Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com

260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service 04/22/2025

260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you. Listen to This Episode to Hear More About: -> The subtle clues your audience is giving you that they want something more -> Why growing your revenue doesn’t always require new leads -> What clients really pay more for (hint: it’s not more sessions or longer programs) -> A smart way to structure your offer suite so you can help more people — without burning out -> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven -> The 7 drivers that increase perceived value and justify a higher price -> Why adding a more expensive product might actually help you serve more people — not fewer -> How to know if your current offer is enough of a foundation for going premium -> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one -> What high-ticket buyers are really looking for (it’s not what you think) -> A simple pricing tier model that could triple your revenue — without needing more leads -> How to spot the “hidden premium offer” sitting inside your existing program or service -> Why some offers feel harder to sell at $500 than others do at $5,000 -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. Episode 5: Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Amanda Farmer – Your Strata Property https://yourstrataproperty.com.au/ Tasha Jennings – Conceive Baby & Your Fertile Pantry https://tashajennings.com.au/ Kristy-Lee Heighway Billett - People Powered Business https://www.peoplepoweredbusiness.com.au/ We’d love to hear from you! Got a bonus idea from today’s episode? Let us know over at the . Enjoying the show?Help us reach more women in business by leaving a review on . It means the world to us! /episode/index/show/contentsells/id/36215100

259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales 04/07/2025

259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.” What if the missing link wasn’t in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are keeping them stuck. If you’ve ever wondered how to get more people saying yes without discounting, adding pressure, or constantly reinventing your core offer — this episode is going to shift how you think about your offer stack and give you a heap of practical ideas to implement right away. Whether you’re selling a product, a service, a course, or a high-ticket offer — bonuses can play a pivotal role in helping someone say yes with confidence… if you choose the right ones. Listen to This Episode to Hear More About: -> Why people really say no — and how to create bonuses that crush objections -> How to make your buyer feel seen, supported and confident to take action -> Examples of strategic bonuses that are immediately usable, highly valuable, and reduce fear -> When and how to use bonuses to create urgency (without adding pressure) -> The single most important question to ask yourself when designing your next bonus -> Why most bonuses are actually working against the sale -> How to identify the 5 most common objections buyers have — and what bonus to use to overcome each one -> The “No-Fail Bonus” approach -> Real-world examples of strategic bonuses that increased conversions -> When to use a fast-action bonus (and the number 1 mistake people make when planning a fast-action bonus that can burn you out!) -> Why more bonuses isn’t better — and how to avoid the “bloated offer” trap -> What to do today to transform your bonuses into conversion-boosting gifts your clients will race to buy. Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Ryan Levesque https://askmethod.com/ Dr Claire Zammit https://womancenteredcoaching.com/ Jeff Walker https://jeffwalker.com/ Gillian Erskine https://www.pianoteachingsuccess.com/ Emily-Jane Sarroff https://www.instagram.com/empowerwithem/?hl=en /episode/index/show/contentsells/id/35995810

258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers 03/24/2025

258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn’t converting. -> The real reason people aren’t buying (and it’s not what you think). -> One tiny shift that turns “nice content” into “I need this now” moments. -> The biggest mistake most business owners make with their lead magnets. -> How doing the “Problem/Solution Dance” is your new superpower when it comes to converting prospects to paid customers. -> How to choreograph content that creates momentum (and sales). -> Why your freebie might actually be killing your offer. -> How to design your content like a journey — not a jumble. -> What you need to do to transition from “random acts of content” to having a high-converting journey. -> Why generosity without intentionality leads to content burnout. -> The crucial difference between being helpful… and being strategic. -> The importance of every piece of content having a “conversion job”? (Yep. Every piece). -> How solving the wrong problem first derails your entire funnel. -> A practical example of a freebie that failed—and exactly why. -> Real-world story: How a sunscreen promo converted cold leads fast. -> The mindset shift that transforms content creators into Journey Designers. -> The art of creating desire for what comes next… without being pushy. -> How to lead your audience up your “marketing mountain” with ease. -> A simple content formula to move people from stuck… to sold. -> The most overlooked part of content strategy that’s costing you sales. -> And much, much more! Also Mentioned in This Episode: Free High-Converting Offer Download Download Your Free Ultimate High-Converting Offer Blueprint Learn how to craft a high-converting offer with our 7-step framework. https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=General&utm_campaign=High-Converting-Offer-Blueprint Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist&_gl=1*mr24nx*_ga*MTU4MjQzNjgxLjE3NDIzOTY3MTg.*_ga_JPH1DW3BLJ*MTc0Mjg0MDkyMS43LjEuMTc0Mjg0MTU2My4zNi4wLjA. Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Loretta Brandolini - Reluminate Beauty https://reluminatebeauty.com.au/ Frieda Maher - Sales Pod https://salespod.com.au/ The “Elaine” Awkward Dance from Seinfeld https://youtu.be/Xc9t_kVcMdg?si=ip0yK26eEsMP5ygv&t=58 /episode/index/show/contentsells/id/35842405

