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#222 JD Maddox on Emerging IO Opportunities

The Cognitive Crucible

Release Date: 04/15/2025

#237 Josh “Bugsy” Segal on Ukraine, Electronic Warfare, and Fast Battlefield Innovation show art #237 Josh “Bugsy” Segal on Ukraine, Electronic Warfare, and Fast Battlefield Innovation

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. Josh “Bugsy” Segal recaps his recent observations from the Ukraine battlefield and concerns for Western governments which don’t adapt quickly. Ukraine's rapid development of sophisticated, cost-effective domestic defense technology, including advanced counter-drone...

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#236 Michael Lissack on Anticipatory Agents show art #236 Michael Lissack on Anticipatory Agents

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Michael Lissack discusses –a unified theoretical framework that reconciles Quantum Bayesianism (QBism), Robert Rosen's theory of Anticipatory Systems, the causal bubbles interpretation of quantum mechanics, and pragmatic constructivism through Hans Vaihinger's philosophy of 'as...

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#235 Rob Thelen on the US Army IWAR Initiative show art #235 Rob Thelen on the US Army IWAR Initiative

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, COL Rob Thelan discusses the US Army’s Information Warfare (IWAR) Branch. IWAR aims to integrate the IO (Information Operations) and PSYOP (Psychological Operations) communities into a unified, conventional force branch. Other topics include: U.S. lagging behind adversaries like...

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#234 Robert Thibadeau on a Million Identities and Computational Cognitive Neuroscience show art #234 Robert Thibadeau on a Million Identities and Computational Cognitive Neuroscience

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Bob Thibadeau returns to the Cognitive Crucible and discusses the fundamentals of computational cognitive neuroscience and privacy.  He asserts that everyone should manage a million identities on an embodied chip, share these identities selectively, and change them frequently....

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#233 Orlandon Howard on Rethinking Strategic Communication show art #233 Orlandon Howard on Rethinking Strategic Communication

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Lt. Col. Orlandon Howard discusses rethinking strategic communication for U.S. military public affairs, exploring topics such as the PESO model and the balance between informing and influencing. The discussion centers around his recent article: “.” Recording Date: 24 Sep 2025...

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#232 John Pennell on Russia's Actions in Ukraine and Syria show art #232 John Pennell on Russia's Actions in Ukraine and Syria

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. John Pennell discusses his book and Ph.D. research: . Recording Date: 4 Sep 2025 Research Question: John Pennell suggests an interested student or researcher examine:  How can we better inform the American public about the information space; focusing on informing the...

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231 Tod Rathbone show art 231 Tod Rathbone

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information...

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#230 Randy Rosin on Warfare is Informational; the Case for a New DoD Information Paradigm show art #230 Randy Rosin on Warfare is Informational; the Case for a New DoD Information Paradigm

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Randy Rosin returns to the Cognitive Crucible to support his assertion that warfare is informational and the US Department of Defense needs an entirely new information paradigm. Recording Date: 28 Aug 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned by Norbert...

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#229 David Cook on Digital Discipline show art #229 David Cook on Digital Discipline

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, David Cook discusses his recent article: . In addition to digital discipline in a national security context, David discusses cyber  and AI threats and practical mitigation practices that private sector companies and citizens should be aware of.  Recording Date: 19 Aug 2025...

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#228 Torvald Ask on the UnCODE System show art #228 Torvald Ask on the UnCODE System

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Torvald Ask discusses his 2023 co-authored paper: The UnCODE System: A Neurocentric Systems Approach for Classifying the Goals and Methods of Cognitive Warfare. The UnCODE System is an accessible and a practical tool for understanding and addressing cognitive warfare goals....

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More Episodes

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, JD Maddox discusses new influence opportunities borne out of necessity. JD suggests that listeners consider radical-sounding concepts for, such as letters of marque, indemnification, task-based organization, public-private operations, and new authorities as viable influence pathways for today’s strategic landscape.

Recording Date: 31 Mar 2025

Resources:

Link to full show notes and resources

Guest Bio: J.D. Maddox is an expert in political warfare, and an academic, writer and former political candidate. He has served as a Central Intelligence Agency branch chief, deputy coordinator of the U.S. Global Engagement Center, advisor to the Secretary of Homeland Security, and as a U.S. Army Psychological Operations team leader. He is the founder of Inventive Insights LLC, and the Vice President of Technology and Innovation at Deft9 Solutions, and currently consults on Operations in the Information Environment to government organizations, and consults to commercial and political organizations on strategic communications. He's an adjunct professor of national security studies at George Mason University's Schar School, teaching Disinformation and Policy Responses, and he’s an adjunct professor at Tulane University, where he teaches Open Source Information Analysis. He also recently initiated "Tab D," a biweekly report highlighting U.S. adversaries' narrative vulnerabilities.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at communications@information-professionals.org.

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.