The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Bob Thibadeau returns to the Cognitive Crucible and discusses the fundamentals of computational cognitive neuroscience and privacy. He asserts that everyone should manage a million identities on an embodied chip, share these identities selectively, and change them frequently....
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Lt. Col. Orlandon Howard discusses rethinking strategic communication for U.S. military public affairs, exploring topics such as the PESO model and the balance between informing and influencing. The discussion centers around his recent article: “.” Recording Date: 24 Sep 2025...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. John Pennell discusses his book and Ph.D. research: . Recording Date: 4 Sep 2025 Research Question: John Pennell suggests an interested student or researcher examine: How can we better inform the American public about the information space; focusing on informing the...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Randy Rosin returns to the Cognitive Crucible to support his assertion that warfare is informational and the US Department of Defense needs an entirely new information paradigm. Recording Date: 28 Aug 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned by Norbert...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, David Cook discusses his recent article: . In addition to digital discipline in a national security context, David discusses cyber and AI threats and practical mitigation practices that private sector companies and citizens should be aware of. Recording Date: 19 Aug 2025...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Torvald Ask discusses his 2023 co-authored paper: The UnCODE System: A Neurocentric Systems Approach for Classifying the Goals and Methods of Cognitive Warfare. The UnCODE System is an accessible and a practical tool for understanding and addressing cognitive warfare goals....
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Matthew Canham discusses agentic AI's potential to boost productivity by automating tasks and its anticipated influence on user interfaces, potentially creating new security vulnerabilities and opportunities for user manipulation. Matthew emphasized the importance of robust security...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. James Giordano discusses a broad range of topics related to national security from biopsychology to complexity to neurotechnology to enactivism. Recording Date: 25 Jun 2025 Research Question: James Giordano suggests an interested student or researcher examine: “How might the...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Austin Branch, Dave Pitts, and Joe Miller discuss cognitive warfare, the gray zone, and intensifying great power competition. The ultimate goal is to compete by gaining and maintaining information advantage without kinetic fighting. Recording Date: 28 Apr 2025 Research...
info_outlineThe Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.
During this episode, Dr. Wayne “Mike” Hall discusses his latest capstone book: the Moral Imperative of Our Time-Purposeful Intellectual Growth. According to Mike, America’s intellect is sharply declining; he implores national security leaders to address this problem immediately by: 1) improving individual learning, 2) promoting organizational learning, and 3) encouraging intellectual mentoring. Satisfying these callings is the moral imperative. Mike also discusses other important themes such as: will, incorporating information and cognition as warfighting domains, how to think in today's fight, non-linearity and complex systems, anticipation compared to prediction, and the importance of initial conditions, and unity of effort.
Research Question: Mike Hall suggests interested students examine:
- How does this fit into DOTMLPF?
- How do we get politicians to understand Clausewitz?
Recording Date: 21 June 2024
Resources:
- Cognitive Crucible Podcast Episodes Mentioned
- Mike Hall’s website
- Chinese Military Targeting Future Wars And Fighting The Five Cognitive Battles
- The Moral Imperative of Our Time-Purposeful Intellectual Growth: Developing and Using the Human Mind To Outthink America's Enemies and To Stay Abreast of Changing Technologies by Ed D Wayne Michael Hall
- Whispers from the Arrow of Time: Essays from an Evolving Mind on How to Think about National Security in the Information Age by Wayne Michael Hall
- Stray Voltage: War in the Information Age by Wayne Michael Hall
- Intelligence Analysis: How to Think in Complex Environments by Wayne Michael Hall and Gary Citrenbaum
- The Power of Will in International Conflict: How to Think Critically in Complex Environments by Wayne Michael Hall and Patrick M. Hughes
Link to full show notes and resources
Guest Bio:
Wayne Michael “Mike” Hall, Brigadier General, US Army (Retired), is a career U.S. Army intelligence officer with over 50 years of experience in intelligence operations. In the Army, Brigadier General Hall served in four infantry divisions: 2d, 1 st , 4 th , and 82d. He commanded intelligence units at the company (337 th ASA Company), battalion (313 th MI Bn, 82d Airborne Division), and brigade (501 st MI Brigade in the Republic of Korea). BG Hall was an infantry battalion S-2 in the 1 st Infantry Division, an infantry brigade S-2 while in Korea in the 2d Infantry Division, and an infantry brigade S-2 in the 1 st Infantry Division. He was the G-2 of the 82d Airborne Division, and as a general officer, the J-2 US Forces Korea. After retiring from the Army in 1999, he worked with military and private corporations providing consulting services in intelligence-related matters for more than 12 years. He also created a two-week intensive seminar for intelligence analysts and collections specialists, centering on his book Intelligence Analysis: How to Think in Complex Environments. Brigadier General Hall led the strenuous two-week seminars from 2008-2014 and helped ~1250 intelligence analysts and collection people learn “how to think” in complex environments. Brigadier General Hall has written six books: Stray Voltage War in the Information Age (2003); Intelligence Analysis How to Think in Complex Environments(2009); Intelligence Collection How to Plan and Execute Intelligence Collection in Complex Environments (2012); The Power of Will in International Conflict (2018); Whispers From the Arrow of Time (2023); and The Moral Imperative of Our Time—Purposeful Intellectual Growth. Brigadier General Hall holds a BS from the University of Nebraska, an MS from Kansas State University, an MMAS from the US Army CGSC, and an EdD from The George Washington University. Brigadier General Hall is a graduate of the US Army’s Command and General Staff College, School of Advanced Military Studies (SAMS), and the National War College. Brigadier General Hall is a Senior Parachutist and a Ranger School graduate from the US Army’s Ranger School, February 1973. Brigadier General Hall lives with his wife near Denton Texas.
About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.
For more information, please contact us at communications@information-professionals.org.
Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.
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