60 Days to Live Mentality
Content Inc with Joe Pulizzi
What if you only had 60 days left to live? In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life. Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the 60 Days to Live Mentality forces you to ask: What would I double down on? Who would I spend time with? What would I stop doing altogether? Joe explains how this simple but radical lens creates clarity, strengthens relationships, and drives focus on the projects that actually...
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The 6 Mindset Shifts That Separate Creator Winners from Quitters
Content Inc with Joe Pulizzi
Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separates the ones who win from the ones who quit. In this episode, I share six powerful mindset shifts that can change your entire trajectory as a creator. You don’t need to adopt all of them today... pick one, live it, and watch what happens. What You’ll Learn in This Episode: Why your goal is your compass — and how to set one that actually works. How to define...
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Forced Networking (for content creators)
Content Inc with Joe Pulizzi
Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things). So we must network, and often, we need to use forced networking. In this episode, I talk about three ways to do it: Quarterly in-person events Monthly small-group meetings One-on-one planned coffee meetings This process has been instrumental in my creator success. It will be for you as well. Pre-order my new book, Burn the Playbook, here ---> Come join me at Content...
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Six Rules Top Creators Break to Win Big
Content Inc with Joe Pulizzi
Most creators are following the rules...and that’s exactly the problem. They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics. But the truly successful creators do things a bit differently. Here are six rules the top creators break...and what they do instead. They Don’t Chase Platforms—They Build Homes They Start Tiny They Monetize Early They’re Long-Term Obsessed They Create Signature Content They Treat It Like a Business Pre-order my new book, Burn the Playbook, here ---> Come join me at Content...
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How to Make Live Events Your Secret Creator Growth Engine
Content Inc with Joe Pulizzi
If you’re a content creator in a business niche and you’re NOT going to live events, you’re missing one of the easiest ways to grow your influence, revenue, and network. But just showing up isn’t enough. You need to be strategic about it. Let me walk you through exactly how to make live events your secret growth engine. 1. Pick the Right Events Don’t just go to every conference in your industry. Be selective. Ask yourself: Will my ideal audience or customers be there? Will the people I want to partner or collaborate with be there? Will there be speakers who are already where I want...
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No More Excuses: Take the Misogi Challenge
Content Inc with Joe Pulizzi
Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal for 2025 is to run 2025 miles. Every day, that’s the major goal. Sure, he does the things he has to for work and play, but his Misogi goal is always top of mind. 2025 was the first year I tried Jesse’s challenge. My Misogi Challenge was to focus on optimum brain health. And I have to admit…focusing on the one big goal got me super focused, which is why I believe this all seems to be...
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The Big Beautiful Bill's Silver Lining for Creators
Content Inc with Joe Pulizzi
For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should. There is a silver lining for creators. Congress has just passed one of the biggest tax packages in recent history, billions in adjustments. And there are four key areas that are critically important for content creators. 20% Qualified Business Income Deduction (QBI) No Tax on Tips (up to $25,000) No Tax on Overtime (within limits) 100% Bonus Depreciation This bill is a giant flashing neon sign that says: “We reward people...
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Make Plan B Your Plan A
Content Inc with Joe Pulizzi
If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you’ll be able to make a living off of that. If you want to build IP for someone else, go do that…but why? Why not build something that leads to complete and total freedom. We talk about freedom in this country, but most of us don’t actually have it for many reasons. What’s your reason? Could it be self inflicted? ------- ...
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Hey Creator: You’re Not Repeating Yourself Enough (502)
Content Inc with Joe Pulizzi
We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you’re doing it right, you’ll feel like a broken record. Repeating yourself as a creator is a necessary strategy for success. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.
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The Most Powerful Creator Strategy: Silence (501)
Content Inc with Joe Pulizzi
When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence. Not the dramatic kind. Not the “quitting social media forever” kind, although that has merits for sure. I mean intentional, strategic silence. Creative whitespace if you will. Here’s a question for you: when was the last time you sat in a room without a screen, a podcast, or a notification... and just let your brain drift? In a noisy world, clarity belongs to the ones who dare to unplug....
info_outlineTo succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time.
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