AI Literacy for Entrepreneurs
“AI Literacy for Entrepreneurs”, with host Susan Diaz, helps you integrate artificial intelligence into your business operations. We’ll help you understand and apply AI generative in a way that is accessible and actionable for entrepreneurs at all levels. With each episode, you'll gain practical insights into effective AI strategies and tools, hear from leading practitioners with deep expertise and diverse use cases, and learn from the successes and challenges of fellow business owners in their AI adoption journey. Join us for the simplified knowledge and inspiration you need to leverage AI effectively to level up your business.
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EP234 Websites that Work: Accessibility, SEO, and Essentialism with Steph Sedgwick
04/02/2025
EP234 Websites that Work: Accessibility, SEO, and Essentialism with Steph Sedgwick
In this insightful episode of ‘AI Literacy for Entrepreneurs’, host Susan Diaz sits down with , founder of Clarity Web Design, to explore how good web design is evolving in the age of AI, accessibility, and changing SEO dynamics. About Steph Sedgwick: Steph specializes in creating websites that genuinely perform - going far beyond aesthetic appeal to ensure they’re accessible, user-friendly, and strategically optimized. She highlights how designing for accessibility is not just inclusive but also excellent business strategy, significantly boosting organic traffic. Key Discussion Points: Good Web Design in 2025: Why visual aesthetics alone won’t cut it. Good design means functionality, accessibility, and essentialism - focusing intentionally on content that delivers clear, measurable value. Accessibility as a Business Advantage: Steph shares startling statistics - 97% of websites aren't accessibility-friendly. She details how making your website accessible leads to dramatically improved user experience and organic search results (average 450% increase!) Why Pretty Paperweights Don't Work: Websites need to serve practical purposes, not just look appealing. Learn why functionality and accessibility should be your priority. AI and Web Design: Steph demystifies the hype around AI-generated websites. AI can enhance your workflow but can't replace human strategic insights or understanding of customer needs - yet. SEO and AI: Practical advice on using AI to evaluate your web copy for readability and skimmability, ensuring your content appeals to both humans and search engines. Steph’s Pro Tips for Entrepreneurs: Avoid "ego-driven" website designs. Your website should appeal to your target audience, not just reflect your personal preferences. Conduct regular checks on basic website functionality (responsive design, working links). Use AI wisely - especially for tasks like editing and improving clarity, rather than expecting fully autonomous website creation. Time Stamps for Key Highlights in this Episode: 01:27 - The importance of moving from "pretty paperweights" to functional web design 02:32 - How accessibility boosts organic traffic by 450% 06:29 - Defining “good design” in 2025 11:21 - Why responsive design remains critical 27:10 - AI-generated websites: myth vs. reality 35:26 - Practical SEO tips using AI 39:14 - How Steph personally leverages AI for productivity Connect with on LinkedIn. Website: Instagram: @claritywebdesign Upcoming Roundtable Event: Steph host regular insightful roundtables. Her next one is "From Invisible to Unmissable: SEO and Accessibility Intersection", diving deeper into how to effectively blend SEO and accessibility for maximum business impact. 🎧 Listen now to elevate your website’s functionality and accessibility in an AI-driven world! Subscribe and Review: If you enjoyed this episode, please - it helps us continue to bring AI literacy your way! Follow Susan Diaz on LinkedIn: Free Resource for Busy Founders: Reclaim 3 Hours a Day with The Busy Founder’s AI Toolkit 11 Practical AI Tools to Streamline your Marketing, Sales, and day-to-day Operations - No Tech Background Required.
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EP233 Personal Brand and Style in the Age of AI with Renee Lindo
03/20/2025
EP233 Personal Brand and Style in the Age of AI with Renee Lindo
In this episode, sits down with , personal and brand stylist, to chat about why personal style is crucial for entrepreneurs building strong brands in the age of AI. Renee shares how style acts as a powerful communication tool, setting the stage before you even say a word. Key Takeaways: Your Style as Personal Branding Renee emphasizes how your style is your "packaging" and directly influences first impressions, branding consistency, and professional opportunities. Capsule Wardrobe 101 for Entrepreneurs Practical tips to create a personalized capsule wardrobe, saving entrepreneurs valuable time and mental energy. The Intersection of Style, Energy, and Confidence Insights on how dressing intentionally can shift your mindset, elevate confidence, and open doors to new opportunities. Common Style Challenges for Entrepreneurs Renee discusses overcoming blocks like feeling camera-ready and creating content with ease simply by being intentional about getting dressed each day. Can AI Enhance your Style? Tips on leveraging AI as a starting point for outfit ideas, online shopping recommendations, and even color choices, while still emphasizing the importance of personal touch. Practical Advice: Conduct a style audit: Align your wardrobe with your brand by clarifying your personal style and using tools like Pinterest for inspiration. Invest intentionality: Plan outfits ahead to boost content creation ease and reduce decision fatigue. Episode Timestamps: 02:45 Why your personal style matters more than ever in the age of AI 07:12 How your wardrobe directly impacts your confidence and opportunities 12:30 Creating a capsule wardrobe to simplify entrepreneurial life 17:05 Overcoming style blocks and feeling camera-ready effortlessly 21:50 Leveraging AI to elevate your personal style without losing your authenticity 28:15 Conducting a practical style audit to align your wardrobe with your brand Guest Spotlight: Renee Lindo specializes in empowering entrepreneurs through style and confidence. Connect with her on LinkedIn and explore her insights on personal branding and styling. Connect with Renee on LinkedIn: Tune in and discover how to amplify your entrepreneurial success through intentional personal branding and styling.
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EP232 Can AI Help you Show Up for yourself in a 24/7 World? Featuring Paige Percival
03/06/2025
EP232 Can AI Help you Show Up for yourself in a 24/7 World? Featuring Paige Percival
In today’s episode, I sit down with , a health and life coach, to talk about self-care, balance, and how AI may be able to help us step away from screens instead of keeping us tethered to them. 📌 We discuss ✅ How being “always on” impacts your health (and what to do about it) ✅ Why self-care isn’t just bubble baths and spa days - it’s about setting boundaries ✅ How AI can help you unplug by handling reminders, structuring tasks, and freeing up mental space ✅ The role of movement, sleep, and exercise ‘snacks’ in staying energized ✅ How small mindset shifts can help you break cycles of stress and burnout Paige shares real, practical tips to help busy entrepreneurs reclaim their energy, stop the doom-scrolling cycle, and use AI to support well-being, not drain it. Listen now! ✨ Key Takeaways 💡 AI can be a Self-Care Tool AI can remind you to take breaks, move, eat, and even breathe. AI scheduling helps build better habits, but balance is key—listen to your body first. 💡 Micro-Movements Matter "Exercise snacks" (quick movements throughout the day) can be just as effective as one long workout. Use AI to set movement reminders or gamify fitness habits. 💡 Mindset Shifts for More Energy Are your subconscious beliefs holding you back? Paige shares a powerful way to recognize and reframe them. Awareness + small shifts = more clarity, more peace, and more energy. 📢 Join the Conversation 💬 What’s one way you’ve used AI to support your well-being? Share with us on social! Connect with me, . Connect with . 🚀 Want to leverage AI for more ease and efficiency? The Marketing Power Circle (MPC) AI Mastermind is where we help entrepreneurs implement AI workflows that buy back their time while keeping their voice, creativity, and well-being intact. Learn more here :
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EP231 How AI is Making High-Quality Storytelling Accessible to Everyone with Dori Adams
02/20/2025
EP231 How AI is Making High-Quality Storytelling Accessible to Everyone with Dori Adams
In this episode of AI Literacy for Entrepreneurs, host heads into the world of storytelling and content creation with , founder of shutterb. Dori is revolutionizing the way businesses capture content by making high-quality storytelling accessible to everyone through a unique gig platform that functions like the "Uber of content creators" 🎙️ Episode Highlights The Vision Behind shutterb, designed to solve the problem of businesses needing constant, high-quality content. How AI Enhances Storytelling: Dori uses ChatGPT to streamline content creation, including crafting LinkedIn posts, email marketing, and even scripting her educational courses for shutterb labs. We talk about the importance of training custom GPTs for different business functions (e.g., social media, business development, HR) to optimize workflows. The Power of Delegation with AI: By training GPTs as “employees”, you can delegate repetitive tasks and focus on high-level strategy. Breaking Down Storytelling Myths: AI doesn’t replace storytelling; it enhances it. Dori emphasizes the importance of maintaining your unique voice and narrative. Why AI Literacy Matters: Both Susan and Dori emphasize the importance of AI literacy for entrepreneurs. Staying ahead of the curve means embracing AI not just for productivity but as a co-pilot in business strategy. Key Takeaways 💡 Storytelling + AI = Authentic Marketing: AI helps with the heavy lifting, but your voice and narrative remain the most powerful tools. 💡 Delegate to AI: Treat your GPTs like team members - train them, give feedback, and optimize your processes. 💡 Start with Strategy: Whether creating content or building a business, having a strategic foundation enhances every AI-powered workflow. 💡 AI Literacy is non-Negotiable: As Susan says, "Promote your AI to a thought partner, not just a task executor" The future belongs to those who leverage AI strategically. 🔗 Connect with on LinkedIn 🔗 Connect with on LinkedIn 🎧 Listen to the Episode now 🚀 Ready to Leverage AI for Your Business? Join the Marketing Power Circle (MPC), the only mastermind designed to help entrepreneurs implement AI strategically and buy back their time. 👉 Click here to learn more 💬 Join the Conversation: What’s your biggest takeaway from this episode? Drop a comment on social or DM Susan Diaz to chat about all things AI, storytelling, and entrepreneurship! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs!
