1493. #TFCP - The Hard Right: Moving From Transactional Middleman to High-Value Partner!
Release Date: 07/14/2026
1518. #TFCP - Rail, Ports, & Policy: What’s Next for Intermodal Freight?!
The Freight Coach Podcast
How is the intermodal sector battling the massive surge in cargo theft and properly integrating AI into the supply chain? Let’s welcome Anne Reinke of IANA back to the show to explain the current intermodal market and preview the critical conversations at the upcoming IANA Expo in Long Beach from September 14th through the 16th! We dive into the hard facts about why shippers are shifting back to intermodal capacity as full truckload rates see massive spikes, the pressing need for intermodal marketing companies (IMCs) to build reliable, long-term partnerships instead of just using the mode as...
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1517. #TFCP - The Freight Sales Playbook: Winning Shipper Accounts in Today’s Market!
The Freight Coach Podcast
If you want to know how to turn those painful rejections into actual wins, tune in to this episode with Kenny Shaw of Red River Intermodal, talking about the real side of business development in the transportation industry! We dive straight into the trenches of freight sales, breaking down why you shouldn't be afraid to ask for feedback when a prospect absolutely butchers you on the phone and how leaning into those losses is what actually builds a stronger foundation. We also cover the role of AI in logistics—why tools are great for initial research, but why actually picking up the phone and...
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1516. #TFCP - Multi-Generational Trucking: The Blueprint For A Lasting Freight Legacy!
The Freight Coach Podcast
Welcome back to another heavy-hitting episode as Zach Meiborg of Meiborg Companies joins us to strip away the industry fluff and tackle the massive regulatory hurdles strangling our owner-operators and fleet operators! We dive straight into the rampant electronic logging device (ELD) fraud that is currently disrupting the trucking industry, detailing exactly how bad actors are gaming the system while the government turns a blind eye. Zach brings a straightforward perspective on why our archaic, 90-year-old Hours of Service (HOS) rules are the actual root cause of this mess and proposes a...
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1515. #TFCP - The Future of Freight Brokerage, Carrier Vetting & Freight Policy!
The Freight Coach Podcast
How can the freight agent model and rigorous carrier vetting safeguard your logistics operations against skyrocketing freight fraud? An absolute industry legend, Greg Sanders from RDS Capacity Solutions, dives directly into the heavy-hitting topics, from navigating the true financial cash flow risks of modern freight brokerage to understanding why mid-sized companies are increasingly exploring the freight agent model to offset rising operational and tech costs! Greg brings that built-to-last mentality, unpacking exactly how we can fight back against organized freight fraud and explaining...
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1514. #TFCP - Freight Agent vs. Freight Broker: Which Is Better?!
The Freight Coach Podcast
Find out if the independent freight agent route is actually the smarter and safer play in today’s volatile market with our guest, Erik Larson (Sage) of SPI Logistics! Sage breaks down the absolute biggest debate in transportation and logistics right now. We’re giving you straightforward advice on the massive financial risks, insurance liabilities, and cash flow constraints of launching a full-scale freight brokerage versus building a solid book of business as a freight agent. With nuclear verdicts and massive court rulings shaking up the trucking industry, jumping in without standard...
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1513. #TFCP - 3PL Fulfillment Strategies That Scale DTC & B2B Distribution!
The Freight Coach Podcast
In this episode, Leo Rodriguez of River Plate, Inc. breaks down the reality of modern warehouse management and 3PL fulfillment! Leo shares exactly how his family's Southern California logistics business evolved from local LTL freight shipping back in 1992 into a full-scale multi-channel fulfillment powerhouse handling everything from direct-to-consumer e-commerce to wholesale retail distribution. We get straight to the facts on why growing brands struggle with order processing, highlighting the absolute necessity of proper ERP and WMS system integrations before you ever ship a single pallet...
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1512. #TFCP - Cyber Cargo Theft, CargoNet Losses & FMCSA Driver Crackdowns!
The Freight Coach Podcast
Are you actively auditing your tech stack to protect against the massive surge in cyber cargo theft, or are you just hoping you won't be the next victim? How are you shielding your high-value shipments in the most targeted states before these organized schemes completely wreck your bottom line? Today, we are breaking down the hard facts on freight fraud and supply chain security so you can safeguard your operations! We’re diving straight into the reality of modern theft, highlighting a recent grand jury indictment of people running a multi-state cyber cargo theft scheme that utilized...
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1511. #TFCP - Building a Freight Brokerage From Day 1!
The Freight Coach Podcast
In this episode, Bay Transit Co.’s CEO, Brandon Bay, shares his journey from a seasoned sales rep to a full-fledged founder armed with the "poor, hungry, and driven" Midwest work ethic! Brandon dives into building his own brokerage, the real side of freight today, and we tackle everything from overcoming the deep-seated fear of failure and the absolute necessity of building rock-solid operational systems, to why traditional cold calling isn’t the only way to dominate freight sales anymore. Listen in to learn modern business development, leveraging AI and automation for everyday efficiency,...
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1510. #TFCP - Logistics Marketing That Works For B2B Growth!
The Freight Coach Podcast
Stand out in a crowded freight market and learn how to leverage AI without losing your authentic voice in marketing in today’s episode with The Robinson Agency’s CEO, Adam Robinson, uncovering the real side of digital marketing in transportation! We tackle everything from crafting a rock-solid brand messaging strategy that actually resonates with shippers, to navigating the realities of LTL shipping, market capacity shifts, and the future of freight tech. At the end of the day, it’s not just about pushing out generic, AI-generated content; it's about proving you're an actual human...
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1509. #TFCP - The Modern Freight Sales Playbook: Selling Value in 2026!
The Freight Coach Podcast
In this episode, let’s talk straight to what it actually takes to win in freight sales and business development in today’s changing market landscape The days of making generic cold calls and throwing out random rate quotes are dead; shippers are inundated with automated emails and pitch slaps daily, so you have to separate yourself by nicheing down, becoming a true subject matter expert, and leveraging a multi-channel prospecting strategy. I break down how using real market intelligence adds immediate value to your logistics prospects, why holding firm on your pricing builds long-term...
info_outlineIf you’re tired of running your freight business on pure hustle without seeing real growth, listen to our guest today, Chris Sonnek of Ten Logistics, Inc., pulling back the curtain on the unsexy side of the industry and what it truly takes to transition from just working hard to working smart!
We dive into why relying solely on national rate averages is a rookie mistake and explain how mastering carrier capacity, analyzing inverse lanes, and building a dedicated core carrier base are the real keys to protecting your margins.
We also get frank about the gritty reality of freight brokerage scaling, systems development, and why adopting extreme ownership in your leadership is the only way to survive the ups and downs of this highly competitive market!
Connect with Chris
- Website: https://sonnekconsulting.com/ / https://www.tenlogistics.com/
- LinkedIn: https://www.linkedin.com/in/chris-sonnek/ / https://www.linkedin.com/company/sonnek-consulting/
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