The Content Byte
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
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Why You Might be Your Own Worst Enemy When it Comes to Landing Dream Clients
11/24/2024
Why You Might be Your Own Worst Enemy When it Comes to Landing Dream Clients
This week Rachel and Lynne are chatting with Amy Posner, also known as The Client Whisperer, talking about the mistakes many of us make when working with clients, especially at the beginning of our freelance career. Amy is a business coach for freelancers and has some great information on how to find good clients who will pay good money for your work. She talks about: The different types of clients you might encounter How to find the clients right for you How to make more money and deliver value for clients Mistakes freelancers make, including not stepping into your expertise Why better paying clients are looking for experts How to create better processes in your business How to have conversations with clients that can create interesting and deeper relationships Find the SimpleMind Pro program Amy talks about here: Connect with Amy through her website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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What it’s like to be a B2B tech writer with Rosalyn Page
11/17/2024
What it’s like to be a B2B tech writer with Rosalyn Page
This week Rachel and Lynne chat with a good friend and colleague - B2B tech writer Rosalyn Page. Rosalyn talks about her background in IT and tech magazines, how and why she transitioned to freelance work and all that involves. During our chat, Ros talks about: How she got into tech writing Where she finds her work The pros and cons of writing for agencies Whether tech writing is a lucrative niche Covering conferences in her tech niche Writing thought leadership pieces and white papers How AI can help her brainstorm Connect with Ros at her website: Here's the link to her article about being a tech writer: or LinkedIn Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin
11/10/2024
Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin
This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: Having a business mindset when it comes to freelancing How to mix content work and journalism How to boost your confidence as a freelancer Whether you need to build a personal brand to make good money Common mistakes she sees writers making How to get the most out of AI Whether it is possible to make a good living through Substack Connect with Lizzie via her website: or through Substack on Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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How to be paid well with Sue White
11/03/2024
How to be paid well with Sue White
This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs. She talks about: Where and how she finds her clients Why journalists need to do copywriting and content to make a good living How she secured a long-running column in prestigious newspapers Whether securing retainers works for freelancers How she set up a media training business with fellow journalist Ginger Gorman The systems and processes that work for her Connect with Sue (and all the many freelance hats she wears) via her website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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How to earn more as a freelancer without ruining your life with Sarah Greesonbach
10/27/2024
How to earn more as a freelancer without ruining your life with Sarah Greesonbach
This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: Why she loves B2B content work How she came back from burning out Why you need to master three parts of the client-getting process How writers can use LinkedIn better (without posting all the time) How to charge more without freaking out Some clever tech tips that help her be more productive Connect with Sarah at B2B Content Studio: or on LinkedIn: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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How to use community to grow a freelance business with Jenn Donovan
10/20/2024
How to use community to grow a freelance business with Jenn Donovan
This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers. In our discussion we cover: Her interesting career story, from lawyer to retailer to marketer Why she loves working in rural and regional communities How the power of community keeps small businesses alive How AI can save you hours of time, so you can focus on doing what you love How podcasts can be a powerful marketing tool The tech tools she uses every day Find Jenn on LinkedIn: Her Small Business Made Simple podcast is here: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Creating personality-driven email newsletters with Steven Lewis
10/13/2024
Creating personality-driven email newsletters with Steven Lewis
And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between companies and their clients. This week, journalist and content creator Steven Lewis talks all about creating email newsletters for yourself or clients. He talks about: Moving from editorial work to copywriting Bringing your own voice to your emails How to add personality to emails and why it matters How to get those first 10 words on the page Effective business processes, including onboarding and contracts Why he loves creating courses for writers and copywriters How to use AI to save time and be more efficient Connect with Steven at and find the special download for our listeners on how to grow your mailing list at Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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It's Summit Time! Our pick of the must-see sessions
09/08/2024
It's Summit Time! Our pick of the must-see sessions