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EP230 The Future is Now – Navigating AI’s Role in Education and Business with Leigh Mitchell
02/06/2025
EP230 The Future is Now – Navigating AI’s Role in Education and Business with Leigh Mitchell
💡 AI is changing the way we work, learn, and grow - are you keeping up? In this episode of AI Literacy for Entrepreneurs, I sit down with Leigh Mitchell, growth manager, educator, and changemaker, to unpack how AI is reshaping both education and business. Leigh shares insights from her work with York University, University of Guelph-Humber, and the startup ecosystem, offering a real-world perspective on AI adoption in learning and marketing. What you’ll Learn in This Episode: 🔹 The Future of Work – Why every company is now a tech company and how professionals can upskill to stay ahead 🔹 AI in Education – How educators are leveraging AI to enhance learning without replacing critical thinking 🔹 Marketing and AI – Why prompt engineering is a must-have skill for modern entrepreneurs 🔹 DEI and AI Bias – The role AI plays in shaping inclusivity and the risks we need to be aware of 🔹 AI for Business Owners – How Leigh uses AI inside The ChangeMaker Collective to streamline content, automate research, and improve strategic decision-making 💡 Key Takeaway: AI isn’t replacing humans - it’s amplifying those who learn to use it strategically. Whether you're a student, entrepreneur, or corporate leader, mastering AI is becoming as essential as digital literacy. 🎧 Listen now to gain the edge in this AI-driven world! Resources and Next Steps: 💡 – The only mastermind designed for small business owners looking to implement AI at speed and scale 🚀 📩 for exclusive insights on how to stay ahead with AI. 💬 Let’s discuss! What’s one way you’ve used AI in your business or learning journey? Comment on our socials ⬇️
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EP229 The Master Prompt - The AI Question That Changes Everything
01/22/2025
EP229 The Master Prompt - The AI Question That Changes Everything
🎙 Welcome Back to AI Literacy for Entrepreneurs After a winter break, we’re kicking off 2025 with a groundbreaking episode on a prompt engineering technique I call "The Master Prompt". This involves a mindset shift that could redefine how you plan, execute, and achieve in your business and life. 🔑 Episode Highlights What is the Master Prompt? It's a powerful AI technique where you ask AI to ask you questions - uncovering blind spots, breaking down complex goals, and driving clarity in ways you never imagined. Example: "Ask me questions to help me plan a successful product launch." Why This Matters AI becomes your strategic partner, not just a task manager. It helps simplify big projects into manageable steps. It builds your AI literacy and turns AI into a trusted advisor. Real-World Applications Personal Goals: "Ask me questions to define my 2025 priorities." Business Strategy: "Help me plan a product launch." Content Creation: "Write an engaging blog post on AI." Leadership Development: "Improve team collaboration." Step-by-Step Guide to Using the Master Prompt: Identify a specific goal or problem. Use the format: "Ask me questions to help me [insert goal]." Iterate with AI to refine the questions and uncover actionable insights. Apply the insights to your work or life for transformative results. 🛠 Pro Tips for Success Be specific with your goals. Don’t stop at the first draft - refine the questions. Save your best prompts for future use. 📢 Key Takeaway The Master Prompt isn’t just a tool; it’s a game-changing way to interact with AI. It encourages reflection, drives clarity, and makes overwhelming tasks manageable. 💡 Join the Conversation Try the Master Prompt for yourself! Use it for personal or business goals and see how it changes your workflow. Let me know your results on or . 🎯 Ready to Go Deeper? If this episode blew your mind and you’re ready to implement AI at quantum speeds, join us inside the Marketing Power Circle (MPC). It’s a mastermind for entrepreneurs who want to integrate AI into their businesses, gain back time, and build a thriving, future-forward business. 🔗 Links and Resources: Learn more about the Marketing Power Circle: Subscribe to this podcast and never miss an episode!
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EP228 Use ChatGPT to Plan Your Dream Life
12/11/2024
EP228 Use ChatGPT to Plan Your Dream Life
Have you ever thought about designing your dream life but felt overwhelmed by where to start? In this episode of ‘AI Literacy for Entrepreneurs’, we explore how ChatGPT can help you map out a vision for your ideal life - one thoughtful question at a time. Host Susan Diaz walks you through: ✨ The impressive reasoning capabilities of ChatGPT o1 and how you can have it function as a pocket strategic life coach. ✨ Step-by-step examples of using AI to clarify values, define goals, and take actionable steps. ✨ Why narrowing down prompts and asking smarter questions unlocks deeper insights. ✨ How this AI tool goes beyond surface-level advice to uncover insights you might not have considered on your own. Susan also shares personal stories about discovering new hobbies, aligning values with daily actions, and creating a roadmap for meaningful change. Whether it’s enhancing personal growth, planning career moves, or tackling business challenges, this tutorial gives you an inside look at how AI can empower self-reflection and planning in ways we couldn’t imagine before. 🎙️ Listen to the full episode now! And as you hit please, please drop us a 5-star rating. It helps more entrepreneurs like you discover AI literacy gems! Take AI Planning to the Next Level This episode offers a peek behind the curtain at the kind of transformative work we do inside the Marketing Power Circle AI implementation mastermind (MPC). While listening to the podcast and trying these strategies yourself is a fantastic start, the real amplification happens when you’re part of a council of peers. Within MPC, you gain exponential benefits from diverse perspectives and varied use cases that multiply your learning and implementation. You’ll do more than apply AI - you’ll momentum and unlock breakthroughs as a community. If you’ve ever wanted to see what’s truly possible when you collaborate with other forward-thinking entrepreneurs, this is your invitation. Ready to explore how AI can revolutionize your business and personal growth? Join the Marketing Power Circle AI implementation mastermind (MPC) and connect with like-minded entrepreneurs using AI to work smarter, not harder. Whether you're new to AI or looking to deepen your expertise, MPC is your space to learn, implement, and grow - in a community of peers. 👉 Share your Dream Life Plan! What would your ideal life look like? Have you used AI to map it out? We’d love to hear your thoughts and stories - drop us a comment or tag us on social!
