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#205 Nick Loui on Transforming Chaotic Data into Actionable Intelligence

The Cognitive Crucible

Release Date: 10/29/2024

#211 Michelle Ciulla Lipkin on Media Literacy Education show art #211 Michelle Ciulla Lipkin on Media Literacy Education

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Michelle Ciulla Lipkin, Executive Director of the , discusses the importance of media literacy in today's world, emphasizing its role in developing critical thinking, effective communication, and active citizenship. Michelle highlights the challenges of navigating the vast and...

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#210 Paul Groestad on Cognitive Warfare show art #210 Paul Groestad on Cognitive Warfare

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, CDR Paul Grostad discusses the emerging threat of cognitive warfare, emphasizing the importance of information in modern societies and the potential for it to be weaponized. Until recently, Paul led Cognitive Warfare concept development for the NATO strategic warfare development...

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The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, John Kinder discusses his new book: . This discussion focused on the historical use of animals in international diplomacy and wartime propaganda. Pandas, initially unknown outside China, became popular after being brought to the US in the 1930s. They were used as symbols of...

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The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Rand Waltzman returns to the Cognitive Crucible to discuss his famous Disinformation 101 series. Recording Date: 18 Nov 2024 Resources: Cognitive Crucible Podcast Episodes Mentioned Disinformation 101 LinkedIn Posts: by C. S. Lewis Guest Bio: Dr. Rand Waltzman has...

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The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Kay Nissen discusses her Army’s Command and General Staff College thesis entitled: Second Mover Advantage In The Military Information Environment. This thesis examines second-mover advantage theory within the military information environment. It aims to offer military planners...

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The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Chris Stirewalt discusses the state of media as presented in his latest book: Broken News: Why the Media Rage Machine Divides America and How to Fight Back. Chris believes that a major component of the challenges faced by news consumers can be explained by “demand side”...

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#205 Nick Loui on Transforming Chaotic Data into Actionable Intelligence show art #205 Nick Loui on Transforming Chaotic Data into Actionable Intelligence

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Nick Loui of discusses the evolution of the internet, challenges posed by fragmented platforms, and the importance of addressing misinformation. Nick explores the dynamics of social media, particularly TikTok, and the need for companies to proactively manage their online...

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The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Sharon Russell lends her 20+ years of emergency response experience to the forum. Our discussion includes Sharon’s experience as the Deputy Incident Commander for the response to the Key Bridge incident, which happened in March 2024. Recording Date: 4 Sept 2024 Research Question:...

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The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, MAJ Scott Hall discusses his paper: Enhancing Mounted Maneuver Operations by Setting Conditions of Advantage through Information Environment Effects Synchronization, which is getting published in in the Fall 2024 edition. Recording Date: 26 Sept 2024 Research Question: Scott Hall...

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The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Genia Simkin discusses his firm’s Samizdat technology which makes it possible to bypass DNS blockades set up by autocratic regimes. Recording Date: 5 Aug 2024 Research Question: Genia Simkin suggests as interested student examine OSINT practices. For example, would it be possible...

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More Episodes

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Nick Loui of PeakMetrics discusses the evolution of the internet, challenges posed by fragmented platforms, and the importance of addressing misinformation. Nick explores the dynamics of social media, particularly TikTok, and the need for companies to proactively manage their online reputation. Our conversation also covered data processing challenges, sentiment analysis, and the significance of narrative in understanding online trends.

Recording Date: 10 Oct 2024

Research Question: Nick Loui suggests an interested student or researcher examine correlating earned media impact to outcome, which is challenged due to data privacy issues. 

Resources:

Link to full show notes and resources

Guest Bio:

Nick Loui is the Co-Founder and CEO of PeakMetrics, a leading company specializing in AI-driven narrative threat intelligence. They assist organizations in various sectors by identifying and forecasting the evolution of adversarial messages online. As concerns about social media manipulation continue to rise alongside the proliferation of generative AI, PeakMetrics’ innovative approach has gained recognition and received awards such as the NSIN COVID-19 Disinformation Challenge and the BAE Fast Labs Partner of the Year. Their technology supports a diversity of complex issues, including crisis management, financial manipulation, and countering state-sponsored propaganda.

Prior to founding PeakMetrics, Nick served as the Chief Marketing Officer of an ad-tech startup. During his time, the startup expanded from its initial hire to a team of over 80 members and secured over $70M in funding. He began his career as an engineer and digital marketer, helping Ashton Kutcher become the first person to amass a million followers on Twitter. Nick has been featured by Forbes and garnered viral attention on HackerNews and TechCrunch for his creation of "Parrot.vc," a generative AI tool that humorously targeted the VC community. Nick has held leadership positions at NEXUS, a global community dedicated to bridging the gap between individuals of wealth and social entrepreneurship, and Out in Tech, a global non-profit that supports 50k LGBTQIA+ tech workers in 32 cities.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at [email protected].

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.