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Developing Niche Products for Healthcare Providers with Maia Jarvis

IN-the-Know

Release Date: 01/29/2025

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As Vice President of Operations at BLISCare, Maia Jarvis provides executive leadership for the company’s MGU activities, spearheads product development, and oversees the ever-evolving BLISCare insurance management platform. With over 10 years of experience in the insurance industry (focused on creating innovative, niche solutions) and more than two decades of leadership under her belt, Maia has mastered the art of problem-solving and resource-wrangling. A key player in the launch of the BLISCare captive, Maia now serves on its Board of Directors. Maia earned her BA from the University of Portland and her MBA in IT Management from Western Governors University. She holds CPCU and ARe designations along with several Salesforce certifications; she is working on her ACI (Associate in Captive Insurance) certification. In this episode of In the Know, Chris Hampshire and Maia explore the niche products offered at BLISCare, how this captive was formed, and the many exciting careers that can be found in the insurance industry.

 

Key Takeaways

 

  • Maia’s insurance career started, like so many, somewhat unintentionally.

  • The offerings at BLISCare began with a problem that needed to be solved.

  • Lessons learned as this niche bariatric program launched.

  • Marketing this targeted product started with word of mouth and has expanded with the help of medical provider referrals.

  • The benefits behind the decision to create this captive product.

  • Maia’s journey from executive assistant to establishing a captive product with alternative risk financing was successful, in part, because of her mentors.

  • An overview of the benefits of earning CPCU, ARE, and ACI certifications.

  • Maia’s IT Management MBA helps her understand how to cultivate solutions in the insurance industry.

  • The exciting role of IT in navigating industry pain points to find solutions.

  • Maia’s message to anyone who is considering an insurance career.

  • A promising look at the five-year future of the insurance industry.

  • Maia’s motivating advice to her early-career self.