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EP227 Growth vs Scale in the Age of AI with Maiko Sakai
11/19/2024
EP227 Growth vs Scale in the Age of AI with Maiko Sakai
In this episode of AI Literacy for Entrepreneurs, I sit down with brilliant business consultant to talk about the difference between growth and scale for founder-led businesses 🌱📈 This conversation gets real with how you can scale without feeling overwhelmed by complexities and milestone tech - like AI. Maiko shares some incredible insights into simplifying processes, avoiding overpromising, and embracing the beautiful messiness of efficiency 💫✨ Here's what we get into: 🌿 Understanding the crucial difference between growth and scale. 🐢 Why slowing down can actually help you speed up and focus on what truly works. 🔄 How simplifying your business can make a massive impact - but it takes strategic commitment. 🎯 Using quizzes to engage clients and generate leads effectively. 🤖 Leveraging AI tools to scale your business efficiently without losing that personal, human touch. 👉 Tune in now to discover how to strategically scale your business while simplifying your processes. 👉 To check out the resources mentioned in the episode, including Maiko’s 10-Step Blueprint for creating irresistible quizzes, reach out to or on LinkedIn 👉 Ready to take your business to the next level? Join the and implement AI tools at quantum speed to transform your small business!
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EP226 AI and Creativity: How to Collaborate with AI Without Losing Your Voice
10/30/2024
EP226 AI and Creativity: How to Collaborate with AI Without Losing Your Voice
In this episode of ‘AI Literacy for Entrepreneurs’, host Susan Diaz breaks down the dynamic between AI and creativity - specifically, how to collaborate with AI without compromising your own authentic voice. Too often, we hear that AI-generated content can sound generic, robotic, or even "too ChatGPT-ish". Susan unpacks the core reasons why this happens and shares strategic steps you can take to ensure your AI-assisted content truly sounds like you. Key Takeaways: AI as a Strategic Partner: Treat AI as your second brain. Instead of assigning it junior-level tasks, elevate your thinking and have AI help you brainstorm at the strategic level. Use it to ask the right questions that guide your creativity. Iterative Collaboration: AI works best when you work iteratively. Instead of expecting perfect results from the first draft, treat it like any other team member - provide feedback, refine, and iterate. Define your Brand Voice Clearly: If AI isn’t getting your voice, it's likely because you haven't defined your voice clearly enough. Develop a “brand book” that encompasses your tone, mood, and creative intentions. Use AI to help create this, ensuring that future outputs are aligned with your vision. Why this Matters: Understanding how to make AI work for you while maintaining your unique style is crucial for entrepreneurs and creators. Whether you're a founder, a marketer, or just AI-curious, this episode provides a practical framework for using AI as a tool for creativity - without letting it overshadow your human touch. Resources Mentioned: ChatGPT, Claude, and Gemini as tools to explore for strategic collaboration. The idea of using AI as your “second brain” for creative expansion. Enjoyed the episode? Please leave a 5-star rating and review - it helps others discover AI Literacy for Entrepreneurs. Subscribe to stay updated on future episodes and share it with your entrepreneurial friends who are exploring AI! Further AI Learning : Want to understand what generative AI really can and can’t do? This article clears up some damaging myths to help you leverage AI effectively. : Discover how AI can help you think bigger and expand faster - moving from scarcity to a mindset of abundance. This piece is essential reading if you're ready to level up your small business with AI. Join Us: Ready to implement AI at quantum speed? to get the support, frameworks, and community needed to take your AI game to the next level.
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EP225 AI and the Oppenheimer Paradox: Hope, Fear, and the Future of Work with Jesse Adams
10/16/2024
EP225 AI and the Oppenheimer Paradox: Hope, Fear, and the Future of Work with Jesse Adams
In this thought-provoking episode of AI Literacy for Entrepreneurs, host Susan Diaz welcomes Jesse Adams, CEO and founder of Ember Experience, to explore the dual nature of AI and its implications for the future of work. The discussion points to a compelling parallel in history with Oppenheimer and the development of nuclear technology, bringing both hope and fear to the front. Key Topics Covered: The Paradox of AI: Susan and Jesse talk about how AI represents both tremendous opportunities and risks, much like the invention of nuclear technology. Human vs. AI Decision-Making: Insights into the differences between human-controlled tools and AI's autonomous capabilities.While humans decided how to deploy atomic bombs, AI’s potential involves it making decisions on its own - a powerful shift that requires careful stewardship. Cultural and Ethical Implications: There is a critical need for creating a value-driven approach to how AI evolves, ensuring that it serves humanity in a positive way, rather than just driving profit and power. Psychological Safety and AI: Jesse and Susan talk about the impact of AI on workplace psychological safety. As AI tools drive efficiency, there’s an inherent tension between maximizing productivity and fostering a safe and supportive work culture. Jesse discusses how organizations can balance these pressures by focusing on intention and values. Hope for the Future: Despite the risks, we remain hopeful about AI's potential to be a force for good. Leaders must actively engage in the development of AI tools with ethical considerations at the forefront - fostering creativity, community, and the well-being of individuals. Highlights: AI's power is akin to that of nuclear technology—capable of immense good or bad. Decision-making shifts: AI can independently generate ideas and make impactful choices. Organizations must re-center on core values to guide AI implementation. The dual forces of hope and fear surrounding AI are shaping our approach to technology in the workplace. Guest Bio: Jesse Adams is the CEO and founder of Ember Experience, an organization focused on improving culture within workplaces through leadership development and creating environments of psychological safety. Jesse's unique background spans from working with Olympic athletes to corporate wellness, and now leading teams to think deeply about how to navigate the complex, nuanced relationship between technology and humanity. Connect with host Connect with guest As you hit play on this episode please leave us a 5 start review!
