EP222 How I used AI to rebrand my AI podcast (A Behind-the-Scenes Look + AI Powered Rebranding Framework)
Release Date: 09/04/2024
AI Literacy for Entrepreneurs
In this insightful episode of ‘AI Literacy for Entrepreneurs’, host Susan Diaz sits down with , founder of Clarity Web Design, to explore how good web design is evolving in the age of AI, accessibility, and changing SEO dynamics. About Steph Sedgwick: Steph specializes in creating websites that genuinely perform - going far beyond aesthetic appeal to ensure they’re accessible, user-friendly, and strategically optimized. She highlights how designing for accessibility is not just inclusive but also excellent business strategy, significantly boosting organic traffic. Key Discussion Points:...
info_outlineAI Literacy for Entrepreneurs
In this episode, sits down with , personal and brand stylist, to chat about why personal style is crucial for entrepreneurs building strong brands in the age of AI. Renee shares how style acts as a powerful communication tool, setting the stage before you even say a word. Key Takeaways: Your Style as Personal Branding Renee emphasizes how your style is your "packaging" and directly influences first impressions, branding consistency, and professional opportunities. Capsule Wardrobe 101 for Entrepreneurs Practical tips to create a personalized capsule wardrobe, saving entrepreneurs valuable...
info_outlineAI Literacy for Entrepreneurs
In today’s episode, I sit down with , a health and life coach, to talk about self-care, balance, and how AI may be able to help us step away from screens instead of keeping us tethered to them. 📌 We discuss ✅ How being “always on” impacts your health (and what to do about it) ✅ Why self-care isn’t just bubble baths and spa days - it’s about setting boundaries ✅ How AI can help you unplug by handling reminders, structuring tasks, and freeing up mental space ✅ The role of movement, sleep, and exercise ‘snacks’ in staying energized ✅ How small mindset shifts can help...
info_outlineAI Literacy for Entrepreneurs
In this episode of AI Literacy for Entrepreneurs, host heads into the world of storytelling and content creation with , founder of shutterb. Dori is revolutionizing the way businesses capture content by making high-quality storytelling accessible to everyone through a unique gig platform that functions like the "Uber of content creators" 🎙️ Episode Highlights The Vision Behind shutterb, designed to solve the problem of businesses needing constant, high-quality content. How AI Enhances Storytelling: Dori uses ChatGPT to streamline content creation, including crafting LinkedIn posts, email...
info_outlineAI Literacy for Entrepreneurs
💡 AI is changing the way we work, learn, and grow - are you keeping up? In this episode of AI Literacy for Entrepreneurs, I sit down with Leigh Mitchell, growth manager, educator, and changemaker, to unpack how AI is reshaping both education and business. Leigh shares insights from her work with York University, University of Guelph-Humber, and the startup ecosystem, offering a real-world perspective on AI adoption in learning and marketing. What you’ll Learn in This Episode: 🔹 The Future of Work – Why every company is now a tech company and how professionals can upskill to stay...
info_outlineAI Literacy for Entrepreneurs
🎙 Welcome Back to AI Literacy for Entrepreneurs After a winter break, we’re kicking off 2025 with a groundbreaking episode on a prompt engineering technique I call "The Master Prompt". This involves a mindset shift that could redefine how you plan, execute, and achieve in your business and life. 🔑 Episode Highlights What is the Master Prompt? It's a powerful AI technique where you ask AI to ask you questions - uncovering blind spots, breaking down complex goals, and driving clarity in ways you never imagined. Example: "Ask me questions to help me plan a successful product launch." Why...
info_outlineAI Literacy for Entrepreneurs
Have you ever thought about designing your dream life but felt overwhelmed by where to start? In this episode of ‘AI Literacy for Entrepreneurs’, we explore how ChatGPT can help you map out a vision for your ideal life - one thoughtful question at a time. Host Susan Diaz walks you through: ✨ The impressive reasoning capabilities of ChatGPT o1 and how you can have it function as a pocket strategic life coach. ✨ Step-by-step examples of using AI to clarify values, define goals, and take actionable steps. ✨ Why narrowing down prompts and asking smarter questions unlocks deeper...
