EP236 The Soul of Strategy - Human-Centered Growth in a Tech-Driven World with Liat Horovitz
Release Date: 05/14/2025
EP248 AI for Sales Enablement at Founder Scale (without sounding robotic)
AI Literacy for Entrepreneurs
Founder-led teams can use AI to run effective, specific outreach - without sounding robotic. In this episode of âAI Literacy for Entrepreneursâ, I share a five-part ânon-cringeâ follow-up, a reusable variable-block system, tone/quality checks, a 5-step SOP you can paste into your AI tool, and a 48-hour challenge to make it real. Inside the episode: The 5-line follow-up that doesnât make you cringe (context â value â ask â next step â grace). A variable-block library (Persona, Pain, Proof, Offer, CTA) so AI can personalize at speed. Three 60-second QC checks to keep tone...
info_outline
EP247 Data, Docs, and your AI Knowledge Base - the 4-Folder System that Makes AI Work
AI Literacy for Entrepreneurs
âAI canât use what you havenât organized.â In this solo teaching episode, host Susan Diaz lays out a lightweight, repeatable structure for an internal knowledge base that actually powers your AI - so custom GPTs, Gems, or projects stop guessing and start producing on-brand, accurate work. Youâll learn the difference between rules (how your AI behaves) and knowledge (what it must know), how to build a four-folder knowledge base, ways to keep it fresh, what not to include for privacy/safety, and a 48-hour challenge to prove it on a real workflow. What youâll learn Rules vs...
info_outline
EP246 From AI Literacy To Implementation That Ships (Introducing Northlight)
AI Literacy for Entrepreneurs
Episode summary Three different leaders told me the same thing last quarter: âWe tried AI. It felt cool. It didnât change any results.â Northlight exists to fix that gap. In this episode I introduce Northlight - my AI literacy + implementation firm for teams that are done dabbling and ready for workflow wins they can measure. We turn AI from a novelty into a compounding asset using SOPs, custom GPTs/agents, and responsible guardrails. Youâll also hear a simple 48-hour challenge to prove the value on one real workflow, plus a founder-friendly launch offer for a rapid diagnostic. What...
info_outline
EP 245 AI Meets DEI - Building Inclusive Workplaces in the Age of Automation with Gabby Zuniga
AI Literacy for Entrepreneurs
How do diversity, equity, and inclusion (DEI) goals evolve in a world being rapidly reshaped by AI? In this episode, I sit down with , founder of InclusiveKind, where she helps organizations across nonprofit and corporate sectors do DEI right through assessments, strategy, training, and policy review. We dig into: The ebb and flow of organizational commitment to DEI since 2020 - and why some companies stick with it while others quietly pull back. Why DEI is not just about race or ethnicity but also about learning styles, generational diversity, and workplace equity at every level. How AI is...
info_outline
EP244 Getting Found on AI (and Why SEO Foundations Still Matter) with Andrew Jenkins
AI Literacy for Entrepreneurs
AI search is here. People are using ChatGPT and other tools to discover businesses - but my guest today on the podcast, shows why the foundations of SEO still matter. Andrew is CEO of Volterra Digital, a top-ranked social media agency, and a long-time member of my Marketing Power Circle (MPC). We dive into: Why getting found on AI isnât a âflip the switchâ formula The role of reviews, backlinks, and industry recognition in AI search rankings How Andrew used Clutch.co to build a discoverability flywheel How custom GPTs and vibe coding are transforming small agency workflows The...
info_outline
EP243 Canva, AI, and the Future of Design for Non-Designers with Emily Baillie
AI Literacy for Entrepreneurs
In this episode of AI Literacy for Entrepreneurs, I sit down with Emily Baillie, founder of Compass Content Marketing and longtime digital marketing strategist turned AI literacy expert. Emily has been helping businesses navigate digital change for over 15 years. When ChatGPT first launched, she quickly saw the impact AI would have and started teaching AI and marketing workshops - which are now her most requested service. We dive into: Canvaâs AI superpowers: from the one-click background remover to magic resize, magic write, and even language translation. Where to start if youâre new...
info_outline
EP242 Prototype > Perfection - Deborah Carraro on Learning AI by Doing
AI Literacy for Entrepreneurs
This episode dives into the evolving space where entrepreneurship, education, and AI collide. Host sits down with , an educator, AI leader, and founder of ideborah, to unpack how early-stage entrepreneurs can approach AI with creativity, experimentation, and values alignment. Deborah, who also leads AI efforts at Coralus (formerly SheEO), shares her insights from working with founders and students navigating new tech - often for the very first time. đĄ Key Themes Confidence over perfection: The first step to AI literacy is giving yourself permission to try Small experiments > Big...