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EP224 AI Implementation in a Mastermind with Tara MacIntosh
10/02/2024
EP224 AI Implementation in a Mastermind with Tara MacIntosh
In this episode of AI Literacy for Entrepreneurs, I am excited to introduce you to Tara MacIntosh, our new Director of Membership Growth for the Marketing Power Circle. Tara joins me and we go deep into the work we do and the impacts we achieve inside the Marketing Power Circle (MPC), our AI implementation mastermind designed for founders of small teams. Tara and I discuss: Tara’s Journey into AI Tara shares her experience of discovering AI and highlights how being part of the MPC has accelerated her understanding of AI tools like ChatGPT and Perplexity, empowering her to use AI for deeper research, and writing. The Power of Community in MPC Tara speaks about the value of connecting with fellow entrepreneurs in the group who are at different stages of their AI journey. The sense of community, regular meetings, and accountability homework provide an environment for learning, experimenting, and implementing AI tools in real-time. She highlights the unique “early adoption” advantage of MPC members, with hands-on support from other AI-driven business owners. Why You Should Embrace Early Adoption AI isn’t just for large enterprises. As small businesses, we have the agility and the power to implement AI faster than most. Tara and I discuss why it’s essential to start now and build your AI literacy - gaining the competitive edge that’s available to you today. Five Reasons to Join the MPC Early adoption of AI will set you ahead of your competition. The community of like-minded entrepreneurs allows for collective learning. Developing an organized system for AI literacy and strategy implementation. AI will enhance your productivity and cost-efficiency without replacing your team. The MPC is fun! We enjoy genuine conversations and laughs while learning. Key Tools we Discussed ChatGPT and Perplexity are at the core of our AI discussions. We also teach about tools like Canva and automation platforms, breaking down how they help small teams integrate AI into daily operations. Our discussions focus on actionable steps, not just theory - ensuring you can implement these tools with your team. Join the Marketing Power Circle If you are a founder or lead a small team and are curious about AI implementation, the could be the place for you. We meet twice a month to collaborate, share ideas, and implement AI strategies in real-time. Want to learn more? Reach out to Tara or me for a prospectus. Resources Mentioned: Subscribe to our podcast today and stay updated with more episodes on AI literacy for entrepreneurs! Connect with us: Connect with host, Connect with . Website:
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EP223 Building an AI-Powered Podcast Workflow with Dan Sanchez
09/18/2024
EP223 Building an AI-Powered Podcast Workflow with Dan Sanchez
🎙 Welcome to AI Literacy for Entrepreneurs! In this inaugural guest episode under our new name, sits down with , a seasoned marketer, podcast host of , and AI enthusiast. Together, they explore how to leverage AI to streamline podcast production and maximize content reach. In This Episode, you'll Learn: 🚀 Dan's Journey into AI for Podcasting: Dan shares his early experiences experimenting with generative AI tools like ChatGPT to solve practical problems in podcast production, from generating creative names to designing custom workflows. 🔄 Building an AI-Enhanced Podcast Workflow: Learn about My Showrunner.com a custom GPT tool co-developed by Dan and Susan to automate parts of podcast pre-production. This tool minimizes the manual effort involved in preparing for a guest interview on your podcast or video show. 📊 Overcoming Common AI Challenges in Podcasting: Dan discusses the importance of clear, documented processes when delegating tasks to AI, and how AI should be treated like a competent team member rather than a magical solution. 📈 The Future of AI in Marketing Teams: Dan and Susan talk about the evolving role of AI in marketing and content creation, predicting a future where AI tools will handle more tactical work, freeing up time for strategic and creative efforts. 🛠️ Practical Applications and Tools: From using Zencaster for production to leveraging AI for generating show notes, social media posts, and newsletters, this episode provides actionable tips for podcasters looking to incorporate AI into their workflows. Why This Episode Matters: With AI adoption increasing rapidly, knowing how to apply these technologies in content creation can set your podcast apart. This episode is a must-listen for anyone looking to scale their podcasting efforts or enhance their marketing strategy with AI. Don't Miss This: 📝 Resource Highlight: Dan shares his AI-powered email course on marketing, a unique, hyper-personalized learning experience. If you're eager to level up your AI game, check it out at 🔗 Connect with and : Follow Susan and Dan for more AI insights and strategies on how to automate and optimize your podcast workflow!
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EP222 How I used AI to rebrand my AI podcast (A Behind-the-Scenes Look + AI Powered Rebranding Framework)
09/04/2024
EP222 How I used AI to rebrand my AI podcast (A Behind-the-Scenes Look + AI Powered Rebranding Framework)
Welcome to the very first episode of “AI Literacy for Entrepreneurs”! 🎉 In this inaugural episode, I’m pulling back the curtain on a big, bold decision: rebranding our beloved 5-year-old podcast, "The 4am Report", into its new identity, "AI Literacy for Entrepreneurs." After years of exploring what keeps founders and marketers up at night, the past year made it clear that our mission was evolving - pivoting sharply into the world of AI. And so, a rebrand was in order. What You’ll Learn in This Episode: 🔍 Why Rebrand a 5-Year-Old Podcast? Find out the emotional and strategic reasons behind saying goodbye to “The 4am Report” and how we knew it was time for a name that reflects our current mission. 🤖 The Power of AI in Rebranding Discover how I used AI tools like ChatGPT and custom GPTs to brainstorm new names, analyze past themes, and gather community feedback to guide the rebrand process. 📝 The 3 Key Criteria for the New Name I break down the three things I knew the new name needed: AI in the Name: To align with our mission and reflect the core of what we’re doing. Findable but Distinct: A unique name that is easy to find but avoids trademark headaches. Built to Last: A name that stands the test of time, not just a passing trend. 📊 Engaging the Community Learn how we included our audience in the rebranding process, from polls on LinkedIn and Instagram to direct feedback, and why this transparency was crucial to finding a name that resonates. 🔎 Navigating Trademark Availability and Market Research: Hear how AI tools like Perplexity simplified the search for name availability and helped us make a plan to avoid potential trademark issues, ensuring our new identity was both unique and legally sound. Why This Episode Matters: Rebranding is more than just a name change - it’s a strategic pivot. Whether you’re considering a rebrand or looking to leverage AI for smarter business decisions around your business infrastructure intellectual property, this episode offers a practical framework for making a significant brand transition with confidence. 🎉 Join us as we embark on this new chapter, doubling down on our mission to make AI accessible, actionable, and valuable for entrepreneurs everywhere. Stay tuned for more episodes packed with insights, interviews, and AI strategies designed specifically for your business growth. Subscribe to “AI Literacy for Entrepreneurs” and share your thoughts on this episode. What does AI mean for your business? How do you see it shaping your future? Connect with me, for real-time AI insights and updates.
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EP221 Gen AI Myths Busted - Debunking 3 (Damaging) AI Misconceptions
08/21/2024
EP221 Gen AI Myths Busted - Debunking 3 (Damaging) AI Misconceptions
Welcome back to the 4am Report AI Literacy Podcast! As we transition our podcast name to better reflect our focus on AI literacy for entrepreneurs, I’m diving deep into debunking some of the most damaging AI myths that present often in the entrepreneurial community. What I Cover in This Episode: 🚫 Myth 1: Using AI is Cheating I explore why this belief is a misconception and how AI, like any tool, is designed to augment human capabilities and foster innovation, not replace our ethical minds or creativity. 🛠️ Myth 2: AI Implementation is Complicated Real Talk: Ditch the myth that AI requires extensive tech knowledge. You’re firmly in the era of no-code solutions enabled by AI. I share a story from my own experience on how AI (and a friend in my network) helped me save my business website from malware without expensive and time-consuming traditional fixes. 🤖 Myth 3: AI Results are Unreliable and Sound Robotic I address concerns about AI-generated content’s quality, explaining the importance of quality inputs (garbage in; garbage out, folks) and the role of prompt engineering in achieving better outputs. Looking Ahead: This marks the last episode under the name "The 4AM Report". Stay tuned for our new name and a refreshed focus, continuing our mission to enhance AI literacy among entrepreneurs. Expect a lineup of incredible guests and impactful discussions in upcoming episodes! Engage with Us: Have thoughts on these AI myths or questions about AI implementation drop us a comment on our social media platforms. Your insights make our community stronger! Connect with me - : Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business revenue and productivity. Special Announcement Reminder: Be the first to experience our podcast under its new name in the next episode, where we'll continue to unravel the complexities of AI with expert insights and practical advice. Hit Subscribe! Thank you for your continued support over the last five years.
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EP220 Kickstarting your AI Journey: First Steps for AI-Newbie Entrepreneurs
08/07/2024
EP220 Kickstarting your AI Journey: First Steps for AI-Newbie Entrepreneurs
Welcome to Episode 220 of The 4am Report, a practical guide for entrepreneurs at the beginning of their AI journey. In this episode, I’ll give you the foundational steps necessary for assessing and integrating AI into your business operations. I’ll demystify the process and highlight actionable strategies that will have you moving in days and weeks, not months and years! What you'll Learn: ⚡ Understanding AI and Its Potential Impacts on Small Businesses: We'll start with a basic introduction to AI, including its common forms such as machine learning and natural language processing, and discuss how it can enhance business operations, reduce costs, and improve decision-making. 🔎 Identifying AI Opportunities within Existing Business Processes: Learn how to conduct an audit of your current business processes to pinpoint where AI can be integrated, focusing on high-impact areas like customer service, sales, and marketing. 🔁 Simple AI Tools that Can Automate Routine Tasks: Discover user-friendly AI tools that can streamline operations, featuring general examples like ChatGPT, Perplexity, and specific tools for email management and CRM. 🧮 Statistics Highlight According to McKinsey, 65% of organizations are now using generative AI, with a significant jump in adoption across various business functions. Deloitte notes that organizations are transitioning from pilot programs to large-scale deployments, though the anticipated efficiency gains are still emerging. 🇨🇦 Canadian SMBs and AI 78% are looking to adopt AI, with 65% encouraging their employees to use AI tools. The challenge remains in upskilling talent to utilize AI tools effectively. 🧠 ❤️ Why This Episode Matters With AI adoption on the rise, understanding how to leverage this technology can set your business apart. This episode aims to build AI literacy and help entrepreneurs implement AI deeply and effectively, beyond superficial use. 🎒 Case Studies and Resources For real-life examples of small businesses successfully implementing AI tools, revisit EP 218 - Beyond Blogging: 6 Use Cases for ChatGPT that Are Not Content Creation. Also pop back to explore my detailed tool recommendations and integration strategies from EP 213 - 9 AI-Enabled Tools That Save You 2 Hours a Day. 📢🤫 Special Announcement coming up Stay tuned for a significant rebranding in EP 222 after 5 years as ‘The 4am Report’. More details coming soon! Hit that subscribe button to stay in the know.