It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year. Some of the presentations include how to: → find new high-paying clients in your niche → hear how to tweak your website to make it work better for you → find out what editors want (and meet three who commission!) → create digital products for an extra income stream → map out a freelance marketing plan you CAN stick to → write sales pages (and charge serious money) → hone your interviewing / storytelling skills (in an AI world) → shore up your systems and processes (SAVING you big $$$) → get all the pricing + money tips from two of the best in the biz AND SO MUCH MORE. And we might both be biased, but it's probably the best thing you'll do for your business this year. The Content Byte Summit starts on Thursday 12 September, continuing to Saturday 14 September. Snap up one of the last remaining tickets (in person or virtual) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Corporate communications and using data to create better content, with Cameron Pegg
09/01/2024
Corporate communications and using data to create better content, with Cameron Pegg
Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him. Cameron talks about: The value of storytelling to create content Securing bylines while still at uni What he learned from working in radio Developing courses with Communication and Public Relations Australia How offering content strategy helps you charge more What data journalism means and how statistics and infographics make for better storytelling Working with graphic designers Connect with Cameron on LinkedIn: or via his website: Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Lucia Osborne-Crowley on court reporting and trauma-informed writing
08/25/2024
Lucia Osborne-Crowley on court reporting and trauma-informed writing
This week on the podcast, Rachel is unwell, so Lynne is on her own talking with new author and court reporter Lucia Osborne-Crowley. Lucia's latest book, The Lasting Harm, Witnessing the Trial of Ghislaine Maxwell, is a powerful examination of the trial of Maxwell and all the behind-the-scenes machinations with the victims and the lawyers. We talk about: How Lucia's background as a lawyer prepared her for this work How she worked with Maxwell's victims and shared their story The legal hoops she had to jump through to publish the book The frustrations involved when she can't tell the whole story because of legal issues How she looks after herself despite writing about trauma Connect with Lucia via her website: or on Instagram: Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Paul Merrill on moving from publishing to content
08/18/2024
Paul Merrill on moving from publishing to content
This week on the podcast, Rachel and Lynne are chatting with Paul Merrill, a former editor in chief of weekly magazines, who established his own freelance content business five years ago. Paul talks about his early career in the golden era of magazines, the pressure of being a publisher in Australia and then how he set up his own business. Our chat covers: Finding work when you are starting out How his background in journalism helps him create interesting content His newly established niche of award writing and how it has brought in a new income stream Working with corporate clients Offering a wide range of content services Enjoying work/life balance Managing the ups and downs of freelancing Where he finds his clients Connect with Paul and find out more about his work at his website: Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Sarah Aubrey on a career as a voice actor
08/11/2024
Sarah Aubrey on a career as a voice actor
This week on the podcast, Rachel and Lynne have a special guest - voice actor Sarah Aubrey. A long-time actor, voice actor and freelancer, Sarah shares her career journey and how she found her niche in voice acting and voiceovers. She talks about: Training at NIDA and working as an actor Discovering her talent for voice work Managing the ups and downs of freelance life Coping with erratic cash flow How her agent makes her life easier - and does the hustling for her Setting up her own soundproof studio and how it brought her work Her fascinating new side hustle as an 'influencer' (and how she hates that word) Connect with Sarah and her voice work at her website: See her work in the electification/sustainability space through Electrify This: Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where ou can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Leonie Dawson on Marketing without Social Media
08/04/2024
Leonie Dawson on Marketing without Social Media
This week on the podcast, Rachel and Lynne chat with the inspiring Leonie Dawson. Leonie is a marketer, author and course creator, helping businesses develop their marketing - all in just 10 hours a week. We love her approach to work/life balance! In this episode, we chat about: Why social media is not the only way to market How you can find your audience How to think laterally about your marketing How to run a hugely successful business and still have a life Keeping a positive mindset, especially in tough times The opportunities to be found in an economic downturn The power of a simple two-page marketing plan Find Leonie and download some of her many freebies at Learn more about marketing your business at The Content Byte Summit, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Editor Virginia Jen on how print and digital work together
07/28/2024
Editor Virginia Jen on how print and digital work together