257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke 03/10/2025

257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that skyrocketed her business growth. -> How to create hooks that grab attention in just 1.5 seconds. -> Why "engagement" isn’t enough—and how to convert likes into leads. -> Her secret Instagram content formula (and how reels, carousels, and memes work together). -> The DM automation strategy she used to scale her business—without spending hours replying manually. -> How service-based and non-visual businesses can still thrive on Instagram. If you’ve been wondering how to actually turn your Instagram content into sales—without feeling salesy—this episode is for you! . Listen to This Episode to Hear More About: -> Why undercharging is a massive issue (and how it’s keeping you stuck). -> The real reason many women hesitate to raise their prices (hint: it’s deeper than just money). -> The shocking statistic about women-owned businesses and why most aren’t making it past six figures. -> Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients. -> How pricing is directly connected to transformation (and why charging more often gets your clients better results). -> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable. -> How cultural conditioning plays into your pricing mindset (and how to shift it). -> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’-- and a much more empowering way to think about your pricing instead. -> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients. -> Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did! -> How your own glass ceiling may be stopping you from confidently making high-ticket offers. -> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer. -> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients. -> The key mindset shift that makes charging more feel natural, aligned, and good for your business. Also Mentioned in This Episode: Nicole’s Instagram account:https://www.instagram.com/gardenaryco/ Nicole’s Grow on the Gram Workshop: https://heynicoleburke.com/instagram Episode 254 – How to Craft an Offer That Sells (NEW & UPDATED!):https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Marketing Success Mastermind – Apply Here Now:https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind Shandra Moran - The Transit Lounge: https://thetransitlounge.com/ Elizabeth Bond - Zenbird Words: https://zenbirdwords.com.au/ Tasha Jennings - Conceive Baby: https://tashajennings.com.au/ Ros Lockley - Communikeys: https://communikeys.com.au/ /episode/index/show/contentsells/id/35576200

256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit 02/24/2025

256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in their businesses and lives. She shares powerful insights on why women struggle to charge more, the deep-seated beliefs that hold them back, and how to confidently price your offers in a way that serves both you and your clients. Listen to This Episode to Hear More About: -> Why undercharging is a massive issue (and how it’s keeping you stuck). -> The real reason many women hesitate to raise their prices (hint: it’s deeper than just money). -> The shocking statistic about women-owned businesses and why most aren’t making it past six figures. -> Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients. -> How pricing is directly connected to transformation (and why charging more often gets your clients better results). -> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable. -> How cultural conditioning plays into your pricing mindset (and how to shift it). -> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’-- and a much more empowering way to think about your pricing instead. -> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients. -> Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did! -> How your own glass ceiling may be stopping you from confidently making high-ticket offers. -> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer. -> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients. -> The key mindset shift that makes charging more feel natural, aligned, and good for your business. Also Mentioned in This Episode: The Woman-Centered Coaching Institute https://womancenteredcoaching.com/ The Ultimate High-Converting Offer Blueprint: Learn how to craft a high-converting offer with our 7-step framework. Download here... https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Advanced Offer Creation 2-Day Intensive with Suzi & Michelle: Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer! https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation Apply For Mastermind: Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Ros Lockley - Communikeys: https://communikeys.com.au/ /episode/index/show/contentsells/id/35365635

255 - Marketing Case Study - Creating a High-Converting Offer 02/10/2025

255 - Marketing Case Study - Creating a High-Converting Offer See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at Listen to This Episode to Hear More About: -> How the 7 elements of a high-converting offer were applied to Gillian Erskine’s successful membership for piano teachers. -> The pricing strategy that made ‘The Studio’ a no-brainer offer (and why it works). -> Why NOT showing your price upfront can actually boost conversions - Gillian’s smart approach. -> What’s the perfect price for YOUR offer? The genius behind Gillian’s “less than one lesson” pricing model. -> How Gillian turned her inclusions into ‘mini-offers’—and why that skyrocketed conversions. -> Gillian’s brilliant Bonus Strategy that made her membership feel like a no-risk bargain. -> How Gillian used risk reversal to eliminate ALL objections and make buying easy for her ideal customers. -> Scarcity without sleaze—how The Studio creates urgency in a way that FEELS good. -> Think your audience won’t pay? The simple shift that made Gillian’s offer a “no-brainer.” -> Why naming your offer is just as important as pricing it (and how ‘The Studio’ nails it). -> How Gillian used visuals to make her offer feel tangible—and why it worked so well. -> The power of an entry-level offer—how The Studio became a stepping stone to high-ticket sales. -> The #1 mistake Gillian avoided that most membership owners make. -> What YOU can steal from this strategy to create your own six-figure offer! -> Plus, so much more! Also Mentioned in This Episode: The Ultimate High-Converting Offer Blueprint Learn how to craft a high-converting offer with our 7-step framework. DOWNLOAD HERE: https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Advanced Offer Creation 2-Day Intensive with Suzi & Michelle Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer! APPLY NOW: https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. APPLY NOW: https://www.herbusinessmastermind.com Learn More About Piano Teaching Success Discover more about Gillian Erskine and the amazing work she does helping piano teachers grow profitable businesses. Piano Teaching Success: http://www.pianoteachingsuccess.com Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells Go Here to Listen Now: Leanne Faulkner - Rereadable: https://rereadable.com.au/ /episode/index/show/contentsells/id/35165605

254 - NEW & UPDATED! How to Craft an Offer that Sells 01/23/2025

254 - NEW & UPDATED! How to Craft an Offer that Sells NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer). Plus get your hands on our BRAND NEW Download The Ultimate High-Converting Offer Blueprint For Women Business Owners which includes a step-by-step Worksheet for YOU to create your own High-Converting Offer! Go here to your FREE Download Now! Listen to This Episode to Hear More About: -> Why crafting a high-converting offer is more critical than ever…right now! -> The biggest mistake most women in business make when it comes to making offers. -> The 7 essential elements every high-converting offer must have to succeed. -> Real-life examples of offers that sell, from solar services to skincare to music teacher memberships. -> The difference between a great product and a great offer—and why it’s critical to know both. -> How to use the FREE The Ultimate High-Converting Offer Blueprint For Women Business Owners to craft your own high-converting offer. -> Pricing strategies: How a single shift increased one entrepreneur’s quote by 500% — and she still landed the deal! -> How to uncover “invisible value” in your offer to make it irresistible. -> The hidden costs of undercharging — and why it could be hurting your credibility. -> The role of naming and branding in making your offer stand out in a crowded market. -> Risk reversal strategies that make saying “yes” a no-brainer for your ideal clients. -> The secret power of bonuses—how to add irresistible value without increasing your workload. -> How to use the art of scarcity to create urgency that drives action (without feeling pushy). -> Why Suzi has declared this “The Year of the Offer” – and how to join the movement. -> Why women business owners struggle with pricing and how to break free from undervaluing yourself. -> The surprisingly easy (and effective!) way to overcome the fear of sounding “salesy” with your high-converting offer. -> The one simple tip that can make custom quotes easier to ping-stone” offers. -> Plus, so much more! Also Mentioned in This Episode: Free High-Converting Offer Download - Download Your Free Ultimate High-Converting Offer Blueprint. Learn how to craft a high-converting offer with our 7-step framework. Apply For Mastermind - Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Join the HerBusiness Network - Find out what this is Australia’s leading network for women business owners. Episode 82: 3 Profitable Pricing Strategies for Small Business Owners https://herbusiness.com/podcast/82-3-profitable-pricing-strategies-for-small-business-owners/ Episode 22: How to Use Guarantees and Risk Reversal in Your Content to Get More Sales https://herbusiness.com/podcast/use-guarantees-risk-reversal-content-get-sales/ Episode 37: What’s in a Name? How to Name Things Loretta Brandolini - Reluminate Beauty https://reluminatebeauty.com.au/ Ange Sinclair - Digestive Detectivehttps://www.instagram.com/digestive_detective/ Tasha Jennings - Conceive Baby https://tashajennings.com.au/ Chantel Gilbert - Bluegum Electrical Services Gillian Erskine - Forte School of Music https://fortemusic.com.au Tracey McLachlan - Davis Ogilvy Juliet Robinson - Big Goals https://biggoals.com.au Zoe - /episode/index/show/contentsells/id/34979995

253 – Best Books for Content Marketers – 2025 Edition 01/13/2025

253 – Best Books for Content Marketers – 2025 Edition It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! ! Listen to this Episode to Hear More About: -> How to get your hands on the hugely popular Content Sells Recommended Reading List. -> The book Michelle has re-read on a regular basis for the last 20 years… and why you need to read it too! -> Which book Suzi loved so much she bought HUNDREDS of copies for HerBusiness Network members. -> See which book written by a Grammy-winning record producer was Michelle’s favourite book of the year! -> Find out which book will help you pivot your skills so you can thrive at every stage of your career and why embracing this shift is critical for long-term success as a content marketer. -> Planning on writing a book this year? We’ve got the perfect recommendation for you! -> Get the inside story on the book that reveals why your second act could be even more powerful than your first and how to align your content marketing to reflect this growth. -> Discover the counterintuitive secret to staying fulfilled and productive when you’re feeling stuck or burnt out. -> Learn how to reframe your priorities to achieve greater clarity and impact in both your content and your life. -> Plus, so much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: HerBusiness Network: Amazing Bookstore in Portugal that Suzi mentioned (named the most beautiful bookstore in the world): The Content Sells Podcast Reading List (all the books featured in this episode are listed there along with DOZENS of highly recommended business and personal development books that are perfect for content marketers!). /episode/index/show/contentsells/id/34838655

252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2 12/30/2024

252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2 Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show. In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time! And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone. Definitely tune into Part 1 of this episode, where we share a detailed step-by-step explanation of the Winning Proposal Framework - exactly how to structure your proposals for success! Listen to This Episode to Hear More About: -> The #1 mistake most businesses make with proposals—and how to fix it instantly. -> Why your proposal’s visual design can make or break the deal (and how to master it). -> How one catering business used visual storytelling to win high-value contracts and sell for millions! -> Simple layout tricks that make your proposals easier to read and more persuasive. -> Discover how using a photo of YOU (instead of stock images) could transform your proposals. -> The art of "visual storytelling" in proposals—captivating your client, one step at a time. -> How to set the perfect tone for trust and connection in your proposals. -> The power of assumptive language: What to say to guide your client to a "yes" effortlessly. -> Why "walking your client through" a proposal live is the ultimate game-changer. -> The critical reason you should NEVER email your proposal before presenting it. -> What to do when clients go straight to the pricing section—and how to regain control. -> Boost buy-in during your proposal meeting with these strategic, open-ended questions. -> How to handle price objections while protecting your value. -> Why a summary checklist can be the subtle nudge your client needs to move forward. -> FAQ sections: The hidden tool that addresses doubts before they arise. -> One-click approval: How to remove every barrier between your client and a "yes." -> How follow-up timing can make or break a deal—and how to perfect it. -> Haven’t heard Part 1 yet? Hit pause and listen to Episode 251 to unlock the full winning proposal strategy. -> FREE DOWNLOAD: The Winning Proposal Framework—get all the details from Part 1 and Part 2! -> And much more… Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: her-business.lpages.co/herbusiness-mastermind-eoi HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Get Your FREE Winning Proposal 5-Part Structure Download Here: https://her-business.lpages.co/serve-leadbox/MPHMhe86qHbCiwb65vN6iJ/ Episode 251 - Winning Proposals - How to Get More Clients to Say Yes More Often Part 1: https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-1/ Donna Cross - Culturally Directed Care Solutions: https://cdcs.com.au/who-we-are/ Episode 241 - The Power of Plain Language with Susan Bell: https://herbusiness.com/podcast/the-power-of-plain-language-with-susan-bell/ /episode/index/show/contentsells/id/34470535

251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1 12/16/2024

251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1 If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode. Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that. That’s why, in this episode, your hosts, Suzi Dafnis & Michelle Falzon, are sharing their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time! And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone. PLUS BONUS DOWNLOAD – The Winning Proposal Checklist Free Resource Alert! Download the Winning Proposal Checklist you can use to make your proposals more engaging and effective (and to earn you more sales)! Get Your Free Bonus Winning Proposal Checklist: https://herbusiness.com/podcast/the-winning-proposal-5-part-structure/ PLUS stay tuned for Part 2, where we dive into the visual elements, language, and live presentation techniques that make a Winning Proposal stand out! Listen to This Episode to Hear More About: -> The game-changing advice our Mastermind clients are using to win bigger projects—straight from real-world feedback. -> The secret mindset shift that transforms your proposal from “just a document” into a powerful connection and sales conversion tool. -> How to know if you are losing clients by presenting your price too soon (find out exactly when and how to introduce pricing in your next proposal). -> Why most proposals fall flat—and the ONE change you can make to avoid a “No” response. -> The 5-part structure that turns your proposal into a compelling, client-centred communication that closes the sale. -> The power of a well-crafted “Introduction and Recap” — a simple but often overlooked step to hook your client from the first page. -> Transitioning from sales conversations to proposals: how to keep the momentum going and close the deal. -> Why your proposal might be overloaded with details and how you can simplify and clarify using the Essentials, Extras, and Boundaries framework. Why you need a “Solution Overview” section to paint a vivid picture of success—without overwhelming your client. -> The most common mistake Suzi & Michelle see in proposals that causes your clients to lose interest fast. -> Client-first, not price-first! Why it matters to showcase value before introducing the financial investment. -> How to frame your pricing so it feels natural instead of transactional. -> Proposals as relationship-builders: how to make yours feel like a friendly conversation instead of a dry contract. -> Curious about ROI? See how calculating the client’s return on investment can boost proposal success. -> Adding social proof for a win: the power of case studies and testimonials in boosting client confidence. -> Want more “Yeses?” Discover why and how to present your proposal live rather than just “emailing it over.” -> Is your proposal visually engaging? Tune in for the elements that make or break proposal design. -> And much more… Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: https://her-business.lpages.co/herbusiness-mastermind-eoi/ HerBusiness Network: href="https://shrtlnk.co/ELSaH Get Your FREE Winning Proposal 5-Part Structure Download Here: https://her-business.lpages.co/serve-leadbox/MPHMhe86qHbCiwb65vN6iJ/ Episode 246 - 5 Metrics to Track Your Sales Funnel Success: https://herbusiness.com/podcast/5-numbers-to-track-for-sales-funnel-success/ Shandra Moran - The Transit Lounge: https://thetransitlounge.com/ Chantel Gilbert - Bluegum Electrical: https://www.bluegumelectricalsolutions.com.au/ /episode/index/show/contentsells/id/33980272

250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales) 12/02/2024

250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales) In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING. Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer. You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and build trust in your market. Listen to This Episode to Hear More About: -> How you can drive loyalty, sales, and referrals for free. -> The secret to giving prospects a “taste” of your expertise that builds community and increases conversions. -> Why building community makes people buy sooner. -> The simple and fast strategy that can shorten the path to conversion by attracting more of your ideal clients into your world. -> The power of consistency: Why your audience craves routine and how it builds lasting trust. -> Secrets to Q&A success—how you can craft engaging sessions that keep your audience coming back for more. -> How you can use the “Ask Me Anything” magic to showcase your expertise and build trust. -> The surprisingly easy way to engage your audience and guide your next offer (this has been a game-changer for Suzi & Michelle). -> How to run a high-impact online group without letting it become a “ghost town.” -> How you can turn followers into contributors (and why this is a massive leverage point for your marketing). -> Harness the power of hashtags to showcase your community in action—An effortless method to boost social proof. -> Why mini-events are a powerful tool for building connections and conversions (and the specific type of event we recommend). -> How to seed your community-driven marketing content so that it effortlessly and naturally leads to your paid offers. -> Avoid the “hard sell” with these 5 ideas that naturally lead prospects to your paid services. -> Transform prospects into loyal advocates—How your community can drive more word-of-mouth than any ad campaign. -> Tips to create buzz before you go live—Avoid “crickets” and build excitement for your community events. -> And much more… Also Mentioned in This Episode: -> https://her-business.lpages.co/herbusiness-mastermind-eoi/ -> -> https://herbusiness.com/podcast/31-use-surveys-discover-what-customers-want-how-give-them-ryan-levesque/ -> https://herbusiness.com/podcast/57-how-to-use-seeding-to-move-people-forward-with-your-content/ -> https://herbusiness.com/podcast/77-secrets-to-creating-engaged-online-communities-with-susan-garrett/ -> https://herbusiness.com/podcast/84-facebook-group-engagement-with-kate-toon/ -> https://herbusiness.com/podcast/109-how-to-create-your-first-online-challenge/ -> https://herbusiness.com/podcast/112-how-to-create-your-first-online-challenge-part-2/ -> https://herbusiness.com/podcast/get-people-to-your-paid-offer/ -> https://herbusiness.com/podcast/facebook-groups-the-essential-systems-and-processes-for-success/ -> https://herbusiness.com/podcast/5-numbers-to-track-for-sales-funnel-success/ -> https://www.herempirebuilder.com/ -> https://www.yourstrataproperty.com.au/ -> https://styleliberation.com.au/ -> https://dogsthat.com/ -> https://reluminatebeauty.com.au/pages/about-us /episode/index/show/contentsells/id/33975832

249 - The Smart Way to Plan Out Your Social Media 11/18/2024

249 - The Smart Way to Plan Out Your Social Media Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up! That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-) Listen to This Episode to Hear More About: -> The biggest mistake small businesses make with social media (and how to avoid it). -> Why winging your social posts is a recipe for overwhelm—and what you can do to fix it! -> The simple planning hack that will have you hitting the ground running in January -> The secret to saving HOURS on social media every month. -> Why knowing the “Big Rocks” in your marketing plan is key to a successful social media calendar. -> Why every post should have a conversion purpose (and how to make it happen!). -> How planning your social media in phases can drive more sales and boost engagement. -> The overlooked opportunity cost of random posting - you will be amazed by how much it’s costing your business. -> Why social media can be a waste of time for some businesses, who aren’t taking one crucial step in their planning process. -> The EASY way to map out your year’s social media posts (without tearing your hair out). -> Why batching is NOT productive (unless you’ve done this first). -> From “tease” to “launch”—how to time your social media posts to build anticipation for your offers. -> The #1 way to make sure every social post supports your broader marketing strategy. -> The key to creating campaigns that resonate all year long (and boost your conversions). -> And much more… Also Mentioned in This Episode: -> https://her-business.lpages.co/herbusiness-mastermind-eoi/ -> https://herbusinessnetwork.com -> https://herbusiness.com/podcast/15-create-great-content-without-burning/ -> http://herbusiness-downloads.s3.amazonaws.com/content-sells/ep78-marketing-success-plan.pdf -> https://www.google.com/url?q=https://herbusiness.com/podcast/stacking-momentum-with-your-annual-marketing-plan/ -> https://herbusiness.com/podcast/plan-your-next-launch-like-a-pro/ -> https://herbusiness.com/podcast/why-you-need-to-plan-next-year-now/ -> https://www.bluegumelectricalsolutions.com.au/ -> https://reluminatebeauty.com.au/pages/about-us /episode/index/show/contentsells/id/33975267

248 - Why You Need to Plan Next Year NOW! 11/04/2024

248 - Why You Need to Plan Next Year NOW! As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s why… You don’t want to be planning the year in January. You’re already behind. That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning structure and framework they use in their Mastermind and businesses for planning the upcoming year in the November of the year before. When you can start deep-dive planning in November, by the time January arrives your business is set up for success. Listen to this episode to hear more about: -> The ONE shift in your annual planning that could skyrocket your results next year… and why NOW is the time to start. -> Why November is the sweet spot for planning the year ahead—and how waiting until January could leave you missing out on critical growth. -> The “Big Kahuna” strategy that can radically change your business in just one year. -> The “mental marinade” effect: How giving yourself thinking time unlocks breakthroughs and avoids strategic missteps. -> How to use 11 months of hindsight to create a crystal-clear, data-driven plan for the year ahead. -> How to create space for game-changing ideas to emerge naturally. -> The unexpected side benefit of planning ahead that enables you to “ride the coat-tails” of major events and holidays. -> The 90-day recalibration trick: How checking in on your progress every quarter can keep your year on track. -> How a simple planning tweak helped one entrepreneur cut her launches and make more money—and how you can apply the same strategy. -> How one tweak in your planning can prevent burnout and still keep you moving forward. -> The “early bird” method: How getting ahead with your planning sets you up for success. -> And much more… Also Mentioned in This Episode: -> -> -> -> -> -> -> /episode/index/show/contentsells/id/33453237

247 - Plan Your Next Launch Like a Pro 10/21/2024

247 - Plan Your Next Launch Like a Pro Launching is one of the most powerful things you can do in your business. Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to launching, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, walk you through a step-by-step roadmap for the planning part of a successful launch. What are the ground rules and “must do’s” BEFORE you launch? Listen to this episode to hear more about: -> The hidden power behind a well-executed launch and how it can make or break your business success. -> Why planning your launch is more than just picking a date—it’s about creating a momentum-building strategy. -> How an unplanned launch could lead to overwhelm, wasted effort, and missed opportunities. -> The secret to turning a launch into a buzzworthy, revenue-driving event your audience can’t resist. -> Discover the 5 phases of a successful launch that can transform your results—hint: it’s not just about the “open cart”! -> Why a clear launch goal is the foundation for everything, from your offer to your marketing tactics. -> How to craft an irresistible launch offer that aligns perfectly with your goals and audience. -> The surprising role of audience warm-up in creating a successful launch. -> How to leverage your email list, no matter the size, to maximize your launch revenue. -> Is it better to offer a high-ticket or low-ticket offer when launching? -> How long should your open cart period REALLY be? Learn the ideal timing to keep excitement and urgency high. -> Why planning your post-launch activities is just as important as the launch itself. -> What successful launches have in common—a tried-and-tested strategy used by top business leaders. -> The often-overlooked pre-launch strategy that makes a massive difference in driving conversions. -> Why urgency and scarcity are your best friends when it comes to making sales during a launch. -> How to map out your launch dates to create a seamless flow between phases and avoid last-minute chaos. -> The insider’s guide to building an effective launch team—even if you’re a solopreneur. -> Budgeting for your launch: What costs to plan for, and why it’s more than just ads. -> The one debrief question that could reveal the goldmine in your launch—are you asking it? -> Why the best launches never go to plan—but how a solid roadmap can save you from disaster. -> And much more… Also Mentioned in This Episode: -> -> -> -> -> -> -> -> -> -> /episode/index/show/contentsells/id/33451977

246- 5 Numbers to Track For Sales Funnel Success 10/07/2024

245 - 4 Must-Have Marketing Systems 09/23/2024

244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan 09/09/2024

244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with. While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types. PLUS checkout Melinda’s SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book. VISIT: Listen to This Episode to Hear More About: -> Why you need to shift from an “Amateur” to “Professional” mindset in your business. -> The 8 Pillars of Professionalism that help you grow a more successful and robust business. -> Why we’re getting what it means to have a “work ethic” wrong (and how that’s burning us out!). -> How to come up with your Unique Value Proposition – what makes you uniquely and unapologetically you! -> Why you may be taking the services you offer for granted and why that’s diminishing the value you are getting paid. -> How to deliver “exquisite client support” (and why this matters now more than ever!). -> How to set professional pricing and why this doesn’t have to be daunting. -> The difference between being burdened by your business and liberated by your business. -> Rememberable and Repeatable and Writedownable… the 3 things your unique value proposition needs to be. -> How jargon is killing your ability to attract high value clients. -> The business success roadmap Melinda has shared with over 100,000 business owners -> How to apply the power of leverage to: time, wisdom, expertise, content and impact. -> How to get off the “feast or famine” rollercoaster when it comes to business growth. -> How to get clients unstuck using a simple idea Melinda learned from a world champion dog trainer. -> How Melinda is making money “fun”! -> What if money was a lover? The groundbreaking question Melinda asks to change our relationship with money. -> How to shake off the employee mindset that may be holding you back from your business going beyond being a “hobby”. -> Why “charge what you’re worth” has nothing to do with pricing and is one of the most damaging pieces of advice in the business world. -> “Aligned Pricing” - how to align your pricing with the results you’re delivering so you can better communicate value. -> The “reverse” thinking that will help you price and package your products in a profitable and aligned way. -> How to “Protect your sparkle” and the role of self care in business (Melinda shares a “mic drop” piece of advice around self care that will blow your mind!) -> How to have a big business while protecting your self care (even during busy launches). -> And much more… Also Mentioned in This Episode: -> -> -> -> -> -> -> /episode/index/show/contentsells/id/32445537

243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer 08/26/2024

243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche. That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property. We’ve LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more. So, we invited her onto the show to share her secrets! Listen to This Episode to Hear More About: -> How Amanda is reaching literally millions of people for FREE via mainstream media -> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press. -> The necessity of having a story to share once a month. -> How to know what stories journalists will find interesting (and which ones will get ignored). -> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them! -> How to be resilient and stay in for “the long game.” -> The side benefits of PR that aren’t getting a flood of leads (these can actually sometimes be even more powerful). -> Why realising journalists don’t have imagination can be a game changer when it comes to being SEEN by the media. -> How to avoid the “curse of knowledge” when pitching stories. -> How to be intentional about the media you want to be in (big tip - consume the media you want to be on). -> How to come up with powerful hooks and angles that will get journalists featuring you. -> The one most important thing to include in your FIRST media pitch to a journalist. -> 3 “universal” types of PR worthy stories you likely have in YOUR business right now. -> The site that publishes daily FREE Pr opportunities. -> The “cardinal sin” when building a relationship with a journalist (and how to avoid it). -> How to use your “PR mentions” after your appearance for long term benefit. -> And much more… Also Mentioned in This Episode: -> -> -> -> -> /episode/index/show/contentsells/id/32445302

242 – How to Find Your Core Message & Purpose with Erin Weed 08/12/2024

241 – The Power of “Plain Language” With Susan Bell 07/29/2024

241 – The Power of “Plain Language” With Susan Bell Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward. Listen to This Episode to Hear More About: -> Why Plain Language is a lot more than using simpler language in our writing -> The 4 elements of Plain Language. -> How to make sure your reader can get & find the information they need, when they need it. -> The keys to being more understandable! -> How to communicate so people can actually USE the information you are sharing. -> Why getting your users to understand begins with YOU understanding your users! -> The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content. -> The “Plain language edit” – how to create plain language content. -> What you can learn when reading your own content – the “breath” test that shows you where you may be losing your readers. -> Where and how to treat your most important information. -> The vital piece of information you must always put at the top of any page or website. -> The precious value of white space! -> The “word count” hack that lets you know you’ve stepped over plain language barrier and you’re probably being too complex! -> How to use headings as a way to make it easier for people to navigate your content. -> How to use “big business” user testing ideas in small business to create more effective communication your market loves (and understands!) -> The RIGHT way to use jargon (what you must do every time you use jargon) -> And much more… Also Mentioned in This Episode: -> -> -> -> -> /episode/index/show/contentsells/id/32333267

