*Breaking It Down* with Rachel Arthur, lead author of The Sustainable Fashion Communication Playbook, an actionable guide co-published by UNEP and UN Climate Change
Release Date: 09/26/2023
Motherhood, entrepreneurship & sustainability: navigating impossible expectations while caring for yourself and others, and building things that center care
Conscious Chatter
Episode 324, Kestrel welcomes Camille Forde, a mother and entrepreneur working at the intersection of business, sustainability, and community-centered solutions, to the show. With over a decade of experience, has led corporate responsibility efforts at top professional services firms, earned an MBA from UC Berkeley with a focus on sustainable business, and spearheaded seller and brand partnerships at one of the largest fashion resale platforms. As a mother of two, Camille is deeply committed to building a more equitable and sustainable future that prioritizes community care. “Vulnerability,...
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Kestrel on vulnerability, personal health, podcast evolutions & a question to sustainable fashion folks: are you OK?
Conscious Chatter
Episode 323 features Kestrel (just me!) in the first-ever solo episode of the show. With a primary focus on vulnerability, Kestrel shares some of the rollercoasters she has faced personally over the last year (from health to finances), why she and Nat are parting ways when it comes to regularly hosting the show, the true costs of producing a podcast, as well as a question on whether performative vulnerability is what we are seeing too often from the industry. “To all of you interested in sustainable fashion or those of you who work in the industry - I want to ask you a question: are you...
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Nelson ZêPequéno of Black Men With Gardens and Cayetano Talavera of Hecho By Caye on why fashion needs to listen to nature’s lessons on slowing down, tuning in, practicing patience & cultivating creativity to better center sustainability
Conscious Chatter
Episode 322 features Nelson ZêPequéno, a Ghanaian-American Artist and the founder of Black Men With Gardens and Sustain Creative, alongside Cayetano Talavera, a fiber artist, zero waste fashion designer, and the creative force behind HECHO BY CAYE. Through ‘Black Men With Gardens’, a digital and print publication, Nelson spotlights the connection Black and Brown communities cultivate with nature through agriculture and the arts. He further exploring cultural identity and environmental stewardship through his Los Angeles-based studio 'Sustain Creative', his current body of works offer a...
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Teju Adisa-Farrar of Black Fiber & Textile Network and Author Layla K. Feghali on geography and what our relationship to place can teach us about *sustainability*
Conscious Chatter
Episode 321 features Teju Adisa-Farrar, the founder and co-creator of the Black Fiber & Textile Network and the creator/host of the Black Material Geographies podcast, alongside Layla K. Feghali, the founder of River Rose Remembrance, a Plantcestral & Ancestral Re-Membrance practitioner, cultural worker, author & story re-collector (archivist). Teju is currently the Director of Outreach & Programs for the Fibers Fund, and co-creates with members of BFTN. Layla’s book, The Land In Our Bones, showcases an exploration of the herbs & land-based medicines of Lebanon &...
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Wafa Ghnaim of Tatreez and Tea & Dr. Tanveer Ahmed of Central Saint Martins on preserving culture, decolonial frameworks, and how intersectional reform can be a pathway toward sustainable fashion futures
Conscious Chatter
Episode 320 features Wafa Ghnaim, a Senior Research Fellow at The Metropolitan Museum of Art, Curator for the Museum of the Palestinian People and Founder of The Tatreez Institute, alongside Dr. Tanveer Ahmed, a Senior Lecturer in Fashion and Race at Central Saint Martins and also Course Development Lead for MA Fashion and Anthropology at London College of Fashion. “Inherently, just by being Palestinian and by teaching about Palestinian life and history, and including oral history in my work as a foundational aspect of my research, I am threatening these kinds of structures, in and of...
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Sustainable fashion podcasters unite — Emily Stochl of Pre-Loved Podcast & Stella Hertantyo of Conscious Style Podcast help us reflect on 11 years since Rana Plaza, celebrating collective movements & ways to focus our continued advocacy
Conscious Chatter
Episode 319 features guests Stella Hertantyo, the co-host of the Conscious Style Podcast, alongside Emily Stochl, the host and creator of Pre-Loved Podcast. Stella also works as writer and communications coordinator, while Emily also works as the Vice President of Advocacy & Community Engagement at Remake. “There are so many painful roots when you look back at the way that certain dyes came about and you know, cotton farming — there are so many different legacies of colonialism that existed and still exist. But I also want to take the word painful out of that sentence and say that...
