210 - Retention Strategies for Membership & Recurring Revenue Businesses
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 04/17/2023
236 - How To Make a Quiz That Generates Leads & Gets Sales For You
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase. And that strategy is to create a Quiz! In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at the...
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235 - The Content Marketing Tools We're Loving in 2024
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day that radically increases her productivity. -> The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN **don’t walk** - to find out what this tool is -...
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234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts of your funnel you should focus on and build specific ad campaigns around. -> Where engagement ads fit into the process (and why you need them). -> How and when to use paid ads to get people to your webinar. -> The problem of being...
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233 – How Your Business Model Impacts Your Marketing and the Money You Make
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix Free Download! This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now. Listen to This Episode to Hear More About: -> The 8 types of business...
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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to...
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231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to...
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230 - The 3-Word Mantra For Marketing Breakthroughs
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you!...
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229 - Own Your Niche
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your...
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228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your VIP offer, when and how to offer the VIP upgrade and more! Listen to this Episode to Hear More...
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227 - Content Marketing: Is 10X Easier than 2X?
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you. Your hosts Suzi Dafnis and Michelle Falzon share their views...
info_outlineWe know many of our listeners have some form of recurring revenue in their business model – whether that’s a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAIN as many of your recurring customers as possible.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are diving into their many years of experience with memberships to give you their best ideas and inspiration, sharing 6 specific and powerful membership retention strategies.
And even if you DON’T have a membership, there’s lots here you can map over to your business in terms of client retention, adding value and creating happy customers that refer more people to you!
Listen to this episode to hear more about:
-> The “leaky bucket” problem most memberships have and how to plug the gaps!
-> The power of personal outreach and why you might want to add some 1:1 connection into your renewal process!
-> Tips on how you can customize client interactions that have a high perceived value without taking too much of your time (and why this matters!).
-> How you can use anticipation as one of your most powerful “stick strategies.”
-> How to know if you have enough ‘pain of exit’ built into your membership.
-> Why the right kind of rituals and celebrations can be one of your most effective ways to keep members happy and feeling like they’re making progress (and not wanting to leave!).
-> And much more!
Also Mentioned in This Episode: