Build a Brand: Why It’s As Crucial as Your Systems and Processes | E345
The Construction Leading Edge Podcast
Release Date: 07/22/2024
The Construction Leading Edge Podcast
EPISODE 367: Is chaos keeping you from scaling your construction business? In this episode, I’m joined by Wes Palmisano, founder of WJ Palmisano Construction, who scaled his company to $250M and 250 employees by fostering innovation and streamlining operations. Wes shares his entrepreneurial journey, starting with his family’s construction legacy to creating it into a complex, multi-faceted business. From leveraging a “Renegade” mentality to rethinking pre-construction planning and building trust with trade partners, this episode is packed with actionable insights for contractors and...
info_outline From $0 to $200M: The Ultimate Construction Business Guide with Torrey Hawkins | E366The Construction Leading Edge Podcast
EPISODE 366: Want to scale your construction business without the chaos? Torrey Hawkins, President of Angler Construction, LLC, shares how he managed to scale his construction business to $200 million in annual revenue. In this week's episode of The Construction Leading Edge podcast, I sit down with Torrey to talk about... the biggest challenges in growing a business to $200 million per year the systems and processes that propelled his business to success how to lead a construction team through uncertain times what his day looks like as a 9-figure business owner And a whole lot more!...
info_outline 10x Is Easier Than 2x | E365The Construction Leading Edge Podcast
EPISODE 365: Scaling your construction business isn’t about working harder; it’s about working smarter. In this episode of The Construction Leading Edge podcast, I sit down with Leyah Hostetter, Director of Customer Success, and Monish Khadye, Systematize Your Construction Business (SYCB) coach, to unpack the transformative strategies from the best-selling book 10x Is Easier Than 2x. Today, you’ll learn why setting massive goals simplifies execution and how focusing on 20% of your high-value activities can revolutionize your construction business. Here you’ll discover: How to...
info_outline Why More Sales Won’t Save Your Business from Chaos with Cole West | E364The Construction Leading Edge Podcast
EPISODE 364: Does your construction business feel like chaos on steroids? Join us in this week’s episode as we interview Cole West, the integrator at Matchless Concrete Construction, as he shares his journey from retail management to construction and how he embraced planning and clarity to transform operations. Learn how his company overcame inefficiencies caused by rapid growth, how they were able to save $40,000/month in rental costs, and how they empowered employees by simplifying job descriptions into actionable goals. Whether you’re a seasoned contractor or just starting out, this...
info_outline 5 Steps to Creating a Foolproof Customer Acquisition System for Builders with Spencer Powell | E363The Construction Leading Edge Podcast
EPISODE 363: Is your construction business relying too heavily on referrals? It’s time to rethink your marketing strategy. In this week’s episode, we’re joined by Spencer Powell, founder of Builder Funnel, where we discuss in-depth on how to create a customer acquisition system that attracts the right customers consistently. Spencer reveals the risks of depending solely on word-of-mouth marketing, the power of targeted marketing, how to craft messaging that truly resonates with potential clients, and how to design a marketing strategy that converts. From defining a niche to measuring...
info_outline Pitfalls to Avoid When Scaling a Construction Business | E362The Construction Leading Edge Podcast
EPISODE 362: Has your construction business been doing great lately and now you’re thinking about scaling up? Before you make any moves, you need to hear this. In this week’s episode, we’re joined by our Construction Leading Edge team, Leyah Hostetter and Monish Khadye, to dive into the common pitfalls of scaling a construction business. We break down why chaos is a choice, how the “Just Enough to Start” (JETS) trap can hurt your reputation and profits, and why the DIY approach simply doesn’t work. Plus, we reveal why systems are essential even for small companies, the risks of...
info_outline Breaking Free From the Construction Overwork Culture and Client Chaos w/ Kris Miller | E361The Construction Leading Edge Podcast
EPISODE 361: Do you feel trapped by the constant chaos of your construction business? In this week’s episode, Leyah Hostetter, our Director of Customer Success, sits down with Kris Miller, President of KLM Construction, to explore the strategies that turned his business from a chaotic struggle into a well-oiled machine. Kris opens up about the impact of simple yet powerful communication hacks he implemented, like weekly client updates, and how a systematized handoff between pre-construction and construction transformed his business. He also shares how using accountability charts helped...
info_outline From Breaking Even to Big Wins: How Empowered Teams Drive Real Profits w/ John & Shannon Springstead | E360The Construction Leading Edge Podcast
EPISODE 360: Is your construction business stuck operating on a zero-profit margin while you’re tied to it 24/7? It’s time to break the cycle, just like our guests did. Meet John and Shannon Springstead of John Springstead Construction–a father-and-daughter duo who completely overhauled their business. In this episode, John and Shannon share their experience with our Systematize Your Construction Business (SYCB) program, which helped them reduce chaos and move toward profitability. They share how SYCB empowered them to delegate responsibilities, set up clear communication channels, and...
info_outline Why Saying “No” to Clients Could Save Your Construction Business w/ Dan Flansburg | E359The Construction Leading Edge Podcast
EPISODE 359: Imagine being booked solid for the entire year but not with the right projects or clients. Sound familiar? Meet Dan Flansburg, owner of Flansburg Construction. This was Dan’s reality until he realized that saying “yes” to every client and project was holding him back. In this week’s episode, we’re joined by Dan, who shares his experiences and strategies for growing a successful design-build construction company. Driven by a misalignment of values with his previous employer, Dan decided to start his own company in 2011. He explains how saying “no” to the wrong...
info_outline How to Get Paid for Upskilling Your Construction Employees w/ Krysta Van Ranst | E358The Construction Leading Edge Podcast
EPISODE 358: Did you know construction companies are sitting on untapped training funds? In this week’s episode, Krysta Van Ranst of Building PPL–a consulting firm specializing in training and team building for construction companies–reveals how businesses can use state grants to fund training programs, upskill employees, and boost profitability. Today, Krysta breaks down everything you need to know about qualifying for a construction training grant and aligning training with business goals for maximum impact. This episode also covers the common misconceptions about construction...
info_outlineEPISODE 345: What makes a construction company attractive to customers?
In this week’s episode, we’re joined by Anthony Perera, a serial entrepreneur who has successfully built and sold multiple businesses, including a popular mud racing magazine and a multi-state HVAC company.
Today, Anthony shares his journey from his first venture at 19 to his current role in the private equity firm Exuma Capital Partners.
He offers valuable brand-building insights and explains why it’s as crucial as your systems and processes for scaling a business.
Tune in now to discover the secrets behind Anthony’s success and learn how you can apply them to your business.
Let’s jump right into it!
Key Takeaways:
Introduction (00:00)
From a mud racer to a magazine publisher (03:13)
What does it mean to build a brand first? (05:40)
How to build an attractive construction brand (07:53)
From 2 employees to 1,000 employees (10:53)
Documenting processes, tracking, & holding your team accountable (15:05)
How to properly hire and train your people (24:13)
Keys to building a sellable business (31:25)
Top tips when acquiring a business (36:13)
How to get people to buy into a new process (39:18)
Anthony’s private equity firm–Exuma Capital Partners (40:15)
Should you start a business from scratch or acquire an existing one? (45:11)
Rapid-fire questions with Anthony (47:08)
Episode wrap-up (53:16)
Additional Resources:
- Schedule your FREE business evaluation call with our team HERE
- Or send a text message to 877-755-2410 with the word “APPLY”
Keep up with Anthony
- Connect with him on LinkedIn HERE
Book Mentioned
- Traction: Get a Grip on Your Business by Gino Wickman
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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.
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