#240: Are Online Courses Dead?
Course Creation Boutique's podcast
The Right Type of Digital Course Still Wins Are online courses dead? Short answer: No. Honest answer: The old way of building them is. In this episode, I break down what’s actually happening in the online course space, and why digital courses are still a powerful, profitable business model when you focus on the right format. From low-lift starter courses to live cohorts, certifications, and done-for-you courses, I share what’s converting now, what’s falling flat, and how to choose an online course format that people will actually finish, use, and buy...
info_outline
#239: Optimize Your Offers for 2026
Course Creation Boutique's podcast
A Four-Part Workshop to Build a Juicy Digital Marketing Roadmap As we head into a New Year, it’s the perfect time to take a step back and look at your offers, what’s working, what’s not, and what’s ready to evolve. In this episode, I’m sharing the four-part process my team and I use with our Done-For-You clients to optimize their offers for higher conversions and better alignment. If you want to create offers that feel juicy for your audience, and profitable for you, then this episode is for you! We’ll workshop how to audit what you’ve already built,...
info_outline
#238: Best of 2025: 7 Lessons from Our Top Episodes
Course Creation Boutique's podcast
Best of 2025: 7 Online Marketing Lessons from Our Top Episodes Looking Back to Move Forward As we wrap up the year, I wanted to do something a little different. Instead of charging ahead, we’re pausing to look back, so we can move forward with clarity, confidence, and momentum. In this final episode of the year, I’m breaking down 7 powerful lessons from our most-listened-to episodes of 2025, and sharing one practical action you can take from each lesson to set yourself up for your best year yet! You’ll hear what worked, what resonated most, and what you can...
info_outline
#237: How to Up Your Branding Game
Course Creation Boutique's podcast
Your brand doesn’t have to be perfect, it just has to keep evolving. In this episode, I’m breaking down three tiers of branding growth to help you build (or refresh) your online presence at any stage of business. Whether you’re just getting started, ready to upgrade, or going big with a long-term site, you’ll learn how to create a brand that reflects who you are and where you’re headed. You’ll learn: ✔️ The three stages of branding - what to focus on at each one ✔️ How to know when it’s time to upgrade your online home ✔️ Which platforms (Wix,...
info_outline
#236: The Untapped Power of the 50+ Market with Ruth Shelling
Course Creation Boutique's podcast
Your Next Marketing Opportunity Hiding in Plain Sight In this episode, I sit down with branding expert and longtime collaborator Ruth Shelling to talk about longevity marketing, why it matters, how brands are getting it wrong, and how course creators can speak authentically to this powerful, growing audience. You’ll learn: ✔️ Why only 5% of marketing targets the 50+ audience (and what that’s costing us) ✔️ How to create messaging that’s empowering, not patronizing ✔️ Why this demographic is reshaping the economy, and what that means for your business ✔️...
info_outline
#235: Seize These Four Opportunities
Course Creation Boutique's podcast
Be Ready When the Right Doors Open Opportunities are all around you, but the question is, are you ready to take them? In this episode, I’m walking you through how to recognize, prepare for, and say “yes” to the opportunities that move your business forward, whether that’s a podcast invite, a media feature, or an unexpected collaboration. Here’s what we cover: ✔️ The 3 tiers of opportunity you should always have ready ✔️ How to align your offers with each type of opportunity ✔️ Why “being ready” is both strategy and mindset ✔️ The four places...
info_outline
#234: Your 15-Minute Marketing Makeover
Course Creation Boutique's podcast
Meaningful Tweaks to Refresh Your Strategy Feeling like your marketing needs a reset? This is your sign to take 15 minutes and give your strategy a quick, powerful refresh. In this episode, I walk you through a mini marketing makeover that helps you identify what’s working, what’s not, and where to focus your energy heading into the new year. You’ll learn: ✔️ The quick health check your email list needs ✔️ How to identify your “champion” social platform ✔️ Where your best leads are coming from (and how to get more) ✔️ How to find partnerships that move...
info_outline
#233: How Do I Measure ROI as a Content Creator?
Course Creation Boutique's podcast
If you’ve ever wondered whether your content is actually paying off, this episode is for you! From podcasts and blogs to videos and social posts, you’re pouring time, energy, and creativity into your content, but is it moving the needle? This week, I’m breaking down how to evaluate the ROI of your content marketing, what metrics truly matter, and why showing up consistently is your best long-term strategy for growth. Here’s what you’ll learn: ✔️The top 3 ways to measure ROI beyond sales ✔️ How consistency outperforms perfection every time ✔️Why...
info_outline
#232: How to Nurture New Leads to Take Action
Course Creation Boutique's podcast
Build Trust and Turn Subscribers Into Buyers Getting new leads is just the beginning; the real magic happens when you nurture them. In this episode, I break down how to take someone who just joined your list and move them from curious subscriber to loyal student. You’ll learn: ✔️ The first 3 emails every new lead should get ✔️ How to balance value, story, and selling in your nurture sequence ✔️ Why consistency is more important than perfection ✔️ Simple ways to build trust without overwhelming your audience 🎧 Hit play now and learn how to turn your new...
info_outline
#231: How to Promote Your Next Webinar Without Ads
Course Creation Boutique's podcast
3 Proven Strategies to Fill Your Webinar on a Budget Wondering if webinars are still worth it? The short answer: YES. But the real key is knowing how to promote them, especially if you don’t want to spend money on ads. In this episode, I share: ✔️ Why webinars are still one of the best ways to build trust and sell your course ✔️ How to fill your webinar without relying on Facebook or Instagram ads ✔️ The 3 proven strategies I use with my clients to get registrations ✔️ Simple tweaks to maximize the audience you already have 🎧 Hit play now and learn how...
info_outlineA Four-Part Workshop to Build a Juicy Digital Marketing Roadmap
As we head into a New Year, it’s the perfect time to take a step back and look at your offers, what’s working, what’s not, and what’s ready to evolve.
In this episode, I’m sharing the four-part process my team and I use with our Done-For-You clients to optimize their offers for higher conversions and better alignment. If you want to create offers that feel juicy for your audience, and profitable for you, then this episode is for you!
We’ll workshop how to audit what you’ve already built, reconnect with what your audience actually wants now, map out a clear offer journey, and then refine the details that make people say yes.
🎧 Hit play and start planning your strongest, most aligned offers yet!