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EP219 3 Lessons from a Year of Teaching AI to Small Businesses
07/10/2024
EP219 3 Lessons from a Year of Teaching AI to Small Businesses
🎉 Celebrating One Year: The AI Advantage Program Welcome back, listeners! Today’s episode is special as we mark one year of our DIY AI literacy course - The AI Advantage. Join me, your host, Susan Diaz, as I extract three pivotal lessons from pioneering AI literacy for small businesses. Key Lessons from the Year: 🚀 Lesson 1: Early Adoption Transforms Embracing generative AI early can significantly enhance business capabilities. And I share personal reflections on how overcoming my own initial skepticism to realize AI's potential for marketing transformation. 🤝 Lesson 2: Community and Collaboration The power of a supportive learning community in fostering growth and innovation cannot be overstated. 🔄 Lesson 3: Commit to Continuous Learning I talk about the importance of adapting and evolving with AI advancements. A heartfelt thank you to our community for a year of engagement and feedback inside the program. Exciting plans ahead to expand and deepen the program's impact. 🎉 Get the AI Advantage DIY AI Literacy Course Ready to revolutionize your business with AI? Click here to 🌟 Keep listening for more insights from upcoming guests who are using AI in groundbreaking ways, and join us next time for more AI literacy discussions on The 4am Report! Connect with me - : Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business marketing and sustainability.
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EP218 Beyond Blogging - 6 Unique AI Strategies for Small Businesses
06/26/2024
EP218 Beyond Blogging - 6 Unique AI Strategies for Small Businesses
🌟 Welcome to The 4am Report, with me, Susan Diaz, your host and an AI optimist. Let’s talk about innovative ways small businesses can use artificial intelligence RIGHT NOW, beyond the basics. Today, I'm going to debunk a common myth about AI; and share six unique ways to use AI in your content marketing that go beyond writing blog articles. On the episode I cover: ✍️ Expanding AI Use Beyond Blog Writing: Many perceive AI as a tool just for generating text-based content, but it’s so much more! I’ll introduce you to advanced, practical applications that can transform your business operations. 6️⃣ Six Innovative AI Use Cases for Small Businesses: From breaking down video content to enhancing your sales processes, these tried-and-tested strategies from our Marketing Power Circle (member-only AI implementation mastermind) will open your eyes to new possibilities. In-Depth Topics: 📹 Video Content Utilization: How to transform existing video material into multiple content pieces for varied marketing channels. 💵 Enhanced Sales Processes: Utilize AI like ChatGPT and Claude to streamline your sales drafts and follow-ups, making your outreach efforts more efficient and personalized. 🎙️ Simplifying Guest Interviews with : A free tool that eases the podcast interview process by streamlining guest research and question formulation. ♻️ Revitalizing Existing Content: Use AI to update old articles or reports with new insights, SEO enhancements, and user-friendly formats. 🔎 Efficient Summarization for Client Research: Employ AI tools to quickly summarize extensive research materials, saving valuable time and effort. 💻 Optimizing Workshop Summaries: How AI can help you efficiently repurpose past workshop and training content for new audiences or formats. ⭕ Special Invitation: If you’re interested in learning how to implement these AI strategies effectively in your business, consider joining our . Drop me an email or LinkedIn DM and I'll send you more details about our AI implementation mastermind, designed specifically for small businesses looking to scale and innovate. AI is not a futuristic concept but a practical tool that can dramatically enhance the way small businesses operate today. By adopting a broader view of AI’s capabilities and integrating these technologies into various aspects of your business, you can unlock significant growth and efficiency. 🌟 Keep listening for more insights from upcoming guests who are using AI in groundbreaking ways, and join us next time for more AI literacy discussions on The 4am Report! Connect with me - : Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business marketing and sustainability.
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EP217 The Mindset of Thinking 100x with AI for Small Businesses
06/12/2024
EP217 The Mindset of Thinking 100x with AI for Small Businesses
Welcome to The 4am Report, where talk AI literacy for founder-led brands with me, your host, . Today I will be exploring what it means to think exponentially in the age of artificial intelligence and how this mindset can drastically shift your business landscape. On this podcast, we no longer do intros and outro on audio, so here’s a short note on who I am. I am , lifetime marketer with over 20 years of experience spanning startups to government sectors. I am the founder of a content marketing firm, and I am focused on how artificial intelligence can turbocharge small business operations. In this episode you should expect to hear about: 🚀 Thinking Exponentially: How adopting a 100x mindset, with the support of AI, can lead to significant growth and innovation in your business. 💡 The True Power of AI: Exploring how artificial intelligence can be a game changer, not just a productivity tool but a strategic partner in your business. In-depth Topics Covered: I love a good metaphor to help me learn and remember. And I hugely value the experts who give me that. And I try to do the same as I speak to, and train, various audiences. Inside this episode I give you an interesting analogy on how technology evolves and becomes mainstream, relating it to how refrigeration technology, initially developed for preserving life-saving drugs, evolved to widespread uses - including ‘skincare fridge’. You’ll also learn the three key mindsets for leveraging AI to grow exponentially: 🤖 Strategic Partner, Not Just a Task Manager: Viewing AI as a co-thinker and brainstorming tool, not just as an automator of mundane tasks. 🔍 Workflow Visualization: Importance of understanding current processes clearly before integrating AI, bringing clarity to how AI can fit into and optimize these processes. 🌱 Focused Implementation: The significance of starting with one tool or process, mastering it, and then scaling to avoid overwhelming change and to grow sustainably. Thinking about implementing AI in your small business? For hands-on help, consider joining our Marketing Power Circle ⭕ an AI implementation mastermind group that meets twice a month. Together, we focus on automating one business workflow every 90 days, turning your quantum possibilities into actions that will move you far ahead of the curve. Connect with me, on LinkedIn to gain AI literacy insights in real time. As you hit play, please leave us a 5 star rating ⭐⭐⭐⭐⭐ It goes far in helping us bring AI implementation strategies to more small businesses.