info_outline
EP241 Winning Mindset in the Age of AI with Melissa Lloyd
AI Literacy for Entrepreneurs
In this episode, , founder of Aigility Hub, joins host to explore the mindset-first approach to adopting AI. We unpack why tools and tactics should follow clarity, confidence, and intentional leadership. This conversation is a must-listen for entrepreneurs and leaders feeling overwhelmed by tech shifts and wondering how to bring human-centred strategy to their AI journey. đĄ Key Themes: Mindset before tools: Why jumping into automation without alignment is a fast path to failure From fear to fluency: A leaderâs journey from AI-skeptic to AI-evangelist Overwhelm is optional: Practical ways...
info_outline
EP240 Why your Custom GPT Wonât Work (and the 48-Hour Rescue Mission)
AI Literacy for Entrepreneurs
Ready to stop cursing at that under-performing GPT (that you lovingly built - only to watch it spit out meh)? In this short episode, host breaks down five foundations every custom GPT needs before it can truly earn a spot on your team, plus a 48-hour challenge to tune-up (or totally transform) the bot you already have. Whatâs inside đ§âđ» The mindset flip: treat your GPT like a junior hire, not a piece of software. âïž SOPs > prompts: why bolting on a clear, bullet-proof workflow instantly levels up output quality. đ Rules vs. knowledge base: the single most common structural...
info_outline
EP 239 How 3 founders use AI to think 100x
AI Literacy for Entrepreneurs
In this weekâs âAI Literacy for Entrepreneursâ I tap three founders who turned very human skill-sets - strategy, street-level video, personal style - into AI-fuelled growth engines. What we cover Quiz funnels that work while you sleep Growth strategist dissects why most quizzes flop, then shows how she drafts curiosity-packed titles in ChatGPT and lets Interactâs new AI builder spin out all the logic branches in minutes. From one hour of phone clips to 40+ assets , founder of Shutterb, explains how sheâd turn everyday âcontent-paparazziâ into content for days. She walks us...
info_outlineIn this heartfelt and thought-provoking conversation, host Susan Diaz sits down with Liat Horovitz - results coach, founder of Revival Retreats, and host of The Results Club Podcast - to explore what it really means to grow a business (and a life) in the age of AI without losing your humanity.
With a background in big tech and marketing, Liat walked away from corporate life to pursue a more connected, values-led path. In this episode, she shares what it takes to make a bold leap - and how we can embrace AI without sacrificing the human essence that makes us impactful leaders.
đĄ In This Episode, we Cover
Why Connection Is the Real Currency: AI can do a lot, but it canât replace human connection. Liat shares how connection remains the heartbeat of business success.
Bridging Corporate and Entrepreneurial Mindsets: Liat explains how her background in both worlds helps her coach entrepreneurs through high-stakes decisions.
Facing AI Fears with Curiosity: From data privacy to job security, we unpack the real concerns people have with AI - and why asking better questions is the antidote to fear.
The Power of Thoughtful Adoption: We talk about how Liat uses ChatGPT, how her team is automating the right things, and why AI can be your secret time-saver when approached with intention.
Revival 5.0 and the Future of Human-Centered Business: Liat reflects on what it takes to build sustainable communities and experiences - and why the future of growth is relational, not transactional.
Key Quotes
âAI will never replace connection. It can support you, enhance your process, but it will never replace the feeling of being seen and heard.â
âEvery bit of success Iâve had has come from relationships. Thereâs no hack for that.â
âYou donât want to make business decisions from a place of scarcity. Thatâs where so many people get stuck.â
đ§ Listen Now and hit that 5-star rating button as you play.
đ Connect with Liat:
-
Website: liathorovitz.com
-
Podcast: The Results Club
-
Instagram @liathorovitz
-
Liat Horovitz on LinkedIn
đ Connect with Susan Diaz on LinkedIn or Instagram.
đ„ If this episode resonated, share it with a friend - and donât forget to leave a 5-star rating. It helps more founders find the support they need in an AI-powered world.
Want to deepen your own strategy and stay ahead in the AI landscape?
đ Join the Marketing Power Circle for monthly deep dives, custom workflows, and peer-led AI innovation.