How to Choose the Right Social Media Platform for Your Business (Without Burning Out)
Align & Amplify Podcast
Feel like you need to be on every platform just to stay relevant? Let’s drop that pressure. In this episode, I’m breaking down how to choose the best social media platform for your business based on your goals, your industry, and—let’s be real—your capacity. I’ll walk you through how I personally use Instagram and Pinterest in my design business, plus how you can strategically pick (and stick to) the right platforms for your own marketing—especially if you’re a travel advisor or service provider. We’ll chat about: - Why being everywhere isn’t always the smartest move - The...
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How I Use Profit First to Manage My Business Finances (and Why It Changed Everything)
Align & Amplify Podcast
Ever find yourself wondering, “Where did all the money go?” You’re not alone—and that’s exactly what led me to the Profit First method. In this episode, I’m breaking down how I’ve implemented Profit First inside my branding and website design agency—and how it’s completely changed the way I manage cash flow, pay myself, and plan ahead for things like team growth and even maternity leave. You’ll hear: • What the Profit First method actually is (in simple terms) • Why the “pay yourself first” model works better than you’d think • How I’ve customized the method...
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Why I Switched to Showit from WordPress
Align & Amplify Podcast
After designing dozens and dozens of websites over the years, I made the switch from WordPress to Showit back in 2020—and I haven’t looked back. In this episode, I’m breaking down the real reasons behind the switch (and no, it’s not just because it’s “pretty”). From ditching plugin updates to freeing up design control, I’m sharing the behind-the-scenes of how this move made life easier for both me and my clients—and how it helped me grow my business, too. If you’ve ever felt overwhelmed by WordPress, stuck in rigid design limitations, or want a simpler way to launch a...
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Delegation 101: Knowing What to Hand Off and When
Align & Amplify Podcast
Feeling like you’re doing all the things in your business? You’re not alone—and you’re definitely not meant to wear every hat forever. In this episode, I’m walking you through the ins and outs of smart delegation—whether you’re still a solopreneur or starting to grow your team. I’ll share the exact roles I’ve hired for over the years, how I decided what to outsource (and when), and why handing things off is one of the best ways to reclaim your time and grow your business. We’ll cover: - The first tasks to delegate (and how to know you’re ready) - My behind-the-scenes team...
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When Everything Feels Important: How to Choose What to Work on Next
Align & Amplify Podcast
Let’s talk about that feeling when everything on your list seems important—like, “If I don’t do this right now, my business might stall out.” Whether you’re in the middle of a big project or just trying to keep up with the day-to-day, it’s easy to feel pulled in a million different directions. Between managing clients, building your brand, keeping your website updated, and nurturing your leads—it can feel like every single thing deserves top billing. I get it because I’ve been there, too. As a creative and entrepreneur, my brain is always buzzing with ideas—new...
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I'M BACK! Behind the Scenes- Life as a Mom of Two and What’s Next for the Business
Align & Amplify Podcast
In this episode, I’m sharing a candid update on life lately—navigating the kind of back from maternity leave stage, adjusting to life with two kids, and what that actually looks like as a business owner. I’m giving you a peek into Max’s arrival, the sweet (and sometimes chaotic) moments of motherhood, and how I’m balancing it all. Plus, I’m pulling back the curtain on what’s brewing behind the scenes in my business—from fresh new podcast content to exciting ideas about using AI with website copy. Whether you’re a fellow mompreneur, a travel professional, or just love a good...
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RE-RELEASE: Using Color Psychology in Your Branding
Align & Amplify Podcast
We’re bringing back one of our most-loved episodes: Using Color Psychology in Your Branding. If you missed it the first time—or just need a refresher—this conversation is packed with insightful tips on how color impacts your brand’s identity, audience perception, and overall vibe. It's just as relevant today as when it first aired, and we think you'll get just as much value out of it the second time around.
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Website Must-Haves to Increase Conversions
Align & Amplify Podcast
In this episode, Kristin discusses essential elements for creating a website that effectively converts visitors into customers. She emphasizes the importance of user experience, compelling website copy, clear calls to action, and the integration of email marketing to nurture relationships with potential clients. Takeaways User experience is crucial for keeping visitors engaged. Mobile optimization is essential for modern websites. Website copy should speak directly to your ideal client. Clear calls to action guide users on what to do next. Offer freebies to encourage email list...
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RE-RELEASE: Planning a Successful Brand Photoshoot
Align & Amplify Podcast
We’re bringing back one of our most-loved episodes — and for good reason! Whether you're rebranding, updating your website, or just ready to refresh your visual identity, a brand photoshoot is one of the best investments you can make in your business. In this episode, I’m diving into everything you need to know to plan and get the most out of your shoot — especially if you’re a personal brand or online business owner. This content is just as relevant today as when it first aired, and it’s packed with practical tips that I’ve used time and time again for both Girlboss Designer (my...
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Create Connection and Build Trust on Autopilot: Using Email Automations
Align & Amplify Podcast
As a service-based business owner, staying connected with your audience is key to building strong, long-lasting relationships. But what if there was a way to keep the conversation going with your clients—even when you're not around? That’s where email automation comes in. Email marketing automation is a game-changer for businesses of all kinds. Whether you’re a coach, a consultant, or a travel professional, automating your email marketing can help you nurture leads, build trust, and ultimately grow your business—all on autopilot. Let’s dive into what email...
info_outline- User experience is crucial for keeping visitors engaged.
- Mobile optimization is essential for modern websites.
- Website copy should speak directly to your ideal client.
- Clear calls to action guide users on what to do next.
- Offer freebies to encourage email list sign-ups.