Redefine What's Impossible with The Iron Cowboy, James Lawrence
Release Date: 06/30/2025
Redefine What's Impossible with The Iron Cowboy, James Lawrence
IN-the-Know
, better known as The Iron Cowboy, is a world-renowned keynote speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states — and then doing the unthinkable — 100 full-distance triathlons in 100 consecutive days. Before becoming the greatest endurance athlete in history, James was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now...
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The Data Revolution in Modern Claims Management with Heather Wilson
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, Chief Executive Officer of , has more than a decade of executive experience in data, analytics, and artificial intelligence, including Global Head of Innovation and Advanced Technology at Kaiser Permanente and Chief Data Officer of AIG. While at AIG, she was named Insurance Woman of the Year by the Insurance Technology Association for her data innovation work. Wilson has been a steady supporter of diversity. She launched the Kaiser Permanente Women in Technology group, focused on mentorship and retention for women in math, technology, and science. At AIG, she launched Global Women in...
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InsurTech Ecosystem and the Future of Innovation with Delli Bhaskar Jagadeesan
IN-the-Know
Bhaskar serves as a Principal Technology Evangelist on Guidewire’s Global Technology Alliances and Marketplace team. In his role, he works with solution, technology, and systems integration partners to develop technical integration strategies and promote Guidewire’s cloud platform. He’s also a passionate supporter of the Guidewire Insurtech Vanguard program, which helps insurers discover innovative InsurTechs. Bhaskar brings a unique blend of P&C insurance domain expertise, technical background, and deep knowledge of the Guidewire ecosystem. His experience spans enterprise software...
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Caribbean Insurance Insights with Ranesha Dean
IN-the-Know
Ranesha Dean is a branch manager for Caribbean Alliance Insurance Company, a regional general insurance company in the Eastern Caribbean, and is responsible for the Bahamas operations. Her career in the general insurance industry began in 2009, and she has worked in various roles over the years, including sales, underwriting, claims, and compliance. She holds a BA in economics and finance from The University of The Bahamas (formerly College of The Bahamas) and several designations with The Institutes, including the CPCU designation (2022). Ranesha is an avid insurance learner eager to dive...
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Composing the Next Insurance Generation with Jim Jones
IN-the-Know
Jim Jones is the co-creator of the new In The Know podcast music and has been the Executive Director of the Katie School of Insurance & Financial Services at Illinois State University since 2001. The Katie School supports over 500 students majoring in Risk Management and Insurance (RMI), actuarial science, and other majors, who are interested in careers in insurance. Jones works with ISU faculty, staff, administration, and industry executives in helping to develop talent for industry and educate students at the velocity of change. He holds an MBA in International Business from Saint Louis...
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Tim Fletcher is Gen Re’s VP, Senior Emerging Issues Specialist, and an avid contributor to Gen Re’s blog, and he edits the UM/UIM Liability Laws Survey. He is a graduate of the University of Minnesota (Bachelor of Arts, Journalism) and the Michell-Hamline School of Law (Juris Doctor), and currently serves on CPCU’s Reinsurance, Excess & Surplus Lines Interest Group and as chapter governor for the Upper South Region. He is a founding member of the Atlanta Insurance Coalition for Change and a guest lecturer on Risk Management and Insurance at Georgia State University and many industry...
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Ethical Decision-Making Throughout the Claims Lifecycle with Lori Hurkin
IN-the-Know
Lori Hurkin is the Director of Casualty Claims at Nationwide Insurance. Lori has over 31 years of experience and has worked for State Farm and Nationwide. Lori spent six years honing her leadership skills and facilitating effective communication within teams as a development trainer. She has 24 years of experience in auto claims and has navigated every stage of the claim life cycle in multiple leadership roles. Lori achieved her CPCU certification in 2003 and has remained involved with the Iowa chapter and the Ethics Committee at the national level. Lori holds several prestigious designations,...
