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Machine Learning by Communities, for Communities

Community Signal

Release Date: 03/04/2019

When an Online Community Pro Retires show art When an Online Community Pro Retires

Community Signal

 is a legend of the online community profession. After 30 years, she has retired. But what does it mean when we retire from this work? Her career began AOL in 1994, building communities and managing a massive volunteer program. Among her numerous stops, Rebecca found a focus in child safety, leading such efforts for Sulake (the company behind Habbo Hotels and Disney’s Virtual Magic Kingdom), Mind Candy (Moshi Monsters), and most recently SuperAwesome, a provider of tools for safer, responsible digital engagement with young people, who was acquired by Epic Games. A program manager for...

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Breaking: Online Community Consultant Discovers Brand New Concept (Again!) show art Breaking: Online Community Consultant Discovers Brand New Concept (Again!)

Community Signal

Online community consultants aren’t unlike consultants for any other area of work. Some are ethical, smart, and talented, and some aren’t. Consultants also don’t often make great guests for the show because they view it as yet another lead generational funnel for them to shout generalities into. But hopefully an exception is this episode with community consultant . On it, we discuss how being humble is often at odds with how many consultants promote themselves, as they place a certain importance on appearing authoritative and revelatory, even if that isn’t actually correct in the...

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Kinks vs. Crimes and Gender-Inclusive Content Moderation at Grindr show art Kinks vs. Crimes and Gender-Inclusive Content Moderation at Grindr

Community Signal

Bodies aren’t moderated equally on the internet. Content moderation efforts, especially those at large, mainstream platforms, can suffer from policy-based bias that results in moderation centering a cisgender gaze. This reinforcing of heteronormativity can leave some of your most vulnerable community members – and potential community members – feeling alienated, ostracized, and simply unwelcome. Last year, in her role as CX escalations supervisor at , Vanity Brown co-authored a whitepaper, . Insightful, with a straight forward approach to making content moderation just a bit...

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Safeguarding a Diabetes Charity Community and Knowing if You’ve Done the Right Thing show art Safeguarding a Diabetes Charity Community and Knowing if You’ve Done the Right Thing

Community Signal

Safeguarding is a term used in Ireland and the United Kingdom that covers efforts to protect the health, wellbeing, and human rights of people, especially children and those who are otherwise vulnerable. At , four people alternate by week as the safeguarding lead, helping to protect those that the charity comes in contact with. One of them is Josh Poncil, the online community and learning manager. Among his responsibilities is . On this episode, we talk about safeguarding and knowing if you’ve done the right thing at the end of the day, plus: What is considered “too technical”...

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Empowering Employee Resource Group Leaders With Your Internal Community Platform show art Empowering Employee Resource Group Leaders With Your Internal Community Platform

Community Signal

Employee resource groups (ERGs) can do a lot to create a greater sense of belonging at your organization. But the folks who volunteer to lead these groups may find themselves in need of help when it comes to utilizing perhaps the greatest tool at their disposal: Your internal employee community platform. As a community strategist within large organizations,  has trained employees to help them get the most out of these platforms. She has also managed two large migrations, both from Jive, and that has led her to have a (in her words) cynical perspective on the resources made available...

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The Chief Community Officer Hype Machine show art The Chief Community Officer Hype Machine

Community Signal

As we celebrate Community Signal’s 7th birthday, Patrick takes questions from Community Signal listeners and supporters in this first ever “Ask Patrick Anything” episode of the show. Questions include: If everything had worked with CNN+, what would community look like for the platform? Would you rather be a working community professional or a community consultant? Will we ever see community leaders in the C-suite as the norm? 2023 will be Patrick’s 25th year of community work, so this is an opportunity to reflect on that passage of time. A lot has changed and, surprisingly, some...

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Elon Musk’s Quest to Make Twitter Worse show art Elon Musk’s Quest to Make Twitter Worse

Community Signal

Elon Musk’s presence has loomed over Twitter since he announced plans to purchase the platform. And for these few weeks that he’s been in charge, many concerns have proven to be justified. Musk , and then . He is . The verification process, perhaps one of Twitter’s most trusted features, has been unraveled. He’s offered severance to those who don’t want to be part of  Following the results of a Twitter poll, , who was suspended from the platform for his role in inciting the January 6th attacks. So, what happens now? What of the many social movements that...

