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#182 Ben Kessler on the OEO Model of Measurement

The Cognitive Crucible

Release Date: 01/30/2024

#187 Randy Rosin on Reflexive Control show art #187 Randy Rosin on Reflexive Control

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. Randy Rosin returns to the Cognitive Crucible to discuss the “trippy” topic of reflexive control. Soviet influence practitioners favor an indirect approach. Reflexive control is the process of conveying the basis of decision-making from one person to another. Research...

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#186 Rod Korba on Vygotsky’s Inner Speech show art #186 Rod Korba on Vygotsky’s Inner Speech

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Vygotsky was a seminal figure in Soviet Psychology. His multi-staged—social learning theory of cognitive development—has influenced generations of cognitive psychologists. Our discussion today focuses on Vygotsky’s frequently overlooked and generally under-estimated concept of...

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#185 Becky Fair and Hannah Lincoln on Disrupt and Overwhelm Strategies show art #185 Becky Fair and Hannah Lincoln on Disrupt and Overwhelm Strategies

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. Our conversation covers Two-Six’s analysis methodology for creating their biannual Media Manipulation Monitor (M3) report which chronicles China’s efforts and presents strategies for achieving information advantage. Research Question: Becky and Hannah suggest an interested student examine how...

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#184 Curtis Fox on Hybrid Warfare show art #184 Curtis Fox on Hybrid Warfare

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Curtis Fox discusses his new book: . Curtis Fox utilizes a series of case studies on historic Russian operations to demonstrate that while Russia’s methods appear to be cloaked in a shadow of mystique, their strategic realities make them consistent and predictable. Resources: ...

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#183 Julie Janson on Air Force IO Talent and Strategy show art #183 Julie Janson on Air Force IO Talent and Strategy

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Julie Janson discusses the founding of the US Air Force’s Information Operations (IO) career field, professional military education, sending a message, and the need to keep pace with the ever-evolving information environment. Julie observes that IO and PSYOP practitioners are...

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#182 Ben Kessler on the OEO Model of Measurement show art #182 Ben Kessler on the OEO Model of Measurement

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Ben Kessler discusses Meltwater’s methodology and models for Owned, Earned, Organic (OEO) measurement of activities within the information environment. Research Question: Ben Kessler suggests an interested student ask the question: Where is the diaspora of opinion and content...

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#181 Melissa Giannetto on Media Literacy show art #181 Melissa Giannetto on Media Literacy

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, US Marine Corps Major Melissa Giannetto discusses her Master’s thesis, which is an analysis on the media literacy efforts of Finland, Sweden, and Norway. Major Giannetto is currently an exchange student with the Norwegian Armed Forces. Resources: by Sander van der Linden ...

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#180 Tanna Krewson on Cognitive Warfare and Global Conflict Analysis and Resolution show art #180 Tanna Krewson on Cognitive Warfare and Global Conflict Analysis and Resolution

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Tanna Krewson discusses her research related to cognitive warfare, global conflict analysis, and resolution. Our conversation unpacks foundational brain science principles that underpin our susceptibilities to cognitive warfare, how those vulnerabilities manifest in society. how...

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Re-release: Joseph Lee on Jung and Archetypes show art Re-release: Joseph Lee on Jung and Archetypes

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. Can archetypes be modeled, analyzed, and applied in support of national security? During this episode, Joseph Lee discusses Carl Jung, collective consciousness, and archetypes. Our wide ranging discussion covers a comparison between Jung and Freud, Joseph Campbell’s work on myth and the hero’s...

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#179 Brian Russell on The Tie that Binds show art #179 Brian Russell on The Tie that Binds

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Brian Russell returns to the Cognitive Crucible to discuss his latest article: . Research Question: Brian Russell asks the following: how to assess the effectiveness and risk of employing AI generated cyber weapons: AI on the AI so to speak. There are two resources: Phoenix Cast ...

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The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Ben Kessler discusses Meltwater’s methodology and models for Owned, Earned, Organic (OEO) measurement of activities within the information environment.

Research Question: Ben Kessler suggests an interested student ask the question: Where is the diaspora of opinion and content going as we mature as a digital society from centralized “town squares” to “closed door” networks? 

Resources:

Link to full show notes and resources

Guest Bio

Ben Kessler is the Head of Enterprise Strategy & Public Sector at Meltwater. He brings 11+ years of experience in the application and adoption of data and insights from the Information Environment.  Ben has supported Civilian, DoD, IC, and Joint Forces / Coalitions in leveraging Meltwater's world-leading media intelligence suite to enable contextualized mission decisions - from risk assessments to strategic communications, public affairs, mis/dis/malinformation, narrative analysis, and real-time critical workflows.  Over the past decade, Ben has seen first-hand the evolution of the Media Intelligence space to a critical decision making capability with direct impact to senior leadership.     

Meltwater’s goal is to harness PAI to deliver a unique capability measuring the impact of narratives, missions, audience cohorts, campaigns, and/or outbound efforts.  We provide access to the world’s largest corpus of PAI data across the global information environment, tracking over 300,000+ news sources (including online, print, broadcast, and podcasts), and over 300 million social media data points including Reddit, Meta (Facebook + Instagram), Twitter/X, YouTube, Instagram, TikTok, Twitch, Forums, Deep Web, Message Boards, Comments, Review Sites, and blogs.

Meltwater’s datalake spans Western and non-Western platforms, in over 100+ languages including character-based languages, and local in-market content. We process approx. 1.5B documents / day, each enriched with over 170+ AI and LLM powered metadata points for sophisticated analysis, detection algorithms, alerting workflows, network visualizations, and more. Meltwater has a commercial in-market presence in over 120+ countries that drives local requirements to support a global customer base.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.