info_outlineAI Literacy for Entrepreneurs
In this episode of AI Literacy for Entrepreneurs, I sit down with brilliant business consultant to talk about the difference between growth and scale for founder-led businesses 🌱📈 This conversation gets real with how you can scale without feeling overwhelmed by complexities and milestone tech - like AI. Maiko shares some incredible insights into simplifying processes, avoiding overpromising, and embracing the beautiful messiness of efficiency 💫✨ Here's what we get into: 🌿 Understanding the crucial difference between growth and scale. 🐢 Why slowing down can actually help...
info_outlineAI Literacy for Entrepreneurs
In this episode of ‘AI Literacy for Entrepreneurs’, host Susan Diaz breaks down the dynamic between AI and creativity - specifically, how to collaborate with AI without compromising your own authentic voice. Too often, we hear that AI-generated content can sound generic, robotic, or even "too ChatGPT-ish". Susan unpacks the core reasons why this happens and shares strategic steps you can take to ensure your AI-assisted content truly sounds like you. Key Takeaways: AI as a Strategic Partner: Treat AI as your second brain. Instead of assigning it junior-level tasks, elevate your...
info_outlineAI Literacy for Entrepreneurs
In this thought-provoking episode of AI Literacy for Entrepreneurs, host Susan Diaz welcomes Jesse Adams, CEO and founder of Ember Experience, to explore the dual nature of AI and its implications for the future of work. The discussion points to a compelling parallel in history with Oppenheimer and the development of nuclear technology, bringing both hope and fear to the front. Key Topics Covered: The Paradox of AI: Susan and Jesse talk about how AI represents both tremendous opportunities and risks, much like the invention of nuclear technology. Human vs. AI Decision-Making:...
info_outlineWelcome to the very first episode of “AI Literacy for Entrepreneurs”! 🎉
In this inaugural episode, I’m pulling back the curtain on a big, bold decision: rebranding our beloved 5-year-old podcast, "The 4am Report", into its new identity, "AI Literacy for Entrepreneurs."
After years of exploring what keeps founders and marketers up at night, the past year made it clear that our mission was evolving - pivoting sharply into the world of AI. And so, a rebrand was in order.
What You’ll Learn in This Episode:
🔍 Why Rebrand a 5-Year-Old Podcast?
Find out the emotional and strategic reasons behind saying goodbye to “The 4am Report” and how we knew it was time for a name that reflects our current mission.
🤖 The Power of AI in Rebranding
Discover how I used AI tools like ChatGPT and custom GPTs to brainstorm new names, analyze past themes, and gather community feedback to guide the rebrand process.
📝 The 3 Key Criteria for the New Name
I break down the three things I knew the new name needed:
-
AI in the Name: To align with our mission and reflect the core of what we’re doing.
-
Findable but Distinct: A unique name that is easy to find but avoids trademark headaches.
-
Built to Last: A name that stands the test of time, not just a passing trend.
📊 Engaging the Community
Learn how we included our audience in the rebranding process, from polls on LinkedIn and Instagram to direct feedback, and why this transparency was crucial to finding a name that resonates.
🔎 Navigating Trademark Availability and Market Research:
Hear how AI tools like Perplexity simplified the search for name availability and helped us make a plan to avoid potential trademark issues, ensuring our new identity was both unique and legally sound.
Why This Episode Matters:
Rebranding is more than just a name change - it’s a strategic pivot. Whether you’re considering a rebrand or looking to leverage AI for smarter business decisions around your business infrastructure intellectual property, this episode offers a practical framework for making a significant brand transition with confidence.
🎉 Join us as we embark on this new chapter, doubling down on our mission to make AI accessible, actionable, and valuable for entrepreneurs everywhere. Stay tuned for more episodes packed with insights, interviews, and AI strategies designed specifically for your business growth.
Subscribe to “AI Literacy for Entrepreneurs” and share your thoughts on this episode. What does AI mean for your business? How do you see it shaping your future?
Connect with me, Susan Diaz, on LinkedIn for real-time AI insights and updates.