This week on the podcast, Rachel and Lynne are chatting with Virginia Jen, subeditor, writer and now editor. Virginia has worked on some of Australia's most prestigious publications, including Vogue Living, Gourmet Traveller, Home Beautiful and InsideOut. Now at The Local Project, she shares her journey from print to digital and how the two mediums can work together. We also talk about: How she got her start in magazines Getting her dream job The importance of good grammar and syntax Working on multi-platform publications Meeting some of her design heroes Trying to find work/life balance What she's looking for from freelancers Connect with Virginia via LinkedIn: Find The Local Project here: Don't forget your tickets to The Content Byte Summit, from September 12-14, 2024 in Sydney, where you can learn about pitching to prestige magazines in the panel on Meet the editors – how to nail the pitch. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Austin L Church on the $300k flywheel and The Content Byte Summit
07/21/2024
Austin L Church on the $300k flywheel and The Content Byte Summit
This week on the podcast, Rachel and Lynne are chatting with Austin L Church. Located in Nashville, Tennessee, Austin is a writer, marketer, and coach - and is one of the keynote speakers at The Content Byte Summit later this year. Austin chats about his background and his amazing $300k flywheel concept, which is all about how to earn good money, without burning yourself out. He talks about: Earning six figures the wrong way ... and the right way How to outsource well The true art of delegation Changing our beliefs and identity about money and finance Clever tools that make his business more efficient Austin is the keynote speaker at Day 1 of The Content Byte Summit, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Akash Arora on working as a travel writer and editor
07/14/2024
Akash Arora on working as a travel writer and editor
Travel writer, editor and journalist Akash Arora is living the dream - and this week Lynne and Rachel chat to him about what it takes to be a travel writer, what it really means to be on the road almost all the time, and how to get a pitch over the line with him. Akash was actually in the Maldives in an over-the-water villa during our recording, which just added to the allure! We talked about: His early journalism career in India, interviewing Hollywood celebrities Moving to Australia and working in magazines, including Qantas magazine, where he first started travel writing Why he took a digital role during the pandemic and what he learned Why travel writing is hard to do well The mistakes writers make when pitching travel stories to him What a famil (or familiarisation) trip really involves Follow Akash on Instagram: Don't forget about The Content Byte Summit (which will include a session on Meet the Editors - how to nail the pitch), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Rachelle Unreich on freelance writing, and telling her mother’s story
07/07/2024
Rachelle Unreich on freelance writing, and telling her mother’s story
This week on the podcast, Rachel and Lynne chat with freelance writer and author Rachelle Unreich. Rachelle talks about the journey to publication of her compelling memoir, A Brilliant Life, about her mother's story of surviving the Holocaust. She talks about how she used writing to help her through the grieving process, and what it was like to have a bidding war for this, her first book. Our discussion covered: Talking to her mother about her story while she was dying How she approached writing the book and finding a publisher The extensive research involved in the book Why you need a connection to the story you are writing Being true to your own voice and writing style Leaning into your own interests when freelancing A Brilliant Life (published by Hachette) is available at all bookstores. Connect with Rachelle via her website: Don't forget about The Content Byte Summit (which will include a session on Interviewing and the Art of Storytelling), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Moving from freelancing to starting your own agency, with Vanessa Keys
06/30/2024
Moving from freelancing to starting your own agency, with Vanessa Keys
This week, Rachel and Lynne chat with agency content director, Vanessa Keys. Vanessa shares her career journey from work experience in glossy magazines, to securing feature writing roles before travelling to London and working in large agencies. Now the head of content and strategy at Slice, her Adelaide-based content agency established with colleague and friend Liz, Vanessa now boasts some big-name clients and a healthy business. We chat about: The difference between freelancing and agency life What it's like to come back to your home town How large agencies work What agencies are looking for from freelancers How she pitches for new business Where she finds clients What being 'content first' means in practice The skills freelancers need right now Here are the tech recommendations Vanessa mentioned: is a Chrome extension that includes a colour picker, eye dropper, gradient generator and many additional advanced colour tools. is a Chrome extension that lets you collect articles, videos, and links from across the web and save them in a central place is a Chrome extension that allows you to check metadata and display main SEO information for any site across the web is a Chrome extension that tells you what CMS a website was built on Connect with Vanessa at Slice, or via Instagram @slice.agency Don't forget about The Content Byte Summit (which will include a session on Growing Beyond Solo), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Making business finance accessible with Justine McLean
06/23/2024
Making business finance accessible with Justine McLean
