When Everything Feels Important: How to Choose What to Work on Next
Align & Amplify Podcast
Let’s talk about that feeling when everything on your list seems important—like, “If I don’t do this right now, my business might stall out.” Whether you’re in the middle of a big project or just trying to keep up with the day-to-day, it’s easy to feel pulled in a million different directions. Between managing clients, building your brand, keeping your website updated, and nurturing your leads—it can feel like every single thing deserves top billing. I get it because I’ve been there, too. As a creative and entrepreneur, my brain is always buzzing with ideas—new...
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I'M BACK! Behind the Scenes- Life as a Mom of Two and What’s Next for the Business
Align & Amplify Podcast
In this episode, I’m sharing a candid update on life lately—navigating the kind of back from maternity leave stage, adjusting to life with two kids, and what that actually looks like as a business owner. I’m giving you a peek into Max’s arrival, the sweet (and sometimes chaotic) moments of motherhood, and how I’m balancing it all. Plus, I’m pulling back the curtain on what’s brewing behind the scenes in my business—from fresh new podcast content to exciting ideas about using AI with website copy. Whether you’re a fellow mompreneur, a travel professional, or just love a good...
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RE-RELEASE: Using Color Psychology in Your Branding
Align & Amplify Podcast
We’re bringing back one of our most-loved episodes: Using Color Psychology in Your Branding. If you missed it the first time—or just need a refresher—this conversation is packed with insightful tips on how color impacts your brand’s identity, audience perception, and overall vibe. It's just as relevant today as when it first aired, and we think you'll get just as much value out of it the second time around.
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Website Must-Haves to Increase Conversions
Align & Amplify Podcast
In this episode, Kristin discusses essential elements for creating a website that effectively converts visitors into customers. She emphasizes the importance of user experience, compelling website copy, clear calls to action, and the integration of email marketing to nurture relationships with potential clients. Takeaways User experience is crucial for keeping visitors engaged. Mobile optimization is essential for modern websites. Website copy should speak directly to your ideal client. Clear calls to action guide users on what to do next. Offer freebies to encourage email list...
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RE-RELEASE: Planning a Successful Brand Photoshoot
Align & Amplify Podcast
We’re bringing back one of our most-loved episodes — and for good reason! Whether you're rebranding, updating your website, or just ready to refresh your visual identity, a brand photoshoot is one of the best investments you can make in your business. In this episode, I’m diving into everything you need to know to plan and get the most out of your shoot — especially if you’re a personal brand or online business owner. This content is just as relevant today as when it first aired, and it’s packed with practical tips that I’ve used time and time again for both Girlboss Designer (my...
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Create Connection and Build Trust on Autopilot: Using Email Automations
Align & Amplify Podcast
As a service-based business owner, staying connected with your audience is key to building strong, long-lasting relationships. But what if there was a way to keep the conversation going with your clients—even when you're not around? That’s where email automation comes in. Email marketing automation is a game-changer for businesses of all kinds. Whether you’re a coach, a consultant, or a travel professional, automating your email marketing can help you nurture leads, build trust, and ultimately grow your business—all on autopilot. Let’s dive into what email...
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The Most Common Website Questions Answered: A Behind-the-Scenes Look at In Flow Design Co.
Align & Amplify Podcast
If you’ve ever considered working with us on your website or even tackled a DIY website project yourself, chances are you’ve had some pressing questions about the process. After years of consultation calls, I’ve noticed certain questions pop up time and time again. So, in this post, I’m breaking down some of the most frequently asked questions about websites, templates, and our process at In Flow Design Co. Grab a coffee, and let’s dive in!
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Time-Saving Systems Every Service-Based Business Needs
Align & Amplify Podcast
This week, Kristin discusses essential time-saving systems for service-based businesses, emphasizing the importance of automation and efficiency. She shares her experiences in creating workflows, email templates, and project management systems that streamline operations and enhance professionalism. The conversation covers various systems, including automated inquiry processes, ready-made email templates, project workflows, and content creation strategies, all aimed at saving time and energy while improving client interactions and business growth!
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Meet the Team: Our Lead Designer Madison
Align & Amplify Podcast
In this episode of the Align & Amplify podcast, host Kristin Richards introduces her design team member Madison, discussing the evolution of In Flow Design Co. from a solopreneur venture to a collaborative team. They explore the importance of team dynamics, the journey of hiring and working with designers, and the balance between motherhood and running a business. Madison shares her background in design and how her role has evolved within the company, emphasizing the collaborative nature of their work and the benefits of having a dedicated team.
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RE-RELEASE: Things to Consider When Hiring a Website Designer
Align & Amplify Podcast
Today, we’re bringing back an episode all about what to consider when hiring a website designer. Whether you're launching a new site or refreshing your brand, finding the right designer is key. In this episode, I’m sharing essential strategies and mindset shifts for creative entrepreneurs looking to grow their online businesses. It’s so important to align your business practices with your personal values—especially when hiring a web designer. I cover key considerations like finding a designer whose style resonates with you, understanding the role of marketing knowledge, managing...
info_outlineIn this episode, Kristin Richards discusses the importance of aligning your mindset and business goals with your true desires. She emphasizes the need to redefine goals beyond financial metrics, focusing instead on the feelings and experiences that come with achieving those goals. Kristin shares her personal journey of visualizing her future self and making decisions based on that vision, encouraging listeners to tap into their own future selves to create a more fulfilling life. The episode concludes with an invitation to experiment with goal setting and to embrace the journey without being tied to strict timelines.