532 - How to Choose The Best HIT Machines For Your New Garage-Based HIT Studio (a Deep Dive with Pete Cerqua)
Release Date: 09/10/2025
548 - How To Use AI To Get More Clients For Your HIT Strength Studio — Fitness Business Website SEO Guide for 2026 (with Connie Holen)
High Intensity Business
AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want? Pixality Design Founder Connie Holen returns to talk about how you can use AI to make sure your strength studio’s website attracts more clients instead of sinking out of sight with yesterday’s news. We talk about what you need to know and what you can do right now, like understanding how your clients talk and search for things, the best way to write website copy, what content helps get you more clients, and...
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547 - No Ads Needed — How Owen Dockham Built a Million-Dollar HIT Strength Studio Anyway (And So Can You)
High Intensity Business
Can you really grow your strength training business into a $1-million studio with little to no advertising? Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well. We go over things like how to make minimal marketing work, how to keep your clients engaged and happy, managing trainers, trimming the fat from your business model (that one’s a big one), and how to pick the biggest levers to pull so your business can grow faster than you first thought it could. If you want to know...
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An Apology to Doug Holland
High Intensity Business
Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB. We made a mistake, so a few months ago, back in episode 532, which was called "" with Pete Cerqua, Pete made the comment that Doug's clients load the plate-loaded machines themselves, which was incorrect. And I think Doug may have reached out to Pete after the episode went...
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546 - MedX, But Better — an Interview With MedX Europe’s Eggert Barwich
High Intensity Business
Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines. We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how Eggert builds everything to a standard that means your studio’s kit will last a lifetime, and why these will make you stand out from your competition. Whether you’re looking...
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545 - The 21 Habits, Behaviors, and Decisions That Kill Revenue Growth in Strength Training Businesses (featuring Luke Carlson)
High Intensity Business
What if the real reason your strength studio isn’t growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run? Discover Strength CEO Luke Carlson returns to talk about 21 big things that he’s seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from “big picture” decisions, “behavioral” decisions, your staff, your workouts, and from a philosophical standpoint. If you’re tired of working crazy hours while your studio barely grows...
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544 - How To Become A High-Earning HIT Personal Trainer Clients Love — Start Like This (Anthony “Tony” Sandbothe)
High Intensity Business
What’s it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60? That’s the story of Sandbothe Strong Founder Anthony “Tony” Sandbothe, and buckle up — he’s going after Million-Dollar Trainer Pete Cerqua’s weekly workout session record! In this episode, we talk about what he did that made him blow up so quickly after struggling, his approach to HIT workouts that make clients keep coming back even after more than a decade, getting high-quality referrals (like, Nike Executive...
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543 - Mike Mentzer: American Odysseus — John Little on the New Book and Defending Mike’s Life and Legacy
High Intensity Business
Who is Mike Mentzer, really, and why is he considered so controversial? Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened to him? John goes into Mike’s confrontation with Arnold Schwarzenegger, how his views on high-intensity training changed over the years, what type of HIT workouts he may prescribe if he were training clients today, and more. With the surprising...
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542 - How To Become a Great HIT Personal Trainer Who Naturally Attracts Clients (with Sara Rufener)
High Intensity Business
What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities? In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally. We talk about why being a great trainer means more than just giving a great workout, how to mentally prepare for a week of training, the differences between how men and women approach workouts, and how you can create a client experience that feels great for the people...
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Your One Wish?
High Intensity Business
I’ve helped 41 strength training business owners add between $12,000 and $58,480 per month. If I were to coach you, what would you want me to help you with? You get one wish. I will help you achieve it. What would it be? If I could help you achieve one result, what would you want my help with? Email me to Or direct message me inside my free HIB community - Thank you for your time! Lawrence
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541 - Build A $40K-A-Month HIT Fitness Business on Strength Training for Athletes, Seniors, and Special Needs Children (with Kevin Quinn)
High Intensity Business
Can you really turn your passion for strength training and helping people into a $40,000-a-month business? Here’s somebody who’s already done it: Quinn’s Gym Founder Kevin Quinn joins us to talk about how he did that. It wasn’t all smooth sailing, though, because he did run through some challenges that almost derailed his fitness journey, but he did some things you might want to know about so you can avoid the same pitfalls and grow your business faster without burning out and losing your passion. How can your style of strength training help different people...
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