553 - How To Maximize The Last Reps in HIT Workouts, Polyvagal Theory, and Central Nervous System Effects on Strength Training (with Janaya Skye)
High Intensity Business
Clients hitting walls, losing focus, and quitting on the most meaningful reps too soon? Is it the client’s fault or the trainer’s, without even realizing it? Paradox Strength President Janaya Skye returns to the podcast to talk about something that many trainers don’t realize: if you ignore your central nervous system, you’re leaving a lot on the table. We dive into how your CNS can affect your workouts and client sessions, what happens – and what to do – when your clients start tuning out instructions, why that happens, and some specific, real-life situations and how...
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552 - Strength Training, Improving Your Body Composition, and The Science Behind Measuring Body Fat Accurately (with Dr. James Steele)
High Intensity Business
What really matters if you want to fine-tune your body composition and optimize for lean muscle mass? Exercise Scientist and Head of Research at MacroFactor Dr. James Steele returns to the podcast to talk about the science behind measuring body fat using different methods, the effects of strength training on advanced trainees trying to optimize body composition, and what you can learn from years of data on what really matters. We also go into what tools you can use, the little things that make a big difference, and what you should aim for when looking to optimize and progress. ...
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551 - Using HIT Workouts To Build Muscle, Get Shredded, and Thinking About Rep Ranges, TUL, Exercise Variety, and more (with Skyler Tanner)
High Intensity Business
What’s the Best HIT Workout for building muscle and getting shredded? Smart Strength Austin Founder Skyler Tanner talks about how he’s building lean muscle with the latest evidence-based approaches to both the strength training and nutritional aspects of his current regimen. We dive deep into what the best available research right now can tell you about rep ranges, time under load (TUL), exercise variety, cutting phases, weight vests and bone density, adjusting client workouts and nutrition, and so much more! Get caught up on what one of the best HIT experts is...
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550 - How to Sell A HIT Fitness Business The Right Way — What You Need To Know (with Mike Zarrillo)
High Intensity Business
What’s actually involved in successfully selling a HIT Business? Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital Michael “Mike” Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build and sell a highly valuable strength training business the right way, as well as avoiding the many hidden headaches that you can run into. Mike talks about how you can increase the value of your HIT business, the right people to talk to (and who to avoid), how to fix the weak...
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549 - GLP-1 Use, Strength Training, and Longevity (with Dr. Ben Bocchicchio)
High Intensity Business
Want to know how GLP-1s could change the way you help your personal training clients build muscle, stay healthy, and get great results for the long term? Dr. Ben Bocchicchio is an award-winning athlete and a prolific and highly respected figure in exercise science, fitness and wellness, rehabilitation, and even the legal field. He is also the author of 15 Minutes to Fitness: Dr. Ben's SMaRT Plan for Diet and Total Health. He joins us to talk about his thoughts on GLP-1 use alongside strength training — he explains what they are, their possible benefits beyond just dropping...
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548 - How To Use AI To Get More Clients For Your HIT Strength Studio — Fitness Business Website SEO Guide for 2026 (with Connie Holen)
High Intensity Business
AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want? Pixality Design Founder Connie Holen returns to talk about how you can use AI to make sure your strength studio’s website attracts more clients instead of sinking out of sight with yesterday’s news. We talk about what you need to know and what you can do right now, like understanding how your clients talk and search for things, the best way to write website copy, what content helps get you more clients, and...
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547 - No Ads Needed — How Owen Dockham Built a Million-Dollar HIT Strength Studio Anyway (And So Can You)
High Intensity Business
Can you really grow your strength training business into a $1-million studio with little to no advertising? Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well. We go over things like how to make minimal marketing work, how to keep your clients engaged and happy, managing trainers, trimming the fat from your business model (that one’s a big one), and how to pick the biggest levers to pull so your business can grow faster than you first thought it could. If you want to know...
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An Apology to Doug Holland
High Intensity Business
Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB. We made a mistake, so a few months ago, back in episode 532, which was called "" with Pete Cerqua, Pete made the comment that Doug's clients load the plate-loaded machines themselves, which was incorrect. And I think Doug may have reached out to Pete after the episode went...
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546 - MedX, But Better — an Interview With MedX Europe’s Eggert Barwich
High Intensity Business
Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines. We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how Eggert builds everything to a standard that means your studio’s kit will last a lifetime, and why these will make you stand out from your competition. Whether you’re looking...
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545 - The 21 Habits, Behaviors, and Decisions That Kill Revenue Growth in Strength Training Businesses (featuring Luke Carlson)
High Intensity Business
What if the real reason your strength studio isn’t growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run? Discover Strength CEO Luke Carlson returns to talk about 21 big things that he’s seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from “big picture” decisions, “behavioral” decisions, your staff, your workouts, and from a philosophical standpoint. If you’re tired of working crazy hours while your studio barely grows...
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