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*Breaking It Down* with Rachel Arthur, lead author of The Sustainable Fashion Communication Playbook, an actionable guide co-published by UNEP and UN Climate Change

Conscious Chatter

Release Date: 09/26/2023

Personal stylist Jennine Jacob on welcoming the multiplicity of personal style while interrogating the language we use around fashion and why that matters show art Personal stylist Jennine Jacob on welcoming the multiplicity of personal style while interrogating the language we use around fashion and why that matters

Conscious Chatter

In Episode 329, Kestrel welcomes Jennine Jacob, a personal stylist and Instagram phenom, to the show. You may know from viral videos that explore the many layers of nuance connected to the power of finding your own style. “Anytime I see people quote unquote dressing for their body type, those outfits that look good, they can all be explained through style principles. The rule of thirds, contrast, proportion, texture, color theory. So why do we have to attach a value to a person's body shape when that's not even necessary? I really want to call into question why we use certain language...

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Environmental scientist and microplastics researcher Dana Zhaxylykova on the links between fast fashion, toxicity and microplastics show art Environmental scientist and microplastics researcher Dana Zhaxylykova on the links between fast fashion, toxicity and microplastics

Conscious Chatter

In Episode 328, Kestrel welcomes Dana Zhaxylykova, an environmental scientist & microplastics researcher, to the show. Originally from Kazakhstan, is currently based in Germany — through her Instagram platform, she shares practical and actionable tips about microplastics through a scientific lens. “As a scientist, I want to assure you that every little action in avoiding plastic, it can have an impact. And as scientists and as a scientific community, we expect people, not only the governments and corporations (they have a huge responsibility, of course), but we as people, we also can...

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Sanchali Pal of Commons Commons on why they developed their own sustainable brand ratings, one way to combat fast fashion this month, & the importance of connecting data with storytelling to shift behavior show art Sanchali Pal of Commons Commons on why they developed their own sustainable brand ratings, one way to combat fast fashion this month, & the importance of connecting data with storytelling to shift behavior

Conscious Chatter

In Episode 327, Kestrel welcomes Sanchali Pal, founder and CEO of Commons, an app that rewards you for living and spending sustainably. On app, you can get rewarded for shopping sustainable brands and for taking climate actions like thrifting, taking public transportation or eating plant-based. “When people think about the actions they can take that are sustainable, the most obvious ones are things like flying less or recycling or eating more plant-based. People don't always think about their clothing habits, but I think that's really changing with the conversation around fast fashion. I...

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Anna Bario of Bario Neal on why jewelry is integral to pushing fashion to be more sustainable, why small businesses have power to instigate change & how Anna Bario of Bario Neal on why jewelry is integral to pushing fashion to be more sustainable, why small businesses have power to instigate change & how "investment" in jewelry can reflect economic trends

Conscious Chatter

In Episode 326, Kestrel welcomes Anna Bario, the cofounder of Bario Neal, to the show. creates stunning jewelry while being committed to respecting human rights and environmental sustainability. Anna cofounded the brand alongside Page Neal, in 2008, with an interest in bringing sustainability into the discourse surrounding creativity, fine jewelry and craft. An exceptional designer and also a specialist in responsible gold and gemstone sourcing, Anna’s work in sustainable initiatives and social impacts defines the framework for Bario Neal’s ethical jewelry roadmap. “I think [for]...

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How do you define *investment piece*, what makes you feel comfortable spending more on certain items & why is this integral to the sustainable fashion conversation? show art How do you define *investment piece*, what makes you feel comfortable spending more on certain items & why is this integral to the sustainable fashion conversation?

Conscious Chatter

In Episode 325, Kestrel welcomes Emily Fenves, the founder of lander line - a platform she created in September 2021 - after feeling burnt out with her own consumption habits. As a regular shopper, found herself spending an exhaustive amount of time browsing, buying, returning, and purging. She embarked on a journey to learn more about the “why” behind her overconsumption, and decided to help others do the same. “I think a lot of people assume that investment pieces mean luxury. For me, specifically, I always think about – can I pass this down to my daughter? Investment pieces can be...

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Motherhood, entrepreneurship & sustainability: navigating impossible expectations while caring for yourself and others, and building things that center care show art Motherhood, entrepreneurship & sustainability: navigating impossible expectations while caring for yourself and others, and building things that center care

Conscious Chatter

Episode 324, Kestrel welcomes Camille Forde, a mother and entrepreneur working at the intersection of business, sustainability, and community-centered solutions, to the show. With over a decade of experience, has led corporate responsibility efforts at top professional services firms, earned an MBA from UC Berkeley with a focus on sustainable business, and spearheaded seller and brand partnerships at one of the largest fashion resale platforms. As a mother of two, Camille is deeply committed to building a more equitable and sustainable future that prioritizes community care. “Vulnerability,...

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Kestrel on vulnerability, personal health, podcast evolutions & a question to sustainable fashion folks: are you OK? show art Kestrel on vulnerability, personal health, podcast evolutions & a question to sustainable fashion folks: are you OK?