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EP216 Blending AI with Financial Expertise - Insights from Marni Saifert
05/30/2024
EP216 Blending AI with Financial Expertise - Insights from Marni Saifert
Welcome Back to The 4am Report 🌟 In this episode, I meet you at the intersection of AI and financial coaching with my awesome guest, Marni Saifert. A certified financial planner and financial coach, Marni brings over 30 years of expertise to our discussion, highlighting how she used AI to enhance her life and financial coaching services. 🤖 Meet Marni Saifert Marni identifies as someone who blends the mechanics of money management with the emotional aspects of financial decision-making. Her approach focuses not just on financial literacy but on understanding clients' money stories - the underlying beliefs and behaviors that shape their financial decisions. 🔍 AI in Financial Coaching We discuss how AI has become a game-changer in Marni’s practice, helping her streamline processes and enhance client interactions. AI tools have leveled up the way she operates, making her services more efficient and effective. 💡 Balancing Business Growth and Personal Time We talk about the challenges of growing a brand while maintaining a healthy work-life balance. Marni shares insights into how AI helps manage her workload, allowing her more time to focus on strategic tasks and personal growth. 🎧 The Impact of AI on Financial Literacy Learn how Marni uses AI to improve the financial literacy of her clients by providing them with customized educational materials and interactive experiences. This not only helps in better understanding complex financial concepts but also in making more informed decisions. 💬 Listen to this episode for practical advice on embracing milestone technology to stay relevant in the ever-evolving small business landscape. Remember, embracing AI is not a replacement for human expertise but rather a powerful tool to augment it. 🔗 Connect with Marni Saifert - Follow her on Instagram @moneymentormarni for more insights on your money stories and to explore her upcoming group programs. Connect with me, your host, on LinkedIn to gain AI literacy insights in real time. As you hit play, please leave us a 5 star rating. It goes far in helping us bring AI implementation strategies to more small businesses. Like what you're learning about AI and community building? Join our Marketing Power Circle where we dive right to the heart of implementing AI in your small business marketing.
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EP215 Gillian vs AI - the Newsletter Face-off!
05/16/2024
EP215 Gillian vs AI - the Newsletter Face-off!
🎧 Welcome to The 4am Report, with me, your host Susan Diaz. As we continue to explore AI's role in content creation, my guest today is Gillian Kuriyan, Director of Mommy Connections Midtown Toronto - a thriving hub dedicated to supporting parents of young children. Gillian shares her journey from skepticism to practical use of AI in her business. And perhaps most fun, if you listen to the end you’ll find a fun segment where Gillian walks us through her 3-step framework for winning newsletters that people read. And we compare that to a generic newsletter written by AI. Stay tuned to find out how the face-off goes! Gillian and I talk about: 🔍 Gillian's Love for Newsletters (which I deeply share!) Despite the growing popularity of AI tools for content automation, Gillian champions the personal touch in her newsletters, using them as a creative outlet to connect deeply with her community. She tells us how. 🤖 AI as a Supportive Tool For many folks, AI has moved from being a daunting concept to a supportive tool. Gillian tells us her story on how she began using AI for automating standard messages about event dates and then moved to deeper uses. 📝 Evaluating AI Impact We talk about how AI can be integrated into traditional content creation without compromising the authenticity that is crucial for community building. 👥 Community Building Insights Gillian provides valuable insights into managing a vibrant community, emphasizing the importance of personal connections and maintaining quality interactions, even as technology like AI becomes more prevalent in operational tasks. 🛠️ Practical Tips from Gillian Discover Gillian’s 3-step framework for winning newsletters that blend personal anecdotes with calls to action, ensuring content remains compelling and visually appealing. 📊 Gillian vs AI Demonstration Listen in on a live demonstration where Gillian and an AI-generated newsletter go head-to-head, showcasing the differences and potential of AI in content creation; particularly where it comes to being able to meaningfully scale the creative writer’s mind 🔗 Connect and Learn More Follow @mommyconnections_mto for more insights on community engagement. Connect with me, your host, on LinkedIn to gain AI literacy insights in real time. Whether you're AI-skeptical or AI-curious, this episode offers a nuanced perspective on integrating technology with a human touch. And as you hit play, please leave us a 5 star rating. It goes far in helping us bring AI implementation strategies to more small businesses. Like what you're learning about AI and community building? Join our Marketing Power Circle where we dive deeper into implementing AI in your small business marketing.
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EP214 The Future of Content Writing with AI ft. Tom Winter
04/17/2024
EP214 The Future of Content Writing with AI ft. Tom Winter
Welcome back to The 4am Report, the podcast that explores AI (artificial intelligence) literacy issues keeping small business owners up at night. In this episode, we’re thrilled to have Tom Winter, the founder of SEO Wind, dive deep into the evolving world of AI and content creation. Host Susan Diaz sits down with Tom to chat about how AI is reshaping content strategies and the myths surrounding its use. What you’ll learn in this episode: 🔍 AI’s Impact on Content Quality: We discuss the latest Google content updates and how AI tools can help create helpful, data-packed content that engages readers and complies with search engine standards. 🛠️ Myths vs. Reality: Many fear that AI content will be flagged by Google as spam or that it will dilute personal voice. Tom debunks these myths, explaining that AI is just a tool that, when used correctly, enhances content quality without compromising authenticity. 🧠 The Power of AI-driven Tools: From improving search engine performance to streamlining content creation processes, AI tools like ChatGPT are changing the game for content developers and marketers. 🤖 The Cyborg Approach: Tom advocates for a hybrid model where human creativity and AI capabilities are combined for optimal results. He shares insights on how blending AI with human input can lead to more effective and efficient content strategies. ✍️ Practical Tips for Integrating AI: For those new to AI, we talk about ways to start with tasks you may dislike, as AI can significantly reduce the time and effort required, enhancing overall productivity. 📈 Tom's Experiment: Learn about a challenge that Tom took on: publishing 100 articles in 30 days using AI tools, which resulted in an 80% increase in organic traffic. 🎧 Hit play to listen now. And as you do, please take a moment to give us a 5-star rating. It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners 📢 Join the Marketing Power Circle 📢 For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the . Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses. Connect with on LinkedIn to gain AI literacy insights in real time. Connect with on LinkedIn for insights and access to the SEO Wind tool. Dive into AI with a practical approach and see how it can amplify your marketing efforts.
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EP213 9 AI-Enabled Tools to Save 2 Hours a Day in Your Business
04/04/2024
EP213 9 AI-Enabled Tools to Save 2 Hours a Day in Your Business
Welcome to The 4am Report, where we dissect AI's dilemmas and opportunities keeping small businesses awake. 🎤 Join Host Susan Diaz today as she brings you the masterclass you need to energize your productivity with 9 essential AI tools. Join Susan for a dive into the future of efficiency 🚀✨ Sure, we all know mainstream AI tools like ChatGPT, Claude, and Perplexity, but did you know about Superhuman, which can help you save an hour a day on your inbox management? Or Canva, which can simplify presentations and image editing? And let’s not forget Zapier, the much-needed integrator that can help you stack AI tools for exponential project and cost efficiencies. In This Episode you’ll find these ‘other’ AI force multipliers for your small business productivity: Superhuman - Email Management Reimagined 🦸♀️ Use: Inbox management with AI-powered responses Cost: US$30/month Why: Saves time and keeps your inbox under control Zencastr - Podcasting, Elevated 🎙️ Use: Recording and publishing podcasts and video clips Cost: US$30-90/month Benefits: High-quality separate tracks, easy publishing, and instant transcripts Canva - Your Graphic Design Genie 🎨 Use: AI-enhanced graphic design Cost: Free - C$19/month Highlights: Magic presentations, auto design adjustments, and batch creations Descript - Video Editing Simplified 🎥 (Mentioned as Opus Pro, potentially a transcription error) Use: Easy video editing and content creation Cost: While there is a free, it covers 1 hour and you’ll probably get what you need with the US$12/month plan Why It's a Game-Changer: Automatic clip generation and editing for viral content Zapier - Connect Your Tools Effortlessly ⚙️ Use: Integrating various tools to streamline workflows Cost: While plans start at C$27/month, as a long term Zapier user from the pre-mainstream-AI-era, I can tell you that most meaningful workflows will need $49/month at a minimum. Zapier has also more recently acquired a worthwhile adversary! It’s called Make. No gatekeeping here. We haven’t tried it but we hear great reports. Why Necessary: Creates efficient, automated workflows across applications Connect with Us: 🌟 📚 Explore AI Literacy: Discover our AI Literacy course and mastermind sessions for small businesses. 📅 Want details of Upcoming Events where you can join Susan for real time AI insights? . 🎁 Freebies & Resources: Dive into our treasure trove of AI literacy materials. 🔗 Stay Connected: for the latest updates and join our vibrant community of AI optimists. 📢 Call to Action: Ready to harness the power of AI in your business? Book a discovery call with Susan to explore how these tools can revolutionize your workflow.
