Libsyn Directory

Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation

Communication Strategy That Works podcast

Release Date: 11/02/2023

Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"

Communication Strategy That Works podcast

As a new year approaches, there’s no better time to start something fresh and exciting. 2025 is the year to take that idea you’ve been mulling over and turn it into something meaningful — something that connects, inspires, and resonates. Podcasts are a powerful way to do just that, and I created the Start and Launch Your Audio Podcast Coached Programme to guide you through every step of the process, from concept to launch. In this podcast episode, I dive deeper into my bespoke Start Your Audio Podcast Masterclass giving you all the information you need to get started. So, let’s...

Ep 165. Placemaking Communications: Turning Developments into Thriving Communities

Communication Strategy That Works podcast

If there’s one thing I’m truly passionate about, it’s the built environment. I believe that developments aren’t just about bricks and mortar—they’re about creating spaces where people feel at home, where communities grow, and where memories are made. That’s why I love what I do. Some of you who listen may know that Placemaking Communications is my passion, and it’s all about helping developers and communities connect through meaningful, thoughtful communication. It’s not just about promoting a development; it’s about crafting a story and building a sense of identity that...

Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger’s 'Contagious'

Communication Strategy That Works podcast

Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode In today’s fast-paced world, it’s easy to feel like there’s never enough time to step back and invest in learning. But here’s the thing: staying sharp and innovative in any field, especially communications, requires fresh ideas and new perspectives. And one of the best ways to get those? Reading business books. Sure, some might argue that we can pick up tips from blogs, podcasts obviously, or even social media. But there’s something different about diving into a well-researched book. It’s like having an...

Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments

Communication Strategy That Works podcast

Recently I gave a talk at a communications conference with a colleague, a filmmaker, on how film can change the narrative for a topic or issue and highlight your brand in a new and unusual way- in this case, the housing agenda in the UK. As some of you who listen regularly will know, my consulting business focuses on providing communication strategies for built environment projects and firms. Our big area of expertise is placemaking communications and this means simply, telling the story of places where people live, in particular, new and emerging places that may not have an...

Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth

Communication Strategy That Works podcast

I’ve worked with a number of startups both inside and out of the built environment sector. One thing they have in common is an infatuation with media coverage. Don’t get me wrong this is essential for a startup, but it’s not the only tool in the toolkit. But, public relations isn't just about media coverage—it’s about building credibility and trust. For a startup, positive profile-raising activities can boost your visibility, attract investors, increase customer confidence, and open doors for partnerships. The challenge? As a newcomer without a well-known brand,...

Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations

Communication Strategy That Works podcast

I wanted to conclude September’s focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced, high-pressure environment can often feel. From managing client expectations and navigating media relations to dealing with crisis communications, the challenges can be relentless. This conversation was raised in my recent ‘deep dive’ with crisis expert Amanda Coleman. For communication and PR professionals, the pressure to be constantly “on,” to think quickly, and to maintain a positive image for both themselves and...

Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda

Communication Strategy That Works podcast

I wanted to unpack in more detail a topic that I am also very passionate about in my everyday work—issues management. Having worked extensively in communications, I’ve seen firsthand how vital it is to identify and manage potential problems before they escalate into full-blown crises. It’s an area I’ve dedicated much of my focus to, helping organisations develop proactive strategies to address emerging issues and protect their reputations. In a recent conversation with Amanda Coleman, we discussed some shared experiences in crisis communication, but this is a topic I’m deeply...

Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises

Communication Strategy That Works podcast

Welcome to today's episode, where we're diving into the world of crisis communication with an expert who's been on the front lines. Amanda Coleman shares her incredible journey, starting as a journalist and transitioning into key roles in the public sector, including her time at the Environment Agency and Merseyside Police. Amanda brings valuable insights from her extensive experience, including the pivotal role she played during the 2017 Manchester Arena terrorist attack. In this conversation, Amanda emphasises how crucial crisis communication is in shaping operational responses and why...

EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field

Communication Strategy That Works podcast

As someone who started life in Corporate Communications for a famous American credit card brand, I lived through the pain of Internal Communications as posters and internal launches through to a strategic function. Comms under Corporate Comms, but got moved to HR and back again, even 25 years ago. Reflecting on these complexities and inspired by Jenny Field’s insightful "Chaos to Calm" model, and the podcast where we spoke about this, I delve into the strategic role of internal communication and its optimal positioning within a business. So, let's dive in! Liked Listening...

Ep 157. 5 Ways Data Can Revolutionise Your Communication Strategy

Communication Strategy That Works podcast

In the ever-evolving landscape of public relations and corporate communication, data analytics has emerged as a game-changer. In this podcast, I share five ways data can transform your communication strategies, making them more effective and impactful. So let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me...

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Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight.

In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of reputation, sales and audience behaviours, and how all of these things impact communications and market issues.

Join us as we 'Deep Dive' into PR measurement and evaluation, how to use research to improve your brand's reputation, and much more.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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