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Understanding Ceded Risk and Reinsurance with Ryan White
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Ryan White serves as Assistant Vice President and Director of Ceded Reinsurance at UFG Insurance. He has held the roles of associate, commercial, and senior underwriter, underwriting supervisor, and the first underwriting manager of UFG Online. In 2021 he was named Assistant Vice President and recently transitioned into the newly created role of Director of Ceded Reinsurance. White holds extensive reinsurance experience, a BBA in Finance, and an MBA from the University of Iowa. He also holds the CPCU, ARe, AU-M, AU, and Associate in General Insurance (AINS) professional designations. He has...
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Product Strategy in the Ever-Changing Insurance Environment with Marisol Schulte
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Marisol Schulte, CPCU, AIC, is a Senior Consultant of Personal Lines Strategic Planning and Insurance at TransUnion. Marisol supports in developing and executing TransUnion’s product strategy for the personal lines property and casualty markets. She has over 18 years of property and casualty insurance experience, beginning in claims, with additional positions in R&D and Product Management for State Farm, CSAA, and Farmers. Schulte attained her CPCU in 2017 and graduated cum laude from California State Polytechnic University, Pomona with a bachelor’s and master’s degree in...
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Making Industry Risks into Opportunities with Dale Porfilio
IN-the-Know
In2Leadership keynote speaker Dale Porfilio, FCAS, MAAA, is the Chief Insurance Officer for the Insurance Information Institute (Triple-I) and President of the Insurance Research Council (IRC). In these roles, he leads the research and education activities of both organizations, working closely with Triple-I and IRC subject-matter experts to develop data-driven industry insights and analyses. Dale previously worked at Genworth Financial, Kemper, and Allstate for a total of 29 years. Dale is a Fellow of the Casualty Actuarial Society (FCAS) and Member of the American Academy of Actuaries...
info_outlineJames Lawrence, better known as The Iron Cowboy, is a world-renowned keynote speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states — and then doing the unthinkable — 100 full-distance triathlons in 100 consecutive days. Before becoming the greatest endurance athlete in history, James was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now fuels his ventures in multi-family real estate and ownership of Crumbl Cookie franchises. He’s been named one of Sports Illustrated’s “Fittest 50,” featured in two acclaimed documentaries, and honored alongside icons like LeBron James and Conor McGregor. But James’s story isn’t just about athletic records — it’s about purpose, resilience, and refusing to settle for average. In this episode of In the Know, Chris Hampshire and James examine the importance of risk-taking in any successful career, techniques for transferring fear to excitement, and the possibilities that are available to those who are brave enough to tackle the unknown.
James will be the closing keynote and conferment speaker at this year’s In2Risk event, taking place November 3‒5 in New Orleans. For more information and to register, visit In2Risk.org. Register by Sept. 5 to take advantage of early bird rates.
Key Takeaways
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James’s pivot from the mortgage industry to extreme sports.
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The importance of risk-taking in any successful career.
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Calculating which risks bring the greatest rewards.
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The suffering is worth it when you show up prepared.
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The future is filled with possibilities for those who are willing to take risks.
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AI leverage has the potential to bring greater joy to the workforce.
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Techniques for transferring fear to excitement.
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Breaking monumental accomplishments down into manageable tasks.
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Personal development and risk-taking.
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Staying healthy while achieving incredible goals.
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What to expect from James’s keynote presentation at In2Risk.
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A five-year look at the rapidly changing future.
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James’s encouraging advice to his early career self.
In the Know podcast theme music written and performed by James Jones, CPCU, and Kole Shuda of the band If-Then.
To learn more about the CPCU Society, its membership, and educational offerings, tools, and programs, please visit CPCUSociety.org.
Follow the CPCU Society on social media:
X (Twitter): @CPCUSociety
Facebook: @CPCUSociety
LinkedIn: @The Institutes CPCU Society
Instagram: @the_cpcu_society
Quotes
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“Sometimes hitting rock bottom can be the greatest gift.”
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“What is the risk that I have to take? And what is the benefit to myself, my family, my community?”
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“The suffering is always worth it if you show up prepared.”
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“For people who understand and leverage AI, it’s going to bring a lot of joy and happiness in their lives.”
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“Am I going to allow fear to dictate my decisions, or am I going to continue to chase my dreams?”
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“Taking risks and personal development go hand in hand.”