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EP212 AI for All - Democratizing Tech in the Entrepreneurial World (ft. Talica Davies)
03/21/2024
EP212 AI for All - Democratizing Tech in the Entrepreneurial World (ft. Talica Davies)
🌟 Welcome to "The 4am Report" 🌟 In this special episode, we're getting right to the heart of AI's impact on small businesses, with a special focus on the critical conversation around user demographics and the digital divide. I am your host, Susan Diaz, and I’m joined by Talica Davies, Principal of . A sales mind extraordinaire and advocate for democratizing AI, Talica is Program Affiliate for . We explore how AI is currently being harnessed and who is being left behind. 📊 Who's Using AI? Inequality Exposed 📊 A significant portion of society has interacted with AI technologies like ChatGPT, yet there's a noticeable gap in usage among different demographics. Gen X and small businesses led by traditionally marginalized founders, particularly BIPOC women, show lower engagement with AI. This highlights a digital divide but also an unparalleled opportunity for change. 🌱 The Opportunity to Democratize AI 🌱 This gap presents a unique chance for agile small businesses to leverage AI, potentially leveling the playing field. By embracing AI, marginalized founders can harness this disruptive technology to amplify their growth, innovate, and compete more effectively in today's digital marketplace. 🔍 Navigating the AI Landscape for Small Businesses 🔍 We discuss practical steps for small businesses to embrace AI, enhance AI literacy, and explore AI's potential to democratize technology access. Join us as we unravel how small businesses can navigate the AI landscape, harnessing its power for innovation and efficiency. 📢 Join the Marketing Power Circle 📢 For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the . Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses. Connect with on LinkedIn to gain AI literacy insights in real time. Find on LinkedIn for actionable sales advice. Thank me later! Learn more about how you can . Want free AI literacy resources? Grab our guide with a and everyday productivity! 🎧 Please give us a 5-star rating. It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners!
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EP211 Overcoming AI Implementation Hurdles for Small Businesses
03/06/2024
EP211 Overcoming AI Implementation Hurdles for Small Businesses
Welcome to Episode 211 of "The 4am Report", with host Susan Diaz. Today, we tackle the elephant in the room for small businesses: AI implementation challenges. Despite the agility and innovation small teams can offer, many are still on the sidelines, puzzled by AI integration. Susan dives deep into the three core hurdles small businesses face in embracing AI, and how to leap over them: ⏰ Leadership Time Constraints: Discover strategies for busy leaders to carve out time for AI learning and planning, understanding its pivotal role in steering business transformation. 🏎️ Navigating the Fast-Changing AI Landscape: With AI evolving daily, grasp how to stay ahead without being overwhelmed, finding reliable partners and resources in this journey. ⚙️ Streamlining Systems for AI: Learn why your current systems and workflows are crucial to AI success and how to optimize them for impactful automation. Susan shares insights on moving from merely consuming AI content to actual implementation, emphasizing AI's role as a significant change agent, similar to historical milestones like the advent of the internet. This episode is a must-listen for any small business leader looking to harness the power of AI to scale their operations efficiently. Looking for personalized guidance on AI integration? to start your journey toward AI mastery and ensure your small business isn't left behind in the tech revolution. 🔗 Resources for Deeper Learning: Connect with on LinkedIn to gain AI literacy insights in real time. Grab our free guide with a and everyday productivity! 🏆 Please give us a 5-star rating. It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners!
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EP210 WTF is a Custom GPT? (featuring Matt Paige)
02/21/2024
EP210 WTF is a Custom GPT? (featuring Matt Paige)
Welcome to The 4am Report, with me ! In this episode, I talk to , Vice President of Marketing at HatchWorks, AI Trainer, and Host of the Built Right Podcast, on the transformative potential of custom Generative Pre-trained Transformers (GPTs) for small businesses. 📝 In This Episode we cover: 🥊 The concept of AI agents, also referred to as custom GPTs, which can work autonomously and asynchronously, potentially revolutionizing tasks within organizations and life in general. 💵 How to monetize custom GPTs using platforms like Gumroad. And why ‘the GPT store’, which is not yet monetized may be worth your time. 💻 The evolving role of jobs in the face of AI, with tasks shifting towards more strategic activities rather than repetitive ones. 🏆 The democratization effect of AI on small businesses, allowing them to compete with larger corporations by levelling the playing field. 🤸♂️ The emergence of open-source AI models (Mistral, Llama and more) and their significance in the future of technology for small businesses. 🛒 A look at practical examples of how AI can improve daily life, such as generating meal plans catering to specific dietary requirements. 📕 A use case from Matt on how he used a data science approach to create a custom GPT that performed clustering analysis on an Airbnb dataset, resulting in a marketing strategy that was developed in minutes rather than weeks. All this, and much more, in this value-packed episode of The 4am Report, focussed on creating AI literacy in the marketing domain, for small businesses. Hit that play button! 🔗 Resources for Deeper Learning: Connect with and on LinkedIn to gain AI literacy insights in real time. Interested in learning more about custom GPTs and how they can elevate your business? Visit to discover our custom GPT that is designed to help podcast guests with pre-production. It cuts guest research time from 90 mins to 5 mins! Embrace AI to amplify your business's reach and efficiency. Grab our free guide with a and everyday productivity! 🎧 As you hit play, please drop us a 5-star rating. It allows us to continue to create more episodes with AI insights and tips tailored for the entrepreneurial mind.
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EP209 AI Co Pilots for small business excellence (Beginner's Edition) with Karl Yeh
02/07/2024
EP209 AI Co Pilots for small business excellence (Beginner's Edition) with Karl Yeh
🎙️ Welcome to a special edition of The 4am Report, where we continue to bring awesome AI literacy content covering Generative AI for Small Businesses. Please welcome ! Today, we're diving into the transformative world of thinking about Generative AI in a strategic context rather than a task-based approach. We’ll do this with the insights of . 👥 Meet our Expert Guest: is a Demand generation leader, video content creator, AI strategist and operator, and the Co-founder . brings a wealth of knowledge, sharing how AI tools offer a competitive edge and streamline operations. For small businesses, AI is not just a buzzword; it's a co-pilot that navigates you through the complexities of modern entrepreneurship. 📝 In This Episode we cover: AI as Your Co-Pilot: Discover AI's role in enhancing decision-making and efficiency. Real AI Impact: provides real-world examples where AI has been a game-changer. Myth-Busting AI: We tackle the myths, giving you the real scoop on AI's capabilities to help you cut through the noise. Overcoming AI Hurdles: Practical advice for small businesses looking to adopt AI. AI’s Future: Peek into the future of AI in small businesses over the next five years. Ethics and Security: We give you practical guidance on the ethical use of AI and how to secure your business while also leveraging the AI landscape. 🚀 Take Action Now: Eager to integrate AI into your small business? This episode is your first step towards leveraging AI's full potential! 🔗 Resources for Deeper Learning: Connect with and on LinkedIn to gain AI literacy insights in real time. Discover how ’s AI implementation firm, 0260.AI can help you accelerate your AI plans. Grab our free guide with a and everyday productivity! 🎧 Don't get left behind in the AI revolution. for more such insights and tips tailored for the entrepreneurial spirit. Drop us a 5-star rating. It allows us to keep coming back with more powerful AI literacy episodes to help small businesses soar!
