If Your Construction Company Disappeared Tomorrow, Would Anyone Notice?
Release Date: 07/15/2025
Hire, Train, Retain: Proven Construction Hiring & Retention Strategies
Construction Genius
Struggling to find—and keep—the right people in your construction business? You’re not alone. In today’s episode of Construction Genius, Eric sits down with Mike, creator of the XP3 Talent System, to unpack a proven, end-to-end process for hiring, onboarding, and retaining top talent in one of the most competitive industries on the planet. You’ll discover: Why most “business problems” are really people problems—and how to solve them at the root. The fatal flaw in relying on gut instinct to hire construction talent. How to define success in a role so you can hire with...
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The Window of Tolerance: Managing Your Nervous System Under Pressure
Construction Genius
Leadership development can take two distinct types: horizontal and vertical. Horizontal growth targets on adding new skills, knowledge, and competencies broadening what a leader can do. Vertical development, on the other hand, alters how a leader thinks, perceives, and responds. This enables leaders to handle complexity, stress, and uncertainty by increasing maturity, emotional regulation, and perspective. While horizontal development can make a leader more capable in the short term, vertical growth boosts their ability to inspire and create lasting value. However, to achieve sustainable...
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Mastering Strategic Shifts & Elite Project Management in Construction - Antonia Botero Returns
Construction Genius
Welcome back to another powerhouse episode of Construction Genius! Today, we welcome back industry expert and owner of MADD Project, Antonia Botero. Antonia returns to provide crucial insights on two vital topics for every construction leader: Strategic Adaptation and Project Management Excellence. In this episode, you’ll discover: How to Build a Robust Construction Strategy: Evaluating your construction firm's strategic positioning—high value vs. high volume. Making critical decisions about project scale and niching to maintain competitive advantage. Effective ways to pivot your...
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$15 to $12.8 Million: The Rainmaker’s Blueprint
Construction Genius
In the fiercely competitive world of construction, a handful of people stand out as genuine rainmakers—those uniquely gifted individuals who seem able to summon success and profitability from seemingly nowhere. Roger Leasure, President and CEO of , is precisely that kind of leader. In this episode of Construction Genius, which ranks among my top five all-time favorites, Roger reveals how he transformed a simple $15 investment into a staggering $12.8 million project. He dives deep into the core principles of genuine business development, sharing practical strategies that go far beyond...
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The Truth About Succession Planning: Why Most Construction Companies Get It Wrong
Construction Genius
Succession planning isn’t just about naming someone to be the successor; it’s about ensuring that your business can thrive after you. In this episode, Eric appears as the guest of “The Construction Hall of Fame” podcast and shares his wisdom on succession planning, the blind spots that trip up the construction leaders, keeping your top talent from walking out of the door, and the importance of starting an early succession plan. Whether you are already thinking about your succession plan or years away from stepping down, this conversation will guide you to get started with confidence...
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If Your Construction Company Disappeared Tomorrow, Would Anyone Notice?
Construction Genius
Most construction companies claim they “do great work and have strong relationships.” But if your business vanished tomorrow, would anyone really notice—or care? In this episode of Construction Genius, I sit down with Justin Bieganek, founder of Mercury Creative Group, to unpack what branding really means for construction companies—and why it’s about a lot more than your logo or website. If you're frustrated with being treated like a commodity, constantly undercut on price, or struggling to attract the right people to join your team—your brand might be the problem. And the good...
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The Robots Aren’t Coming—They’re Already Here (And They're Cheaper Than Your Project Engineer)
Construction Genius
From the office to the job sites, AI is rapidly changing the construction industry just as any other. The newly developed AI tools currently available can help you to process data from variety of sources, providing you with insights to make smart decisions. One crucial piece of information everyone should remember is that AI is not magic; it needs to be provided with clean, accurate information and skilled prompting to deliver a decent output. Leaders can’t just adopt AI; they must experiment, learn, and lead by example. Whether you’re planning on using generative AI to think through...