This week Lynne and Rachel chat with Justine McLean, who is on a mission to help small business owners and freelancers understand their finances. Her new book, Business Money Magnet, is all about how to master your money, boost profitability, and be the boss of your financial destiny. Justine talks about: How to be less anxious about money How to manage your tax How important financial goals are for freelancers What success looks like for many of us Creating a business mindset So much inspiring and practical information! Connect with Justine and her community via her website: Don't forget about The Content Byte Summit (which will tackle lots of issues about creating a financially sustainable business), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Writing your first novel, with Siobhan O'Brien
06/16/2024
Writing your first novel, with Siobhan O'Brien
This week, Rachel and Lynne chat with writer Siobhan O'Brien, who has just released her first novel to much acclaim - All the Golden Light - details here: . Siobhan talks about the writing process and how writing fiction was so different from her previous non-fiction projects. She talks about the realities of being a first time author, including: Learning to market your book Meeting your readers How much you really make as a writer in Australia Doing the research for a historical novel Editing your book and learning how to 'kill your darlings' And why she's now working on a second book Connect with Siobhan on Instagram @siobhan.obrien.author Don't forget about The Content Byte Summit from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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All about LinkedIn and how to make it work for you, with Cathy Anderson
06/09/2024
All about LinkedIn and how to make it work for you, with Cathy Anderson
This week on the podcast, Lynne and Rachel are speaking with Cathy Anderson, a senior editor at LinkedIn Australia. Cathy shares her inside knowledge on how LinkedIn works, and how to make the most of the platform. It's a valuable and revealing conversation. We talk about: The special courses available for journalists through the platform How to increase your reach on LinkedIn How the LinkedIn news team works and what they are looking for How the LinkedIn Premium accounts work As Cathy explained, they are always looking for great posts to be featured by the news team as part of the Idea of the Day (here’s an ) as well as creator spotlights, which is where they send a notification directly to the person’s post. These topics are really broad, such as , and . Connect with Cathy at LinkedIn: and Cathy is happy for people to InMail her their posts to pitch. The next ‘LinkedIn for Journalists workshop’ is on Monday July 1 at 10.30am -11.30am (AEST). Experts will cover the latest product updates and guidance about how journalists can use LinkedIn as a tool for research, contacting sources, networking, building your voice on LinkedIn and more. If you are a journalist and interested in accessing these benefits, . Don't forget about The Content Byte Summit from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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All about pricing for freelancers with Jasmine Parasram
06/02/2024
All about pricing for freelancers with Jasmine Parasram
This week, Rachel and Lynne chat with the Pricing Queen, Jasmine Parasram, and talk all things pricing, an issue that we know freelancers, both new and experienced, struggle with. Jasmine talks about: How to price your work Hourly pricing vs value and project-based pricing When (and if) to discount Charging with confidence How to attract high-paying clients It's a great episode with lots of a-ha moment that will help you rethink the way you value your work and the clients you work with. Locate the resources that Jasmine mentions here: Or connect with Jasmine via her website: Don't forget about The Content Byte Summit (which will tackle lots of issues about pricing and creating a financially sustainable business), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Louise Milligan on storytelling, investigative reporting and her new book, Pheasant’s Nest
05/26/2024
Louise Milligan on storytelling, investigative reporting and her new book, Pheasant’s Nest
This week Rachel and Lynne welcome investigative journalist Louise Milligan to the podcast hot seat. Louise talks about her work on Four Corners and her previous non-fiction books, Cardinal, The Rise and Fall of George Pell and Witness, An Investigation into the Brutal Cost of Seeking Justice, as well as , her newly released novel. The discussion covers: The creative process of Louise's first novel and how it differs from journalism and non-fiction How the book expands on the usual way we consume a crime story Covering confronting issues in both fiction and journalism Gendered violence and how that played into the plot of her novel How she juggles writing novels with her journalism work Some of the stories she has covered and why she will never forget them Trigger warning: Our chat with Louise Milligan covers some confronting topics, including sexual assault, gendered violence and suicide. If these topics are a trigger for you, you might like to skip this episode or come back another time. Pheasants Nest is available at all good bookshops. Connect with Louise on Instagram and Facebook This is your last week to secure Early Bird tickets to The Content Byte Summit, from September 12-14, 2024. The Early Bird discount ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Combining freelance writing and news journalism with Caroline Riches
05/20/2024
Combining freelance writing and news journalism with Caroline Riches