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EP208 AI for All: Empowerment through AI Literacy and Learning
01/24/2024
EP208 AI for All: Empowerment through AI Literacy and Learning
In this insanely valuable AI Literacy Panel episode of 'The 4am Report', host Susan Diaz joins Melissa Penton, Stan Chang, and Sandra Janjicek - feminists and tech optimists who are giving us their PERSONAL TIME to create a crucial minimum viable level of AI literacy for small businesses! Together, we uncover the key role of AI in our daily lives and the profound impact that our current responses will have on future generations. Tune in as we explore how AI literacy not only shapes our interaction with technology but also prepares us for a future where AI just runs in the background. 🌐 The Essence of AI Literacy in Today's Digital Age: Exploring how AI is integrated into our daily lives and the importance of understanding its impact. 🤖 Balancing Technological Advancements with Privacy and Ethical Considerations: A discussion on navigating the complexities of privacy and ethics in the AI landscape. 📚 How AI Is Reshaping Education and Career Paths: Insights into how AI literacy is becoming crucial for future generations in their educational and professional journeys. 🔍 The Role of AI in Augmenting Human Skills: Examining the relationship between AI advancements and the retention of essential human skills. Tune in! 🌟 Enjoyed the episode? We'd love to hear your thoughts! Please leave us a 5🌟 rating and explore more episodes. Your insights help us grow and bring more meaningful content to you. 🔗 Connect and continue the conversation on LinkedIn: 🔥 'MyShowrunner' (are you a podcast host or friend of a podcast host? This tool is NOT OPTIONAL) '' is a custom GPT tool specifically designed for AI-literate podcast hosts. It epitomizes the essence of what we discussed in our episode – harnessing the power of AI for greater efficiency and innovation. Imagine cutting down your podcast editing and production time from 90 minutes to a mere 5 minutes. That's the kind of efficiency 'MyShowrunner' offers. It's not just a tool; it's your digital assistant that understands the nuances of podcast production and helps you create more impactful content in less time. Subscribe and Share 🎙️ Don't miss out on our future episodes - subscribe to 'The 4am Report' and share this episode with your network. Let's deepen our understanding of AI together and stay ahead in the ever-evolving tech landscape.
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EP207 Get the AI Edge into Your Online Presence (A Conversation with Fifa Tran)
01/10/2024
EP207 Get the AI Edge into Your Online Presence (A Conversation with Fifa Tran)
🎙️ Welcome to another episode of The 4am Report! Today, we're diving deep into the world of AI and web design with our special guest, Fifa Tran. Fifa is not just a web design expert; she's a visionary in blending AI with creative strategies to boost online presence. Get ready to learn how AI can give your brand the edge it needs in the digital world. 🤖 Key Discussion Highlights: 🌐 Fifa's Journey into AI-Driven Web Design: Discover how Fifa embraced AI tools to transform the web design landscape for brands, and how you can too. 💡 Balancing Creativity and AI: Learn about the synergy between human creativity and AI capabilities in crafting unique online experiences. 🛠️ AI Tools you Can't Miss: Fifa and Susan share their top AI tools that are game-changers in web design and content creation. 🚀 Boosting Brand Presence with AI: Insights on how AI can elevate your brand's online visibility and engagement. 📣 Like what you’re hearing? 🌟 Follow the visionary for a daily dose of inspiration and tips @FifaTran. Dive deeper into her work at . 💬 Engage with us! 📱Stay connected with our host for more insights on AI in marketing. 🛠️ AI Tools mentioned by Fifa and Susan - OpenAI’s heavyhitter generative AI tool Elementor - for Wordpress web design projects - email plugin (for G-Suite) that is heavy on the AI. 📚 Further Learning: Explore additional resources and episodes on AI's role in marketing and brand development on previous episodes of The 4am Report podcast. Stay ahead of the curve - subscribe to ✉️ Don't forget to tune in on Thursdays at 4am for future insightful conversations on AI in marketing! If you loved this episode, show your support with a 5-star review 🌟🌟🌟🌟🌟
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EP206 AI, feminism, and the art of entrepreneurial hiring with Kate Wade
12/13/2023
EP206 AI, feminism, and the art of entrepreneurial hiring with Kate Wade
Welcome to The 4am Report podcast, where the restless thoughts of marketers and entrepreneurs come to rest! I’m Susan Diaz, your host. And in this insightful episode, I'm thrilled to be joined by the remarkable Kate Wade, executive coach, resume writer, and a fervent advocate for helping entrepreneurs navigate their careers and the careers of those they hire. 🌟 Here's a glimpse into our enlightening conversation: 🔄 The key role AI (artificial intelligence) will play in creating career pivots, the way we hire, and the way we position ourselves. 🚀 Kate's ambitious goal to use AI-assisted career support to help 10,000 women break through the glass ceiling. ✍️ How AI can streamline grant writing, nonprofit work, and even shape feminist narratives in the workplace. 🤖 A glimpse behind the scenes into building a Feminist GPT - Kate tells about her pioneering work int the development of a feminist GPT model! Learn how tweaking AI language can foster more inclusive and gender-aware communication. 📈 The nuances of resume writing in the age of AI, how to spot machine-generated text (AND and how not to sound robotic!!!) 🎯 The importance of centereing quantitative metrics in resumes and the power of AI to help with compelling, results-oriented narraitves 📢 Don't miss the rest of our deep dive - including some of the best AI tools for job seekers! Kate brings invaluable insights that will help you win whether you’re looking for your next career leap, or hiring for your business. 🤝 Connect with and join her mission to empower women in their careers. If you're inspired by our chat, show some love with a 5-star review for The 4am Report. Please share this episode with a fellow entrepreneur who is an AI optimist! 📱 Stay connected with me, your host and don't forget to subscribe to ✉️ for your weekly dose of marketing and AI wisdom. Want to harness the power of AI for your blog content creation right away? This bite-sized 25-minute masterclass will promote your thought leadership 📝🔥 Remember, with AI in your arsenal, the only thing you'll lose sleep over is how to spend all that extra time you've gained. Tune in to "The 4am Report" and transform those restless nights into days of endless possibilities.
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EP205 AI for introverts with Julie Greenham
11/29/2023
EP205 AI for introverts with Julie Greenham
Welcome to The 4am Report, a podcast where we delve into the things keeping marketers and entrepreneurs up at night. In this thought-provoking episode, I chat with success coach Julie Greenham, Founder of The Quiet Powerhouse. With her extensive background as a success coach, speaker, and Service Director for a major Canadian airline, Julie brings over 20 years of leadership experience. Join us as we explore how introverts can harness AI tools to transform their marketing strategies and achieve their highest aspirations. Here is some of what we cover: 🌟 The impact of AI can have on founder-led brands, particularly introverts. 🛤️ From French tutor to success coach, what Julie's journey can teach you about forging a unique path; especially if you are an introverted woman entrepreneur navigating marketing and sales. 🤖 How AI tools like ChatGPT are revolutionizing marketing for introverts by mitigating challenges like overthinking and perfectionism. ✨ Using AI to improve your creativity and efficiency in the process of creation (for example engaging social media content, planning events, and developing effective pages on your website that sell). 🕊️ The importance of whitespace in marketing for introverts; and how AI can help create the time and headspace to think. 📧 Exploring the use of AI in efficiently managing emails while keeping your personalized and authentic brand voice. 🧩 How AI can simplify creating systems, SOPs, and templates for repetitive but essential business tasks. 🗣️ Interesting insights into the versatile applications of AI in both personal and professional communication, including sensitive topics like communicating with your ex! 🎧 Listen to the episode for all that and a LOT more! 🌟 Connect with Julie! Check out and engage with her on @iamjuliegreenham for more empowering content. Thank you for tuning in to The 4am Report. Please leave us a 5-star review and share this episode with fellow entrepreneurs. 🌐 Connect with me, your host Want top quality marketing x AI content like this delivered right to your inbox? Subscribe to our weekly ✉️ and stay in the know. Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will 📝🔥
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