Content chief Keshnee Kemp on social media, working with Woolworths and setting up an agency
Release Date: 10/12/2025
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info_outlineThis week, Rachel and Lynne dive into what’s working (and what’s not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One.
Keshnee shares insights on:
- her career journey, from mags to TV to working in client-side and in agencies
- how traditional media, brand side and agency-side differs
- why media prepped her for Woollies, then Woollies prepped her for agency work
- bringing journalists into marketing, and why they can make great marketers
- running a lean agency operation and how she does it
- using AI for grunt work so you can use your creative brain for the exceptional work
- why social teams need to go back to basics on a clear channel strategy right now
- how the best brands have a distinctive voice - and use trend-jacking rarely
- winning stakeholder buy-in with data and calculated risk (e.g., launching TikTok)
- biggest mistakes she sees brands making on social at the moment
- advice for freelancers right now when it comes to staying relevant and getting work
Connect with Keshnee via LinkedIn linkedin.com/in/keshnee and sign up to her newsletter via her profile. You can also check out her agency here: www.augustone.com.au
Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/
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Episode edited by Marker Creative Co www.markercreative.co