Conscious Chatter

Episode 323 features Kestrel (just me!) in the first-ever solo episode of the show. With a primary focus on vulnerability, Kestrel shares some of the rollercoasters she has faced personally over the last year (from health to finances), why she and Nat are parting ways when it comes to regularly hosting the show, the true costs of producing a podcast, as well as a question on whether performative vulnerability is what we are seeing too often from the industry. “To all of you interested in sustainable fashion or those of you who work in the industry - I want to ask you a question: are you...

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Nelson ZêPequéno of Black Men With Gardens and Cayetano Talavera of Hecho By Caye on why fashion needs to listen to nature’s lessons on slowing down, tuning in, practicing patience & cultivating creativity to better center sustainability show art Nelson ZêPequéno of Black Men With Gardens and Cayetano Talavera of Hecho By Caye on why fashion needs to listen to nature’s lessons on slowing down, tuning in, practicing patience & cultivating creativity to better center sustainability

Conscious Chatter

Episode 322 features Nelson ZêPequéno, a Ghanaian-American Artist and the founder of Black Men With Gardens and Sustain Creative, alongside Cayetano Talavera, a fiber artist, zero waste fashion designer, and the creative force behind HECHO BY CAYE. Through ‘Black Men With Gardens’, a digital and print publication, Nelson spotlights the connection Black and Brown communities cultivate with nature through agriculture and the arts. He further exploring cultural identity and environmental stewardship through his Los Angeles-based studio 'Sustain Creative', his current body of works offer a...

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Teju Adisa-Farrar of Black Fiber & Textile Network and Author Layla K. Feghali on geography and what our relationship to place can teach us about *sustainability* show art Teju Adisa-Farrar of Black Fiber & Textile Network and Author Layla K. Feghali on geography and what our relationship to place can teach us about *sustainability*

Conscious Chatter

Episode 321 features Teju Adisa-Farrar, the founder and co-creator of the Black Fiber & Textile Network and the creator/host of the Black Material Geographies podcast, alongside Layla K. Feghali, the founder of River Rose Remembrance, a Plantcestral & Ancestral Re-Membrance practitioner, cultural worker, author & story re-collector (archivist). Teju is currently the Director of Outreach & Programs for the Fibers Fund, and co-creates with members of BFTN. Layla’s book, The Land In Our Bones, showcases an exploration of the herbs & land-based medicines of Lebanon &...

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Wafa Ghnaim of Tatreez and Tea & Dr. Tanveer Ahmed of Central Saint Martins on preserving culture, decolonial frameworks, and how intersectional reform can be a pathway toward sustainable fashion futures show art Wafa Ghnaim of Tatreez and Tea & Dr. Tanveer Ahmed of Central Saint Martins on preserving culture, decolonial frameworks, and how intersectional reform can be a pathway toward sustainable fashion futures

Conscious Chatter

Episode 320 features Wafa Ghnaim, a Senior Research Fellow at The Metropolitan Museum of Art, Curator for the Museum of the Palestinian People and Founder of The Tatreez Institute, alongside Dr. Tanveer Ahmed, a Senior Lecturer in Fashion and Race at Central Saint Martins and also Course Development Lead for MA Fashion and Anthropology at London College of Fashion. “Inherently, just by being Palestinian and by teaching about Palestinian life and history, and including oral history in my work as a foundational aspect of my research, I am threatening these kinds of structures, in and of...

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In episode 307, Kestrel welcomes Rachel Arthur, a strategist, journalist, and the Advocacy Lead for Sustainable Fashion at the United Nations Environment Programme, to the show. Rachel is the lead author of The Sustainable Fashion Communication Playbook, which was published earlier this year by the United Nations Environment Programme and the UN Climate Change Fashion Charter.

“Communicators themselves, on a couple of levels, have had the ability to participate and to contribute I think is what I’m looking for here, and that is the first of all. But they themselves, by being communicators, have a skill set that is missing in the sustainability space, which is around this notion of making something desirable, creative — making people fall in love with things. That is fundamentally what fashion does, and we need to redirect it toward sustainability.” -Rachel

Are you a communicator in the fashion space? Whether it’s through your work or everyday life, communicating about sustainability and fashion can be challenging and complex. 

This week’s guest is the lead author of a new framework for fashion communicators – it’s called the Sustainable Fashion Communication Playbook, and it’s a deep dive into why we must all play a role in shifting the narrative. 

The Playbook provides actionable steps communicators can take including: establishing a foundation with verifiable information, acknowledging that fashion is integral in building culture, and highlighting the role storytellers must play in advocating for change.

We address head-on one of fashion’s biggest issues today – misinformation. As the report highlights, A 2020 study by the European Commission found 53.3% of environmental claims communicated in the EU at large were vague, misleading or unfounded. And a fashion specific report by Changing Markets from 2021 finds that 60% of sustainability claims by European fashion giants are “unsubstantiated” and “misleading”.

The Playbook recommends that one way communicators can break the cycle of misinformation is by leading with science. While this is absolutely necessary, I regularly hear frustrations over the lack of accessible scientific data and research available in the fashion space. We explore this tension as well.

Telling stories is powerful and can influence change.

Quotes & links from the conversation: