Novo Nordisk → Susanne Stormer: A Corporation With Sustainability in its DNA
Corporate Sustainability with Philip Beere
Release Date: 05/12/2018
‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims
Corporate Sustainability with Philip Beere
A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed: The Sustainable Business Handbook (TSBH) Co-authored with two colleagues: Mark Lee and Chris Coulter TSBH is a step by step guide — 13 chapters of key elements to sustainability as a business TSBH how-to manual — Previous book "All In" was tracking the evolution of biz over 20 years Embedding sustainability in the core of the business — one chapter dedicated to communications The power of storytelling — it can only come after identifying a strategy — Board...
info_outline
IKEA → Alex Castro Pérez: Creating a Clean Energy Movement
Corporate Sustainability with Philip Beere
Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships. Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors. In this episode the...
info_outline
Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)
Corporate Sustainability with Philip Beere
John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988). In this episode, the following topics are discussed: 2019 is the 25th anniversary of the TBL People — Planet — Profit Accounting vs Purpose System change — not the accounting Double entry bookkeeping 6000 companies are engaging in sustainability reporting Branding and advertising —...
info_outline
U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?
Corporate Sustainability with Philip Beere
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the...
info_outline
The Body Shop → Christopher Davis: Employee Activism and Company Culture
Corporate Sustainability with Philip Beere
Christopher Davis International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong communication skills and experienced corporate communications leader and media spokesperson. Strong track as both a Board Member and Chair of NGO and Corporate Foundations Responsible for leading the International CSR Team; and developing the...
info_outline
Salesforce → Henk Campher: Sustainability Indexes vs. Company Purpose
Corporate Sustainability with Philip Beere
Henk Campher Challenge conventional thinking – with 20 years of global experience, Henk is known as a disruptive and creative expert in the communications, brand, social impact and sustainability space. He’s had the pleasure of working on some of the coolest award-winning corporate campaigns and developing strategic solutions with companies such Starbucks, Levi’s, Best Buy, Timberland, Tiffany’s, REI, Abbott Labs, Samsung, Kellogg's, The North Face, SC Johnson, J&J, Unilever and Nestlé. He has been bridging the world of nerds (social impact, purpose & sustainability...
info_outline
‘Balancing Green’ → Yossi Sheffi (Author): When to Embrace Sustainability in a Business (and When Not To)
Corporate Sustainability with Philip Beere
Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of dozens of scientific publications and three books. Outside the university, Professor Sheffi is an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events. He obtained his B.Sc....
info_outline
‘Climate of Hope’ → Carl Pope (Author): The Arrival of the Clean Energy Revolution
Corporate Sustainability with Philip Beere
A veteran leader in the environmental movement, Carl Pope is the former Executive Director and Chairman of the Sierra Club. He's now the principal adviser at Inside Straight Strategies, looking for the underlying economics that link sustainability and economic development. He serves as a Senior Climate Adviser to former NYC Mayor Michael Bloomberg. He was a founder of the Blue-Green Alliance and America Votes. He has served on the Boards of Ceres, the California League of Conservation Voters, As You Sow, the National Clean Air Coalition, and California Common Cause. He is currently a member of...
info_outline
CBRE → Dave Pogue: Largest Manager of Commercial Buildings in the World
Corporate Sustainability with Philip Beere
As Senior Vice President Global Client Care, Dave Pogue is leading the development of socially responsible, market driven solutions to align corporate responsibility principals into CBRE business practices through a strategy called Shared Advantage. In his prior role as Global Director of Corporate Responsibility, Dave oversaw CBRE’s development, implementation and reporting for all aspects of corporate social responsibility, including environmental stewardship, community engagement and corporate giving. His leadership has produced an award-winning sustainability platform leveraging...
info_outline
'Small Actions, Big Difference' → CB Bhattacharya: A Three-Phase Formula for the Path to Corporate Sustainability
Corporate Sustainability with Philip Beere
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the following topics are discussed: University of Pittsburg’s...
info_outlineSusanne Stormer is a foremost global authority in corporate sustainability and serves as VP, Corporate Sustainability and Chief Sustainability Officer for the Danish pharmaceutical company Novo Nordisk, a globally recognized sustainability leader. Susanne sets strategic direction for the Novo Nordisk as a sustainability leader and pioneer in demonstrating long-term business value of incorporating economic, social and environmental perspectives into its market proposition. She and her team manage sustainability-driven programs, the company's Annual Report, engagements with ESG investors and stakeholders in the professional sustainability community, and communicate the value of the company's Triple Bottom Line business principle.
In this episode, topics discussed include the following:
- Sustainability in the DNA of a company
- Born with a social purpose in 1923: Novo Nordisk helps people with diabetes live better lives
- Scandinavia has a heritage of respecting the environment; and lessening environmental footprint
- What should we call a corporate environmental/social commitment ?
- A discussion about the Triple Botton Line
- Financial responsibility is tied to social responsibly
- Circular economy and environmental responsibility
- Relevant - Responsible - Resilient → the three keys to being a sustainable business
- Employee engagement as related to Millennials → people would like to work for a company that has a clear purpose and values-driven
- Sustainable engagement
- If you have a highly engaged workforce, there is lower absenteeism, fewer sick days, and higher productivity
- Patients are at the center of all decisions; one example is injectable devices
- Innovation inspired by patient engagement
- Customer loyalty → hospitals, Ministries of Health: companies look at the company behind the product
- Training the sales staff to tell the company story and share the companies mission, ‘story’ and values. When a bigger context is given, there is a higher rate of sales calls and in-person engagement
- Market value is higher than the value of what can be accounted for with tangible assets
- Intangibles are created through an engaged workforce, quality of management, strong purpose, anticipating business constraints or ability to be flexible as a company
- The personality traits of a CSO
- The importance of a supportive CEO
- The details of building a strong sustainabilty team and leaders within a company
- Embedding TBL values within the organization through storytelling
- Tips for great integrative reporting
- Sustainability tracking and roadmaps to corporate sustainabilty; the UN Sustainable Development Goals
- The Future-Fit business benchmark → what is needed at a minimum to do no harm to the environment and society - and tied to accounting
- Crafting stories that appeal to stakeholders
- Mistakes in messaging sustainability
- Great stories help earn the trust and confidence of stakeholders who sometimes become ambassadors and defenders of the brand, for example, in cases of crisis
- Making a business stable and resilient during disruption
- Key questions, what might disrupt our business in the next 5 - 10 years?
- The importance of feasibility in achieving sustainability goals
NOTES and LINKS
International Integrative Reporting framework
John Elkington - triple bottom line
Cannibals with Forks: The Triple Bottom Line of 21st Century Business
ABOUT PHILIP BEERE
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Connect with Philip at www.philipjames.co