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Why Construction Companies Stop Growing—and How to Fix It
Construction Genius
Growth isn’t just about bigger projects or tighter timelines; it’s about developing leadership. When the leaders try to do everything themselves, struggle to delegate, or are unable to build trust within their teams, it often leads to hitting the ceiling. Emotional intelligence, intentional listening, and clarity of intent are essential in shaping high-performing teams. Building self-awareness, fighting the impostor syndrome, and leading through uncertainty might seem challenging at times, but it’s up to the leaders to decide which direction is best for your organization. Rachel...
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Forget Hierarchy — How This Construction Company Runs as a True Team
Construction Genius
What happens when leadership isn’t about control but about a shared goal? What if the future business world looks more like a team, not a hierarchy? As more companies reconsider the traditional structures, models like worker cooperatives and employee-owned cooperatives are gaining momentum. They offer a way to codify culture, share decision-making, and maintain purpose beyond the founder’s occupancy. These models present an agreeable alternative in a time when millions of small businesses face uncertain futures. It’s time to see ownership as not a privilege for the few but a path for the...
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The Fighter Pilot Mindset Every Construction Leader Needs for Safer, Faster Projects
Construction Genius
In today’s episode of Construction Genius, we dive deep into a powerful leadership framework that can transform how you run your construction projects — the Fighter Pilot Mindset based on John Boyd’s legendary OODA loop. In fast-paced, high-risk environments — whether it’s a fighter jet or a complex construction site — the speed and quality of your team’s decision-making can make or break project outcomes. Yet many construction leaders today face persistent challenges: ✅ Bridging the gap between office leadership and field crews ✅ Balancing safety and productivity...
info_outlineMost construction companies claim they “do great work and have strong relationships.” But if your business vanished tomorrow, would anyone really notice—or care?
In this episode of Construction Genius, I sit down with Justin Bieganek, founder of Mercury Creative Group, to unpack what branding really means for construction companies—and why it’s about a lot more than your logo or website.
If you're frustrated with being treated like a commodity, constantly undercut on price, or struggling to attract the right people to join your team—your brand might be the problem.
And the good news? Fixing it starts with asking better questions.
🔍 What You’ll Learn:
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Why “we do quality work” isn’t a differentiator in construction
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The one powerful question that reveals your company’s real value
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How to uncover your essential value—and why it matters more than your mission statement
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How internal misalignment kills credibility with clients and recruits
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Why consistent messaging across field and office builds trust
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How to create a brand guide your team will actually use
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Where to start when your brand feels outdated or unclear
👷 Who Should Listen:
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General contractors and trade contractors
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Construction CEOs and executives
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Marketing and business development leaders in AEC
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Anyone tired of competing solely on price
🧠 About the Guest: Justin Bieganek
Justin Bieganek, Founder of Mercury Creative Group, has spent over 25 years helping construction companies, associations, and nonprofits discover what makes them unique—and use that clarity to drive growth. He’s guided 100+ organizations through strategic branding efforts rooted in deep collaboration, leadership alignment, and practical implementation.
If you want your brand to attract better clients, keep great people, and support your long-term growth, Justin is the expert you want in your corner.
RESOURCES
Connect with Justin Bieganek
LinkedIn - linkedin.com/in/justinmbieganek/
Website - mercurycreativegroup.com/
90-Day High-Performance Dashboard
You can't afford to let your people drift.
To drive real performance, you must coach with clarity and purpose.
Use the 90-Day High-Performance Dashboard to:
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Get clear on what matters most.
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Drive focused action and accountability.
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Strengthen trust and deepen relationships.
Success doesn't happen by accident.
It happens when leaders coach with precision and consistency.
Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role
Coach your team toward real results — one conversation at a time.
Resources to Help You Win in Construction
📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/
🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com
☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me
🎧 Subscribe & Share
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