MIT Sloan → Jason Jay: The Sustainability—Innovation Nexus
Corporate Sustainability with Philip Beere
Release Date: 06/10/2018
‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims
Corporate Sustainability with Philip Beere
A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed: The Sustainable Business Handbook (TSBH) Co-authored with two colleagues: Mark Lee and Chris Coulter TSBH is a step by step guide — 13 chapters of key elements to sustainability as a business TSBH how-to manual — Previous book "All In" was tracking the evolution of biz over 20 years Embedding sustainability in the core of the business — one chapter dedicated to communications The power of storytelling — it can only come after identifying a strategy — Board...
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IKEA → Alex Castro Pérez: Creating a Clean Energy Movement
Corporate Sustainability with Philip Beere
Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships. Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors. In this episode the...
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Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)
Corporate Sustainability with Philip Beere
John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988). In this episode, the following topics are discussed: 2019 is the 25th anniversary of the TBL People — Planet — Profit Accounting vs Purpose System change — not the accounting Double entry bookkeeping 6000 companies are engaging in sustainability reporting Branding and advertising —...
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U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?
Corporate Sustainability with Philip Beere
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the...
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The Body Shop → Christopher Davis: Employee Activism and Company Culture
Corporate Sustainability with Philip Beere
Christopher Davis International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong communication skills and experienced corporate communications leader and media spokesperson. Strong track as both a Board Member and Chair of NGO and Corporate Foundations Responsible for leading the International CSR Team; and developing the...
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Salesforce → Henk Campher: Sustainability Indexes vs. Company Purpose
Corporate Sustainability with Philip Beere
Henk Campher Challenge conventional thinking – with 20 years of global experience, Henk is known as a disruptive and creative expert in the communications, brand, social impact and sustainability space. He’s had the pleasure of working on some of the coolest award-winning corporate campaigns and developing strategic solutions with companies such Starbucks, Levi’s, Best Buy, Timberland, Tiffany’s, REI, Abbott Labs, Samsung, Kellogg's, The North Face, SC Johnson, J&J, Unilever and Nestlé. He has been bridging the world of nerds (social impact, purpose & sustainability...
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‘Balancing Green’ → Yossi Sheffi (Author): When to Embrace Sustainability in a Business (and When Not To)
Corporate Sustainability with Philip Beere
Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of dozens of scientific publications and three books. Outside the university, Professor Sheffi is an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events. He obtained his B.Sc....
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‘Climate of Hope’ → Carl Pope (Author): The Arrival of the Clean Energy Revolution
Corporate Sustainability with Philip Beere
A veteran leader in the environmental movement, Carl Pope is the former Executive Director and Chairman of the Sierra Club. He's now the principal adviser at Inside Straight Strategies, looking for the underlying economics that link sustainability and economic development. He serves as a Senior Climate Adviser to former NYC Mayor Michael Bloomberg. He was a founder of the Blue-Green Alliance and America Votes. He has served on the Boards of Ceres, the California League of Conservation Voters, As You Sow, the National Clean Air Coalition, and California Common Cause. He is currently a member of...
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CBRE → Dave Pogue: Largest Manager of Commercial Buildings in the World
Corporate Sustainability with Philip Beere
As Senior Vice President Global Client Care, Dave Pogue is leading the development of socially responsible, market driven solutions to align corporate responsibility principals into CBRE business practices through a strategy called Shared Advantage. In his prior role as Global Director of Corporate Responsibility, Dave oversaw CBRE’s development, implementation and reporting for all aspects of corporate social responsibility, including environmental stewardship, community engagement and corporate giving. His leadership has produced an award-winning sustainability platform leveraging...
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'Small Actions, Big Difference' → CB Bhattacharya: A Three-Phase Formula for the Path to Corporate Sustainability
Corporate Sustainability with Philip Beere
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the following topics are discussed: University of Pittsburg’s...
info_outlineJason Jay is a Senior Lecturer at the MIT Sloan School of Management and Director of the Sustainability Initiative at MIT Sloan.
He teaches courses on leadership, strategy, and innovation for sustainable business. Jason engages students and alumni in hands-on projects with leading companies and organizations. These efforts help build a community of innovators for sustainability that includes MIT students and alumni, faculty and researchers, with partners in business, government, NGOs, and hybrid organizations.
Jason’s research focuses on how people navigate the tensions inherent in the quest for sustainability, as they simultaneously pursue their own self-interest and the flourishing of human and other life. This work includes deep case studies of cross-sectoral collaboration and hybrid organizations that combine social and business goals. These case studies have been published in the Academy of Management Journal and California Management Review. He also contributes to the MIT Sloan Management Review, Stanford Social Innovation Review, and Greenbiz on the topic of sustainability-oriented innovation (SOI). A key finding of his research is that social innovation occurs through authentic conversations that hold the tension between divergent values and perspectives. With Gabriel Grant, he is the author of Breaking Through Gridlock: The Power of Conversation in a Polarized World.
In this episode, the following topics are discussed:
- S-Lab — MBA students learn about sustainable business practice
- Research and teaching initiative —
- MIT Sloan now teaches sustainability and has up to 95% engagement from business students
- Challenges from the past decade as a satiability advocate
- Some people dismiss environmental and social challenges
- Are there tradeoffs to align with sustainability?
- SOI — sustainability orientated innovation
- Breaking through the stigma of the word ’sustainability’
- Motivation is driving toward and innovation, or ‘regenerative’ and ‘flourishing’.
- Circular economy
- Supply chain optimization
- Operational efficiency
- Soil vitality
- Position vs opposition, as related to values
- People don’t like waste and want things to work better
- Do laws of climate change restrict freedom?
- FEMA and climate disasters
- Revenue neutral carbon tax
- The connection between innovation and sustainability — or SOI (Sustainability Orientation Innovation) framework at MIT Sloan
- Innovation is a startup context — and incorporating sustainability measures
- Lean Impact Measurement
- KPI’s — John Doer — and sustainability as a design constraint
- Nike and SOI — when analyzing GHG and carbon footprint — coming from gasses that inflated air bladders — they were using sulfur hexafluoride (SF6) — without sacrificing athletic performance — led to new shoe designs along with structural integrity of sustaining nitrogen
- Constraints can lead to innovation
- Stakeholder concept is important because it contrasts with shareholder
- Stakeholder capitalism
- Environmental and social NGOs
- How to prioritize who a stakeholder is and how to engage — Ceres
- Crafting a sustainability strategy and prioritize issues
- EDF, WRI, and 1% For the Planet
- The big challenge is the increased interests in sustainability, ESG, but a lot is being built on a shaky foundation
- SHIFT
NOTES and RESOURCES
Book: Breaking Through Gridlock
Sustainability Orientation Innovation
Strategies for Sustainable Business
#ceres #nike @MITSloanSusty
ABOUT PHILIP BEERE
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
Connect with Philip at www.philipjames.co