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Upcycling artists Francisco Alcazar & Ella Wiznia of Series NY are redefining sustainable fashion while reimagining craft & challenging the gender binary
Conscious Chatter
*DISCLAIMER — this episode features stories connected to eating disorders and sexual abuse. Episode 318 features guests Francisco Alcazar, a zero waste designer based in Los Angeles, California, alongside Ella Wiznia, the founder and designer of Series NY. Using his 25 years experience as a structural engineer, is leading the movement that promotes circularity in fashion, and expanding these principles to other disciplines, whilst celebrating the material stories of each textile and the individuality they represent. A New York based brand of ethically made genderless clothing and...
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How gender plays into the devaluing of knowledge and its links to sustainable fashion & wellness with Megan Schnitker of Lakota Made and Niha Elety of Tega Collective
Conscious Chatter
Episode 317 features guests Megan L. Schnitker, an Indigenous Traditional Herbalist and Niha Elety, a fashion advocate, designer, chef, and storyteller. Megan is the owner of , who offer plant medicinals and personal care products. Niha is the founder and CEO of fashion brand, , a brand that co-creates with Adivasi (Indigenous) communities celebrating their craft and knowledge with each collection. “American herbalism was founded on Indigenous knowledge and use of all the plants that are in North America. And so, American herbalism is founded on Indigenous women’s knowledge, Indigenous...
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Celebrating the cultural tradition, past and present, of Palestinian Tatreez with artists / educators Lina Barkawi and Eman Toom & why sustainable fashion must include cultural sustainability
Conscious Chatter
Episode 316 features guests , a Tatreez practitioner, preservationist, and educator based in Brooklyn, alongside , a Palestinian Tatreez artist, teacher, sewer and crafter. “Part of just doing tatreez, in my personal opinion, is a form of resistance because we’re basically just existing and we’re showing our Palestinian identity, but there have also been very explicit uses of tatreez as a form of resistance. And so you have thobes that came out of the intifadas in the ‘90s where the flag was banned and so these are very explicit uses of tatreez where they would stitch literally the...
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Intergenerational knowledge & sustainable fashion — how clothing is more than just aesthetics; it’s about the upholding of cultural practices and the amplifying of knowledge & traditions
Conscious Chatter
Episode 315 features guests Amy Denet Deal, the founder of , a Diné (Navajo) owned sustainable artwear brand, alongside Sha’Mira Covington, Ph.D., an and Assistant Professor in Fashion. “Thinking about sustainability beyond just the textiles, thinking about the land that we’re on, how we can live in reciprocity with the people, the four-legged relatives, everything, the plants, the animals here — in all the work we do. Which is why community focus is so much part of what I consider sustainability ‘cause everyone should be thriving from what we do — not just the brand, not just a...
info_outlineIn episode 307, Kestrel welcomes Rachel Arthur, a strategist, journalist, and the Advocacy Lead for Sustainable Fashion at the United Nations Environment Programme, to the show. Rachel is the lead author of The Sustainable Fashion Communication Playbook, which was published earlier this year by the United Nations Environment Programme and the UN Climate Change Fashion Charter.
“Communicators themselves, on a couple of levels, have had the ability to participate and to contribute I think is what I’m looking for here, and that is the first of all. But they themselves, by being communicators, have a skill set that is missing in the sustainability space, which is around this notion of making something desirable, creative — making people fall in love with things. That is fundamentally what fashion does, and we need to redirect it toward sustainability.” -Rachel
Are you a communicator in the fashion space? Whether it’s through your work or everyday life, communicating about sustainability and fashion can be challenging and complex.
This week’s guest is the lead author of a new framework for fashion communicators – it’s called the Sustainable Fashion Communication Playbook, and it’s a deep dive into why we must all play a role in shifting the narrative.
The Playbook provides actionable steps communicators can take including: establishing a foundation with verifiable information, acknowledging that fashion is integral in building culture, and highlighting the role storytellers must play in advocating for change.
We address head-on one of fashion’s biggest issues today – misinformation. As the report highlights, A 2020 study by the European Commission found 53.3% of environmental claims communicated in the EU at large were vague, misleading or unfounded. And a fashion specific report by Changing Markets from 2021 finds that 60% of sustainability claims by European fashion giants are “unsubstantiated” and “misleading”.
The Playbook recommends that one way communicators can break the cycle of misinformation is by leading with science. While this is absolutely necessary, I regularly hear frustrations over the lack of accessible scientific data and research available in the fashion space. We explore this tension as well.
Telling stories is powerful and can influence change.
Quotes & links from the conversation:
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“So, I don’t think that there is a silver bullet here — there isn’t the single answer in the playbook, but the intention is to open up this discussion and put it on the table and importantly say that marketers, communicators, anybody in that sort of job function, which basically means that they spend time communicating with consumers in some capacity, has a role that they can play here to help towards change.” -Rachel (16:58)
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FashMash, global community Rachel helped cofound