240 - 8 Website Mistakes That Cost You Sales 07/15/2024

239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah 07/01/2024

239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!). Listen to This Episode to Hear More About: -> Why being afraid to promote/sell to your email list is stifling your growth potential -> How to know how often to send emails to your list. -> Kathy’s top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results). -> How to avoid getting stuck in the “features trap” and focus more on the benefits you’re offering in your emails. -> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action should I put in my emails?!” -> Why a small, sweet list is more profitable than a big rambly list and how to CLEAN your list of the inactive people dragging down your deliverability. -> How to optimise your subject line to get more of your emails opened. -> How to segment your email list. -> How to avoid alienating your subscribers. -> How to use AI to help you be more benefit-focused by feeding in your product features. -> How to avoid the spam folder! -> The metrics that will let you know whether you are succeeding or failing with your email marketing. -> The power of short sentences. -> What you need to have done BEFORE and AFTER you add your CTA in your email. -> How to use your own Spam folder to avoid being caught by other people’s spam filters. -> How to use the 80/20 rule for deciding how often to send promo emails. -> The possibly-contentious automation to add to your emails after 100 days of subscriber inactivity. -> And much more… Also Mentioned in This Episode: -> -> -> -> -> -> -> -> -> /episode/index/show/contentsells/id/31932547

238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing 06/17/2024

237 - How & When to Hire a Copywriter with Belinda Weaver 06/03/2024

237 - How & When to Hire a Copywriter with Belinda Weaver Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywriter. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters. Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter. Get Belinda’s FREE GIFT for Content Sells Listeners HERE: This course is for you if you’re “Copy Curious” and would like to get a feel for the craft of copywriting. It includes Belinda’s 3 best tips for shifting gears from writing on instinct to writing copy that really hits the mark with readers and customers. Listen to This Episode to Hear More About: -> The signs that you need to hire a copywriter -> How much to pay for a copywriter -> Where and how to find a copywriter that’s right for you (there are many different types of copy and you want the right writer for each job!) -> The 3 main types of copywriters and why you don’t want to get these mixed up! -> When to chose the all-rounder copywriter vs specialist copywriter -> The shift in the copywriter’s role given the rise of AI -> Why listening is one of the most important traits of your copywriter -> How to create an awesome brief for your copywriter -> How to support your copywriter understand your brand voice -> The ideal first project for your next copywriter hire -> Why you may need to reframe your thinking about how much you pay your copywriter -> And much more… Also Mentioned in This Episode: -> -> -> -> -> /episode/index/show/contentsells/id/31200172

236 - How To Make a Quiz That Generates Leads & Gets Sales For You 05/20/2024

235 - The Content Marketing Tools We're Loving in 2024 05/06/2024

234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes 04/22/2024

233 – How Your Business Model Impacts Your Marketing and the Money You Make 04/08/2024

232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom 03/25/2024

232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to making money from podcasts. Listen to This Episode to Hear More About: -> How Omar and Nicole’s first podcast failed… but gave them an invaluable lesson that was a key to their success. -> How focusing on his own unique strengths vs trying to “do what everyone else was doing” paved the way for millions of podcast downloads a month. -> The FIRST question you need to ask yourself about your podcast before you monetise. -> 7 ways to make money from your podcast (and Omar’s favourite!). -> The “big gamble” Omar and Nicole took on their podcast… and how it paid off. -> Why Omar waited until they had 10,000 a day before accepting paid ad sponsorship. -> How Omar sells his course and other products from his podcast. -> The clever way to combine your email, social and podcast audiences to get even more sponsorship dollars. -> Why you don’t need a large audience to successfully monetise your podcast. -> Why Dynamic Inserted Ads was a game changer and other ways sponsorship has changed in the last few years. -> Placement matters – the one place Omar says you should NOT put an ad on your podcast and where he suggests you place it instead. -> The sponsorship opportunities Omar says no to (and why). -> Ways to grow your email list from your podcast and the “mic drop” piece of advice Omar shares about how to choose a lead magnet that your audience will flock to sign up for from your podcast. -> Plus so much more! Also Mentioned in This Episode: -> -> -> -> -> -> /episode/index/show/contentsells/id/30424073

231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick 03/11/2024

231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to hear more about: -> Authentication practices you need to have in place by April 2024 (or put your email deliverability at risk). -> What the heck acronyms like SPF, DNS, DKIM and DMARC mean (and exactly what you need to do to be compliant). -> Why the changes are not as scary as they first sound and how they are actually good for you and for email marketing in general. -> How you can take back control of your email deliverability. -> The “non-verbal” message your email recipients could be sending that’s hurting your email deliverability (and what you need to do about it). -> List “hygiene” practices and the ideal time to remove inactive subscribers from your email list. -> The email re-engagement strategy this is SO SMART we wonder why we didn’t think of it before! -> Cheryl’s top 3 strategies for re-engaging subscribers. -> The big mistakes business owners make when it comes to navigating the big changes coming. -> How to know if the changes apply to you (hint: they do!). -> The free Google tool that gives you instant insight into how Google is rating your email reputation right now (and why knowing this is more important than ever!). -> What to do to avoid getting stuck in SPAM filters. -> Plus so much more! Also Mentioned in This Episode: -> -> -> -> -> -> -> /episode/index/show/contentsells/id/30328653

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