We just love to meet freelancers who have managed to combine different types of writing into a successful career. This week, Rachel and Lynne chat with Caroline Riches, a news journalist for 25 years who works in the SBS newsroom part time and then does freelance writing work for the rest of the week. We talk about: Balancing the two roles Why she loves the flexibility of casual work What newsrooms are looking for from casual journalists and how to get a foot in the door The stress of covering big news stories How great it is to be part of a newsroom and being surrounded by the big news stories of the day Where and how she secures agency work Connect with Caroline at LinkedIn: Caroline's website is: This is your last week to secure Early Bird tickets to The Content Byte Summit, from September 12-14, 2024. The Early Bird discount ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded ( ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Stories from our audience: when freelancing kicked you in the ass
05/12/2024
Stories from our audience: when freelancing kicked you in the ass
This week, Rachel and Lynne are doing something different! They have turned the microphone over to some of their listeners. In this great compilation episode, listeners and former guests share some of their stories about difficult times as freelancers and how they recovered. It's all about real-life experiences and resilience - and learning from our mistakes. Thanks to the following people for contributing (and those who aren't listed here as they preferred to stay anonymous): Anf Chansamooth Rebekah Lambert Belinda Weaver Susan Reoch Brook McCarthy Caitlin Wright Claire Chow Ed Gandia Emma Lovell, John Burfitt, Monica Davidson, Theresa Miller - media trainer - TM Media And, don't forget about The Content Byte Summit, from September 12-14, 2024. Time is running out to secure the Early Bird discount, which ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded ( ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Jessica Mudditt on leaving journalism to start her own publishing company
05/05/2024
Jessica Mudditt on leaving journalism to start her own publishing company
This week Rachel and Lynne have a return guest - Jessica Mudditt. A journalist and author, Jessica has embraced risk and adventure to start her own publishing business, Hembury Books, which provides coaching and ghostwriting services to non-fiction authors. Jess talks about what helped her decide to make this career shift, how and why self-publishing is a great option for many authors and some of the challenges of working in today's publishing industry. We cover: What it's like to have your own book in your hand Writing her own memoirs The publicity machine How the ghostwriting process works Coaching authors and mentoring them through the publishing process Jess's first appearance on The Content Byte is here: Connect with Jessica at Hembury Books: where you can also find her podcast. Are you coming to The Content Byte Summit, from September 12-14, 2024? Time is running out to secure the Early Bird discount, which ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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From magazine editor to content creator on the tools: Meet Natasha Dickins
04/28/2024
From magazine editor to content creator on the tools: Meet Natasha Dickins
This week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career. She talks about: Her career writing in magazines Her love of being 'on the tools' Setting up her workshop on the mid-north coast of NSW How she uses her skills to create content for brands How she prices her content and includes package rates Connect with Natasha via Instagram: @littleredindustries or via her website: Are you coming to The Content Byte Summit, from September 12-14, 2024? Time is running out to secure the Early Bird discount. Sign up for updates for the Summit (or snap up tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Using evergreen marketing to avoid slow seasons as a freelancer - with Prerna Malik
04/21/2024
Using evergreen marketing to avoid slow seasons as a freelancer - with Prerna Malik
This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Mistakes freelancers make with their marketing How to create a constant flow of work The power of storytelling in email marketing Creating packages and using them to grow your business Finding clients in slow times ...and how to work with your spouse! Connect with Prerna and Mayank and do their quiz Follow them on Instagram And don't forget to sign up for the 2024 The Content Byte Summit, from September 12-14, 2024. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Combining journalism with media training – with Theresa Miller
04/14/2024
Combining journalism with media training – with Theresa Miller
This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: How to use journalism skills as a media trainer Working with companies and individuals to put a journalism lens on issues How she finds clients How she packages and prices her services How introverts can thrive in the media ... and why women need to be in front of cameras more often Connect with Theresa through her website: or via LinkedIn: And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded ( ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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Lisa Almond on copywriting and life-or-death crises
04/07/2024
Lisa Almond on copywriting and life-or-death crises
This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work and family How she juggles both roles How she plans to include her paramedic knowledge into her writing Some of her stories from the frontlines of emergency first aid Connect with Lisa via her website: And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: Find Rachel Find Lynne Rachel's List Thanks (as always) to our sponsors Rounded ( ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details. Episode edited by Marker Creative Co
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