Inside a First Time Buyer’s Mind: What Your Clients Are Really Thinking
Release Date: 12/03/2025
Why Coaching Doesn’t Work for Most Real Estate Agents
Consumed
Traditional real estate coaching doesn’t fail because agents are lazy or unmotivated. It fails because it ignores how most agents’ brains actually work. In this episode of Consumed, Lance Pendleton explains why coaching, business planning, and goal-setting systems routinely collapse for real estate agents—and how a deeper understanding of neurodivergence, ADHD, and executive function changes everything. Drawing from his background in behavioral psychology and personal experience working with thousands of agents, Lance shares the moment he realized the industry was solving the wrong...
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Stop Selling “Value”: How Real Estate Agents Actually Stand Out
Consumed
Real estate agents are constantly told to “show their value.” According to Lance Pendleton, that advice is not just outdated—it’s actively holding agents back. In this episode of Consumed, Lance breaks down why “value” has become a meaningless term in real estate, how it quietly trains agents to operate from fear, and why differentiation—not value—is the real driver of trust with today’s consumers. He explains why agents aren’t in sales at all, how consumers actually evaluate their experience, and what happens when agents stop trying to impress and start designing better...
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Why Most Real Estate Marketing Fails and What Actually Builds Trust
Consumed
Most real estate agents think consumers care about their marketing, branding, and social media presence. The truth is they do not. In this episode of Consumed, Lance Pendleton breaks down the five biggest myths agents believe and explains how those myths quietly damage trust with buyers and sellers. By listening to real consumer feedback, this episode shows agents how to move away from sales tactics and toward true partnership, clarity, and guidance. Listen now and rethink how you connect with buyers and sellers in today’s market. This podcast is produced by Content Supply.
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Beyond the Hype: The 5 Biggest Real Estate Agent Myths That Kill Client Connection
Consumed
Stop letting outdated advice hurt your business! Most agents operate under five major misconceptions about what consumers want from them. Are you pouring energy into social media, generic newsletters, and brokerage branding that clients simply disregard? Host Lance Pendleton shares surprising insights from consumer panels, showing you what clients actually want and what's really driving their decisions. Discover why your marketing pitch might be ineffective and what the single most important word is that defines a successful agent-client engagement. Get the crucial reality check...
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Inside a First Time Buyer’s Mind: What Your Clients Are Really Thinking
Consumed
In this episode of Consumed, Lance does what the industry almost never does. He gives the mic to an actual consumer. First time buyer Myrddin McHugh walks through how he bought his home in Omaha at the peak of the 2021 seller’s market, what he did first, where he went for information, and how it felt to navigate the largest financial decision of his life with a friend who did real estate as a side hustle. Lance breaks down the biggest takeaways for agents, including the importance of having a clear roadmap, explaining fiduciary duty, improving onboarding and communication, and marketing...
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Technology is Not the Answer: What Consumers Actually Want
Consumed
In this episode of Consumed, Lance sits down with Sunny Lake Hahn, one of the most experienced and unfiltered voices in real estate. Sunny has worked every angle of the industry: MLSs, associations, brokerages, portals, PropTech, and as both an agent and a consumer. This conversation cuts through the noise and reveals what buyers and sellers actually want from agents today. If you're tired of surface-level training and want to hear the truth from someone who has seen the industry from every seat in the house, this episode is for you. To learn more about Matterport visit us: This podcast is...
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Stop "Showing Your Value" — How to Fix Real Estate's Most Toxic Relationship
Consumed
The real estate industry has a core problem, and it's not the market. Agent Lance Pendleton argues that it's the toxic agent-client relationship. Agents often try to "prove their value," but this creates an "us versus them" dynamic. This episode explains why shifting your mindsetfrom "salesperson" to "guide" can lead to healthier partnerships, less stress, and more success. Discover the single most effective way to set expectations and redefine your role in the real estate process. Listen to this episode if you are tired of feeling frustrated and stressed in your...
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The Rise of the "Hybrid" Agent: Blending Traditional with Tech & Consumer for Maximum Impact
Consumed
Are you ready to become a hybrid agent and revolutionize your real estate business? In this episode, we explore the power of blending traditional practices with technology to maximize impact in today's market. Lance and Lucy discuss the challenges facing traditional agents and the opportunities presented by embracing technology. Emphasizing the importance of differentiation, consumer education, and utilizing technology to streamline processes and enhance client experiences. This conversation also touches on the need for agents to actively explore and adopt new...
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The Commission Conversation: Agents Charge Too Much Commission
Consumed
Do real estate agents get paid too much? We tackle the controversial topic of agent compensation and explore how agents can better articulate their value to clients in this episode. Lance and Lucy discuss the disconnect between consumer perception and the reality of what agents do, emphasizing the industry's lack of consumer education. Learn about the importance of transparency, differentiation, and demonstrating value through unique services and a client-centric approach. Gain valuable insights on how to navigate the commission conversation and build trust with your...
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Death to Tip Tuesday and Market Updates: Marketing Tactics that Work
Consumed
Is it time to declare "death" to Tip Tuesday and outdated market updates? In this episode we explore the changing landscape of real estate marketing and offer fresh strategies that actually work. Lance and Lucy discuss the importance of humanizing your brand, building genuine connections, and showcasing your unique value proposition. Challenging traditional marketing tactics and encouraging agents to embrace innovative approaches that resonate with today's consumers. Discover how to ditch the tired old strategies and create a marketing plan that sets you apart from...
info_outlineIn this episode of Consumed, Lance does what the industry almost never does. He gives the mic to an actual consumer. First time buyer Myrddin McHugh walks through how he bought his home in Omaha at the peak of the 2021 seller’s market, what he did first, where he went for information, and how it felt to navigate the largest financial decision of his life with a friend who did real estate as a side hustle.
Lance breaks down the biggest takeaways for agents, including the importance of having a clear roadmap, explaining fiduciary duty, improving onboarding and communication, and marketing yourself in a way that reflects expertise, not just activity.
If you want to stop guessing what buyers think and actually hear it from their own mouth, this episode is non-negotiable. You will get a raw look at how even smart, capable consumers feel confused by commissions, blindsided by fees, and under informed about the process. More importantly, you will walk away with specific ways to improve your onboarding, communication, and marketing so that clients see you as a true guide, not just someone who opens doors and forwards links.
To learn more about Matterport visit us: https://matterport.com/podcast
This podcast is produced by Two Brothers Creative.