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When Community is on 3 Teams in 5 Years show art When Community is on 3 Teams in 5 Years

Community Signal

As  customer base and product offerings have grown, so has its community. The Zendesk community started in 2008, under the support organization, as a space for people to ask and answer questions about using the product. Since then, it has shifted departments multiple times, leading to changes in KPIs and core purpose. , the company’s director of community, joins the show to explain how she has navigated these challenges. Tune in for her approach on thoughtfully managing change and expectations within your community and inside of your organization. Patrick and Nicole also discuss: ...

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Why Community on the Product Team Works, From a Product Leader’s Perspective show art Why Community on the Product Team Works, From a Product Leader’s Perspective

Community Signal

Recently, community pro Danielle Maveal joined Community Signal to discuss . In this episode, we’re getting the opposite perspective from product leader . Gitesh and Patrick worked together at CNN, where community reported into product. And while the product and community that they were building were short lived, they both speak highly of their time working together. Gitesh describes creating a team atmosphere where each individual’s expertise was respected and given room to ladder into organizational goals, giving each person the opportunity to see the impact of their work....

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Lessons in Building Safe, Inclusive, and Functional Spaces for LGBTQ+ Folks show art Lessons in Building Safe, Inclusive, and Functional Spaces for LGBTQ+ Folks

Community Signal

If you’re wondering how you can more actively foster safety and belonging for LGBTQ+ folks in your online community, there’s precedent to learn and borrow from. In this episode of Community Signal, we’re joined by , the CEO and founder of . Venia shares lessons from her decade of experience building community for LGBTQ+ individuals, which started when she began sharing her transition journey on YouTube.  Patrick and Venia discuss tools, policies, and practices that can help build queer friendly spaces over time. For example, how easy is it for someone to edit their profile...

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More Episodes

When was the last time you thought about that blank text field where members of your community can leave comments? That text field and blinking cursor are the closest we have to pauses between human interaction on the internet. In this episode, Perspective’s product manager, Cj Adams, encourages us to think about how we might innovate that text field and blinking cursor in hopes of having more inclusive, difficult, and natural conversations.

Cj also explains how Perspective can help. Its API has a variety of ways that can be implemented, all with the goal of perceiving the impact a comment might have on a conversation. But Cj also explains that machine learning is is not flawless, and he reminds us that the humans responsible for training it are what encourages its actual biases. So, just like with any other tool that you consider for your community, think about how you can implement it with your community in mind and not as the be all, end all solution for creating better conversations.

Cj also shares:

  • How Perspective creates a conversation around moderation
  • Why Perspective is a tool for communities small and large
  • What machine learning does when it’s “really stupid”

Big Quotes

Using machine learning to encourage community-minded conversations: “People can be a little too focused on how good is the machine learning, or what is the exact technology behind it, [but] a lot of it comes down to what’s the actual user experience? What does that feel like to type something in? That idea of just giving someone a moment when they submit [a comment] to give them some feedback instead of moderating after the fact is a really powerful thing. … It’s a little bit more like when you’re in a human conversation.” –@adamscj

The bias in teaching machines: “There are three main types of machine learning. Supervised learning, unsupervised learning, and then reinforcement learning. What we are talking about here is supervised learning, where you put in a bunch of training data and machine learning is trying to identify patterns in that data and then be able to, in this case, classify new examples to say what this does or doesn’t look like. One of the things that you have to recognize is that it’s going to be as smart or as dumb as what it learns from. … Machine learning is only as right as whatever the data was that it was trained on.” –@adamscj

Addressing the challenge of an empty text box and a blinking cursor: “In a lot of forums, we have an empty white box with a blinking cursor, and that’s how we talk to other humans. … Is there anything we could do here that’s a little more creative, a structure that might facilitate less toxicity, that might facilitate people to understand the humanity of the people they’re talking to? I don’t know what that answer is there. I am excited by trying to figure out how we might nudge people in a direction towards understanding people they disagree with, listening to people, learning and sharing their views in a way that fosters understanding and fosters people being able to keep talking even when they disagree.” –@adamscj

About Cj Adams

Cj Adams is a product manager at Jigsaw, part of Alphabet (Google), focused on building technology to make people safer around the world. Since 2015 he has been the product manager of Perspective, an API that helps communities and platforms use machine learning to protect voices in conversation.

Previously he led Project Shield, a free DDoS mitigation service for news organizations and before Google, he helped build a national confidential hotline for victims of human trafficking at a non-profit called Polaris.

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