Petra Buchanan on the challenges of women working in media and freelance reinvention
Release Date: 03/02/2025
Liv Steigrad on 5 things you need to talk about in your business
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This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers. We also chat about: How to effectively position your services The impact of AI on freelancing Liv's experiences with financial transparency through her 'Dirty Money' series Liv's podcast, which is focused on neurodivergence in business Connect with Liv via these links: Mindset &...
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When a major life event makes you re-evaluate your career, with Chris Stead
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Joanna Savill on blending journalism with events
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Jane Manning on being a director and writer for television and film
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Better Homes & Gardens editor Megan Osborne on working in and for magazines
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This week on the podcast, hosts Rachel and Lynne chat with Megan Osborne, editor of Better Homes and Gardens magazine. Megan shares her career journey from food writing to leading large-scale content strategies at prominent brands and now to editing Australia's largest circulation (paid) magazine. She discusses: the evolving role of a magazine editor the integration of print and digital content why you need to understand audience data leveraging social media to engage younger audiences what she's looking for from freelance contributors (and even shares her email address!) Megan...
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Stop the Scroll: Evelina Kaganovitch on How Clear Copywriting Lands Clients
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Sabrina Rogers-Anderson on how to niche down and charge more
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In this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer. The discussion covers the challenges and benefits of finding and committing to a specific niche, how to charge what you're worth, and managing finances. Sabrina shares her journey from generalist to specialist, overcoming personal adversities, and the pivotal role a business coach played in her transformation. The episode also touches upon the impact of AI on health writing, the importance of credible, evidence-based content, and she shares...
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Nadine Nethery on how freelancers can retain customers
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Steven Lewis on using ChatGPT as your marketing brain
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Juliet Rogers on how to get published and what makes a successful book
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This week on the podcast, Rachel and Lynne are chatting with book publisher and author's advocate, Juliet Rogers. Juliet talks about the publishing industry, what has changed over the years and how you can push through all the noise if you want to secure a book deal. She also shares: Stories of some of her biggest publishing successes, including touring with Salman Rushdie, working with John Grisham and seeing Heather Morris find international publishing success at the age of 63 When and why you should use an agent How to have your manuscript discovered within the slush pile Why you need to...
info_outlineThis week on the podcast, Rachel and Lynne chat with Petra Buchanan, an executive coach and mentor and company director with an international executive career in media, technology and business sectors.
We talk about:
- the changing role of women within media
- what a non-executive director role involves
- being the only woman in decision-making rooms
- mistakes freelancers make
- common challenges facing women in media careers
- the importance of good mentors, and so much more
Here are some of the links from our chat with Petra:
https://www.womeninmedia.com.au/
https://www.womeninmedia.com.au/plans-pricing
https://www.womeninmedia.com.au/programs/women-in-media-queensland-offers-a-5000-scholarship
Find Rachel www.rachelsmith.com.au
Find Lynne www.lynnetestoni.com
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.
Episode edited by Marker Creative Co www.markercreative.co