Liv Steigrad on 5 things you need to talk about in your business
The Content Byte
This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers. We also chat about: How to effectively position your services The impact of AI on freelancing Liv's experiences with financial transparency through her 'Dirty Money' series Liv's podcast, which is focused on neurodivergence in business Connect with Liv via these links: Mindset &...
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When a major life event makes you re-evaluate your career, with Chris Stead
The Content Byte
This week Rachel and Lynne explore how you can use trauma as a catalyst to change your freelance career with guest Chris Stead, an award-winning journalist and content producer. Chris shares how an e-bike explosion in his home and the subsequent fire led to re-evaluating work priorities, embracing family travel, and developing new income streams as he talks about the profound impact this traumatic event had on his professional and personal life. It's a fascinating chat as we dive into Chris's journey from traditional journalism to running a YouTube channel, self-publishing children's...
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Joanna Savill on blending journalism with events
The Content Byte
In this week's episode, Rachel and Lynne chat with Joanna Savill, a bit of a legend in the food industry. Joanna shares her career evolution from subtitle translator to a food journalism icon, including her work with SBS TV and The Sydney Morning Herald. The discussion covers: The transformation of Australia's food media over the years Integrating immersive experiences in events How to leverage your transferable skills Managing the ups and downs of freelance life The early days of food websites Joanna also reflects on her role in community-focused government work and her current...
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Jane Manning on being a director and writer for television and film
The Content Byte
This week, Rachel and Lynne are chatting with award-winning director and writer Jane Manning. The discussion delves into Jane's impressive career in television and documentary films, which includes being one of the early female directors on Home & Away (and why programs like that matter), as well as significant projects such as Who Do You Think You Are? and Ka-Ching! Pokie Nation. During our chat, Jane shares: Her journey from documentary filmmaking to TV drama Her creative processes The challenges of storytelling in both documentary and drama How a TV series or documentary...
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Better Homes & Gardens editor Megan Osborne on working in and for magazines
The Content Byte
This week on the podcast, hosts Rachel and Lynne chat with Megan Osborne, editor of Better Homes and Gardens magazine. Megan shares her career journey from food writing to leading large-scale content strategies at prominent brands and now to editing Australia's largest circulation (paid) magazine. She discusses: the evolving role of a magazine editor the integration of print and digital content why you need to understand audience data leveraging social media to engage younger audiences what she's looking for from freelance contributors (and even shares her email address!) Megan...
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Stop the Scroll: Evelina Kaganovitch on How Clear Copywriting Lands Clients
The Content Byte
This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon. The conversation covers: Niching down in the freelance world Using social listening tools and AI to improve copy quality Finding the balance between the personal touch and technological help How to create effective email marketing strategies Maintaining trust and community in your audience...
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Sabrina Rogers-Anderson on how to niche down and charge more
The Content Byte
In this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer. The discussion covers the challenges and benefits of finding and committing to a specific niche, how to charge what you're worth, and managing finances. Sabrina shares her journey from generalist to specialist, overcoming personal adversities, and the pivotal role a business coach played in her transformation. The episode also touches upon the impact of AI on health writing, the importance of credible, evidence-based content, and she shares...
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Nadine Nethery on how freelancers can retain customers
The Content Byte
We all know that it’s so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones. It's a great episode, as Nadine shares insights on: How to create personalised customer experiences Using tools for personal video messages Automating customer touchpoints with email marketing platforms. The value of referral partner...
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Steven Lewis on using ChatGPT as your marketing brain
The Content Byte
In this episode of The Content Byte podcast, hosts Rachel Smith and Lynne Testoni discuss the impact of AI on freelance writing and marketing with guest Steven Lewis. Steven, a seasoned journalist and copywriter, offers a deep dive into using AI, specifically custom GPT, to streamline marketing tasks for freelancers. He explains: the practical steps to creating a custom GPT how it can maintain consistent client communication how it can give feedback on your copy to ensure it is on-brand how it can help freelancers focus on high-value creative tasks the ethical considerations of AI use and the...
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Juliet Rogers on how to get published and what makes a successful book
The Content Byte
This week on the podcast, Rachel and Lynne are chatting with book publisher and author's advocate, Juliet Rogers. Juliet talks about the publishing industry, what has changed over the years and how you can push through all the noise if you want to secure a book deal. She also shares: Stories of some of her biggest publishing successes, including touring with Salman Rushdie, working with John Grisham and seeing Heather Morris find international publishing success at the age of 63 When and why you should use an agent How to have your manuscript discovered within the slush pile Why you need to...
info_outlineThis week on the podcast, Rachel & Lynne are chatting with former journalist, now educator, writer and editor, Dan Kaufman, about something they all feel passionately about - the craft of writing and editing.
We have a lot of feelings about this topic, as we chat about the essential skills freelance writers need, including:
- the importance of mastering the basics of writing
- the declining emphasis on subediting and what it means for journalism
- the need for critical thinking, attention to detail, and self-editing
- the use of AI in writing and why Dan hates it!
Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.
Episode edited by Marker Creative Co www.markercreative.co