Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)
Corporate Sustainability with Philip Beere
Release Date: 06/07/2022
‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims
Corporate Sustainability with Philip Beere
A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed: The Sustainable Business Handbook (TSBH) Co-authored with two colleagues: Mark Lee and Chris Coulter TSBH is a step by step guide — 13 chapters of key elements to sustainability as a business TSBH how-to manual — Previous book "All In" was tracking the evolution of biz over 20 years Embedding sustainability in the core of the business — one chapter dedicated to communications The power of storytelling — it can only come after identifying a strategy — Board...
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IKEA → Alex Castro Pérez: Creating a Clean Energy Movement
Corporate Sustainability with Philip Beere
Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships. Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors. In this episode the...
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Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)
Corporate Sustainability with Philip Beere
John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988). In this episode, the following topics are discussed: 2019 is the 25th anniversary of the TBL People — Planet — Profit Accounting vs Purpose System change — not the accounting Double entry bookkeeping 6000 companies are engaging in sustainability reporting Branding and advertising —...
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U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?
Corporate Sustainability with Philip Beere
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the...
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The Body Shop → Christopher Davis: Employee Activism and Company Culture
Corporate Sustainability with Philip Beere
Christopher Davis International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong communication skills and experienced corporate communications leader and media spokesperson. Strong track as both a Board Member and Chair of NGO and Corporate Foundations Responsible for leading the International CSR Team; and developing the...
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Salesforce → Henk Campher: Sustainability Indexes vs. Company Purpose
Corporate Sustainability with Philip Beere
Henk Campher Challenge conventional thinking – with 20 years of global experience, Henk is known as a disruptive and creative expert in the communications, brand, social impact and sustainability space. He’s had the pleasure of working on some of the coolest award-winning corporate campaigns and developing strategic solutions with companies such Starbucks, Levi’s, Best Buy, Timberland, Tiffany’s, REI, Abbott Labs, Samsung, Kellogg's, The North Face, SC Johnson, J&J, Unilever and Nestlé. He has been bridging the world of nerds (social impact, purpose & sustainability...
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‘Balancing Green’ → Yossi Sheffi (Author): When to Embrace Sustainability in a Business (and When Not To)
Corporate Sustainability with Philip Beere
Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of dozens of scientific publications and three books. Outside the university, Professor Sheffi is an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events. He obtained his B.Sc....
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‘Climate of Hope’ → Carl Pope (Author): The Arrival of the Clean Energy Revolution
Corporate Sustainability with Philip Beere
A veteran leader in the environmental movement, Carl Pope is the former Executive Director and Chairman of the Sierra Club. He's now the principal adviser at Inside Straight Strategies, looking for the underlying economics that link sustainability and economic development. He serves as a Senior Climate Adviser to former NYC Mayor Michael Bloomberg. He was a founder of the Blue-Green Alliance and America Votes. He has served on the Boards of Ceres, the California League of Conservation Voters, As You Sow, the National Clean Air Coalition, and California Common Cause. He is currently a member of...
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CBRE → Dave Pogue: Largest Manager of Commercial Buildings in the World
Corporate Sustainability with Philip Beere
As Senior Vice President Global Client Care, Dave Pogue is leading the development of socially responsible, market driven solutions to align corporate responsibility principals into CBRE business practices through a strategy called Shared Advantage. In his prior role as Global Director of Corporate Responsibility, Dave oversaw CBRE’s development, implementation and reporting for all aspects of corporate social responsibility, including environmental stewardship, community engagement and corporate giving. His leadership has produced an award-winning sustainability platform leveraging...
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'Small Actions, Big Difference' → CB Bhattacharya: A Three-Phase Formula for the Path to Corporate Sustainability
Corporate Sustainability with Philip Beere
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the following topics are discussed: University of Pittsburg’s...
info_outlineIn this episode, the following topics are discussed:
- 2019 is the 25th anniversary of the TBL
- People — Planet — Profit
- Accounting vs Purpose
- System change — not the accounting
- Double entry bookkeeping
- 6000 companies are engaging in sustainability reporting
- Branding and advertising — misleading with green
- HBR says this is first time any management concept has been recalled
- Social entrepreneurs
- TBL is not intended to be a mechanism to support tradeoffs
- Improve on two dimensions, and holding the third constant
- Tomorrow’s capitalism inquiry — Aviva Investors
- Crowdsourcing the revamp — using technology to communicate more widely
- How does shared value link to the TBL
- Competing language is a glorious alibi to do nothing at all
- What lies on the horizon for the revamp?We need framework and tools that drives business in ways that we have not seen yet
- Look at leadership companies, like Unilever, and explore what
- TBL thinking has delivered in their businesses. (Revamp 1)
- CEO must be on board
- The evolution of B2B platforms — Paul Polman — look at B2B platforms and look at what is working and what is not — do we need multiple platforms? (Revamp 2)
- The role of government and policy makers
- Financial markets through the lenses of the CFO and the tie to sustainabilty (Revamp 3)
- Larry Fink at BlackRock, “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”
- Avoiding the label of environmentalist
- John as an agitator —
- ‘Playfulness’ as an indicator of flexibility and embracing change?
OECD: 80 -90% of companies know a sustainability commitment is necessary - Corporate culture —
- The term greenwashing — safety and health diversity are easy to claim, but a CEO saying it is different than real results— someone at Board level must be directly responsible for performance
- Climate change, human rights, communicating TBL to Wall Street → learning journeys
- The sort of company that does TBL reporting and brand activism
- Comparing 1970’s corporate leadership to today
- SDGs
- The word ’sustainability’ and it being perceived as something bad
- A pending financial crash
- Dirty industries proclaiming sustainability — and the need to call out ranking without looking at what goes on behind the scenes
- The need to disrupt the ranking industry
- Provoking or calling out bad corporate behavior
- Incremental change is boring — disruption or civilizational change is more fascinating and engaging
- When words or phrases first appear they are like membranes — new concepts that engage — the more a term is used it becomes less engaging
- The forecast that the SDGs will equal 12T in opportunity — dissecting the number — skepticism and forecasts
- We have moved from looking at sustainability as an impediment and viewing it as an opportunity and instrument for transformation
- Big brands that disappear
- Paradigm shifts
John Elkington is the executive chairman of Volans, co-founder of SustainAbility, blogs at Johnelkington.com, tweets at @volansjohn.
NOTES
John's websites
Other websites
Business and Sustainability Development Commission — market potential of SDGs
Sample of John's books
The Green Capitalists by John Elkington and Tom Burke
The Green Consumer Guide by John Elkington and Julia Hailes
Cannibals With Forks: The Triple Bottom Line of 21st Century Business
Other books
Thomas Kuhn — The Structure of Scientific Revolutions
Articles/blogs
The 6 Ways Business Leaders Talk About Sustainability
John Elkington has lit the fuse to blow up the “Triple Bottom Line” he invented
ABOUT PHILIP BEERE
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Connect with Philip at www.philipjames.co