#227: Your Next-Level Lead Magnet: The Step-By-Step Checklist
Course Creation Boutique's podcast
Why Checklists Still Convert (When Done Right) Lead magnets aren’t dead, but the way we use them has changed. In the first episode of my brand-new Lead Magnets That Still Convert Series, I’m diving into one of my favorite opt-ins: the step-by-step checklist. You’ll learn: ✔️ Why checklists still work in today’s AI-driven landscape ✔️ How to design a checklist that delivers micro-wins and builds trust ✔️ The role of your story and social proof in making it irresistible ✔️ The “sweet spot” for checklist length (hint: less is more!) ...
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#226: How to Stand Out in a Sea of Sameness
Course Creation Boutique's podcast
Find Your Unique Edge and Attract the Right People Do you ever feel like your message is getting lost in a crowded marketplace? This week, I’m breaking down how to stand out, even if it feels like everyone else is teaching or selling something similar. You’ll learn: ✔️ Why standing out matters (and why people choose YOU over the competition) ✔️ The key questions to uncover your unique value ✔️ How to clarify what makes your brand different ✔️ Simple strategies to position your course and offers with confidence 🎧 Hit play now and let’s...
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#225: Launch Roadblocks: How to Keep Your Promotion on Track
Course Creation Boutique's podcast
You’ve worked hard to get your online course, program, or workshop ready to launch, and the last thing you want is to get stuck in delays, decision paralysis, or burnout! In this episode, I’m sharing the four biggest roadblocks I see stall digital marketing launches (for both my clients and students) and exactly how to navigate around them. You’ll learn: ✔️ How to stop decision fatigue before it derails your momentum ✔️ Why perfectionism is a sneaky launch killer, and how to let “good enough” be your new best friend ✔️ What “messaging fog” is and how to...
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#224: Promote Your Podcast Like a Pro
Course Creation Boutique's podcast
Are you podcasting just for content, or are you turning it into a true growth strategy? This week, I’m joined by podcast strategist and Podstar founder Melina Dio, who breaks down how to launch and grow your show with a plan that actually supports your business. We cover: ✔️ The real reason to start your show (and how to avoid burnout) ✔️ How to structure your episodes so they lead listeners to your offers ✔️ Guest vs. solo episodes, and how to do both well ✔️ What most podcasters get wrong with their intros and CTAs 🎧 Hit play now to learn how to...
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#223: 5 Signs Your Marketing Funnel Needs a Fix
Course Creation Boutique's podcast
When’s the last time you really looked at what’s working (and what’s not) in your marketing? This week on the Course Creation Incubator podcast, I’m diving into the five signs it’s time to take a closer look, and how a marketing audit can help you identify the leaks in your funnel, gaps in your messaging, and areas where your leads just aren’t connecting. I’ll walk you through how to know if your content is still serving you (or just eating up ad spend), and how an audit might be exactly what you need to realign your offers and reconnect with your ideal...
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#222: Your Course Isn’t Too Niche — Here’s How to Own It
Course Creation Boutique's podcast
Lean Into the Niche — and Watch Your Audience Grow In this week’s episode of the Course Creation Incubator, I’m tackling one of the most common fears course creators face: “Will anyone actually buy this?” I’m breaking down how to turn a focused course topic into a thriving offer, and what it really takes to connect with the right people. You’ll learn: Why niche offers often outperform general ones The signs that your niche is actually your superpower How to stop second-guessing and start standing out What I tell my clients when they think they’ve...
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#221: The New Nurture Strategy
Course Creation Boutique's podcast
Is your email list just sitting there… waiting to hear from you? This week on the Course Creation Incubator, I’m walking you through a simple, powerful new nurture strategy that helps you stay connected with your people, build trust over time, and gently guide them toward your offers. You’ll learn: ✔️ Why a nurture plan is essential—even if you’ve got a great offer ✔️ The 4 must-have elements every great nurture strategy needs ✔️ Easy ideas for staying consistent (without burning out) ✔️ How to repurpose what you already have to create weekly content...
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#220: Reset Part Two: Get the Most Out of Your People
Course Creation Boutique's podcast
What if your team could be more energized, more efficient—and more on board, without you doing more? In this second part of our Reset series (inspired by Reset by Dan Heath), I’m sharing four ways to motivate and empower your people so you can move faster, communicate better, and scale your course business without burnout. You’ll learn: ✔️ How to create momentum with a focused “burst” of work ✔️ Why “doing less and doing more” is your new leadership mantra ✔️A smarter way to tap into your team’s motivation ✔️What happens when you let people drive...
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#219: Reset Part One: Get Better Leverage in Your Business
Course Creation Boutique's podcast
What if you could pinpoint what’s really keeping you stuck—and finally move forward with your course or program? This week on the Course Creation Incubator, I’m kicking off a two-part series inspired by Dan Heath’s book Reset: How to Change What’s Not Working. In this first episode, we’re focusing on how to find better leverage in your business and course creation—so you can get unstuck, maximize what you’re already doing, and move forward with clarity. You’ll learn: ✔️ Why your “goal of the goal” might not be what you think it is ✔️ How to find and...
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#218: How to Sell to Existing Students and Clients
Course Creation Boutique's podcast
This week on the Course Creation Incubator, I share why your next online course sale doesn’t need to come from a brand-new lead. Instead, I break down how to sell smarter by re-engaging your most trusted audience—your past students and clients. Learn how to maximize existing relationships to grow revenue and impact, without burning out chasing cold traffic. You’ll learn: ✔️ Why acquiring new students costs 5x–25x more than re-selling to existing ones ✔️ How to reduce marketing friction and make it easy for someone to say “yes” again ✔️ The power of return...
info_outlineAre you podcasting just for content, or are you turning it into a true growth strategy?
This week, I’m joined by podcast strategist and Podstar founder Melina Dio, who breaks down how to launch and grow your show with a plan that actually supports your business.
We cover:
✔️ The real reason to start your show (and how to avoid burnout)
✔️ How to structure your episodes so they lead listeners to your offers
✔️ Guest vs. solo episodes, and how to do both well
✔️ What most podcasters get wrong with their intros and CTAs
🎧 Hit play now to learn how to build a podcast that brings in leads, builds authority, and keeps listeners coming back.