Libsyn Directory

Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation

Communication Strategy That Works podcast

Release Date: 11/02/2023

Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching

Communication Strategy That Works podcast

Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my professional journey. And has led me to talk to you here on my own podcast today So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take...

Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help

Communication Strategy That Works podcast

Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects of self-help, mentoring and coaching. It’s a great chat and I learned loads! So if you want a free coaching session tune in! Jo is a qualified executive and wellbeing coach who helps empower leaders, managers, and teams who want to introduce...

Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business

Communication Strategy That Works podcast

Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole. One way to do this is through finding brand advocates, those who rave about how good you are when the going is good and when it’s not so...

Ep 151. Rerun: People do business with people, not brands

Communication Strategy That Works podcast

Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things, or compete in a very established industry. Let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to...

Ep 150. Deep Dive on Building Relationships That Matter

Communication Strategy That Works podcast

Through this month’s theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or away from your offerings, thus illuminating the path to not only solving pertinent issues but also profoundly connecting with your audience. Surprisingly, this critical aspect often remains shadowed, tucked away from the spotlight in PR and...

Ep 149. Unlocking Success: Skilling Up in and refreshing your skills

Communication Strategy That Works podcast

In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities. Let’s face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to identify skill gaps, and practical steps to enhance your abilities without breaking the bank. So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to...

Ep 148. 4 Ways to Implement AI into your Workflow

Communication Strategy That Works podcast

Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance. Let’s jump in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to...

Ep 147. Deep Dive with Ben Lee: Embedding AI into your team

Communication Strategy That Works podcast

Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic. So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit videos and create content. Since then, Ben has been focused on leading AI adoption across his business and speaks regularly on the topic. His team won Best Use of AI in the 2023 B2B...

Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts

Communication Strategy That Works podcast

Welcome to the final episode on the January measurement and evaluation theme! Today we're looking at three ways to set yourself up for success using measurement and evaluation techniques. So let’s dive in! Links mentioned today: Track your success with my free measurement framework:

Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement

Communication Strategy That Works podcast

Building on the recent Deep Dive with Adam Driver and January’s measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns. In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the effectiveness of PR campaigns. Let’s dive in! Links mentioned today: Deep Dive with Andy Barr:

More Episodes

Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight.

In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of reputation, sales and audience behaviours, and how all of these things impact communications and market issues.

Join us as we 'Deep Dive' into PR measurement and evaluation, how to use research to improve your brand's reputation, and much more.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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