshaped everything.
We talk about the grind, working to master the over-dimensional niche, building custom trailers, and moving 70+ complex loads a year. Sage also breaks down how he built long-term carrier relationships without using load boards, his transition from independent brokerage to the SPI model, and why freight volume is tied to global trade shifts and oil prices.
If you're serious about operational excellence, niche specialization, and adapting your freight business, you’ll want to hear this one!
Connect with Sage
YouTube: https://www.youtube.com/@SageOutcastX
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🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
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