Are You Losing Half Your Website Visitors? Why Mobile Experience Matters More Than You Think
Align & Amplify Podcast
What if half the people landing on your website are quietly leaving… without ever inquiring? That’s not a dramatic take. It’s reality. For most travel advisors, around 50% of website traffic is coming from mobile. And yet, mobile is often the most overlooked part of the design process. In this episode, I’m breaking down what actually makes or breaks your mobile experience and how small design missteps could be costing you real inquiries. We’re not talking about a full redesign. We’re talking about the subtle friction points that cause someone to click away before they ever reach...
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The Biggest Changes I Made in My Business in the Last 12 Months (And What Actually Worked)
Align & Amplify Podcast
The past year pulled me back into the day-to-day of my business in a way I hadn’t experienced in a long time—and it changed everything. After maternity leave, a team shift, and stepping back into project management, I got a clear, unfiltered look at what was actually happening behind the scenes. What was working, what wasn’t, and where things were more complicated than they needed to be. In this episode, I’m breaking down the biggest changes I made over the last 12 months—from streamlining client feedback and tightening timelines to simplifying onboarding, introducing a new offer,...
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How to Get More Inquiries From Your Travel Advisor Website
Align & Amplify Podcast
If your travel advisor website isn’t bringing in consistent inquiries, there are usually two reasons: Not enough people are finding you. Or the people who are visiting… aren’t converting. In this episode, I’m breaking down why most travel advisor websites struggle to generate inquiries—and the specific shifts that change that. Because a website doesn’t create demand just by existing. And traffic alone doesn’t lead to clients if your site isn’t positioned to convert. We’re talking about how traffic and conversion actually work together—and what needs to be in place for your...
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A Rollercoaster of a Year: The Highs, the Lows, the Lessons, and What Comes Next
Align & Amplify Podcast
Some years expand you. Others strip you down and rebuild you. In this episode, I’m reflecting on a year that held both — the highest highs and some of the most challenging seasons I’ve navigated as a founder and a mom. From welcoming our second son, Max, and witnessing the growing bond between my boys, to returning to Australia for the first time in years and reconnecting with a part of myself I deeply missed. I also share honestly about the harder parts: a long stretch of lower income, inconsistent childcare, stepping back into project management after a team shift, and what it was like...
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How to Choose the Right Social Media Platform for Your Business (Without Burning Out)
Align & Amplify Podcast
Feel like you need to be on every platform just to stay relevant? Let’s drop that pressure. In this episode, I’m breaking down how to choose the best social media platform for your business based on your goals, your industry, and—let’s be real—your capacity. I’ll walk you through how I personally use Instagram and Pinterest in my design business, plus how you can strategically pick (and stick to) the right platforms for your own marketing—especially if you’re a travel advisor or service provider. We’ll chat about: - Why being everywhere isn’t always the smartest move - The...
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How I Use Profit First to Manage My Business Finances (and Why It Changed Everything)
Align & Amplify Podcast
Ever find yourself wondering, “Where did all the money go?” You’re not alone—and that’s exactly what led me to the Profit First method. In this episode, I’m breaking down how I’ve implemented Profit First inside my branding and website design agency—and how it’s completely changed the way I manage cash flow, pay myself, and plan ahead for things like team growth and even maternity leave. You’ll hear: • What the Profit First method actually is (in simple terms) • Why the “pay yourself first” model works better than you’d think • How I’ve customized the method...
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Why I Switched to Showit from WordPress
Align & Amplify Podcast
After designing dozens and dozens of websites over the years, I made the switch from WordPress to Showit back in 2020—and I haven’t looked back. In this episode, I’m breaking down the real reasons behind the switch (and no, it’s not just because it’s “pretty”). From ditching plugin updates to freeing up design control, I’m sharing the behind-the-scenes of how this move made life easier for both me and my clients—and how it helped me grow my business, too. If you’ve ever felt overwhelmed by WordPress, stuck in rigid design limitations, or want a simpler way to launch a...
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Delegation 101: Knowing What to Hand Off and When
Align & Amplify Podcast
Feeling like you’re doing all the things in your business? You’re not alone—and you’re definitely not meant to wear every hat forever. In this episode, I’m walking you through the ins and outs of smart delegation—whether you’re still a solopreneur or starting to grow your team. I’ll share the exact roles I’ve hired for over the years, how I decided what to outsource (and when), and why handing things off is one of the best ways to reclaim your time and grow your business. We’ll cover: - The first tasks to delegate (and how to know you’re ready) - My behind-the-scenes team...
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When Everything Feels Important: How to Choose What to Work on Next
Align & Amplify Podcast
Let’s talk about that feeling when everything on your list seems important—like, “If I don’t do this right now, my business might stall out.” Whether you’re in the middle of a big project or just trying to keep up with the day-to-day, it’s easy to feel pulled in a million different directions. Between managing clients, building your brand, keeping your website updated, and nurturing your leads—it can feel like every single thing deserves top billing. I get it because I’ve been there, too. As a creative and entrepreneur, my brain is always buzzing with ideas—new...
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I'M BACK! Behind the Scenes- Life as a Mom of Two and What’s Next for the Business
Align & Amplify Podcast
In this episode, I’m sharing a candid update on life lately—navigating the kind of back from maternity leave stage, adjusting to life with two kids, and what that actually looks like as a business owner. I’m giving you a peek into Max’s arrival, the sweet (and sometimes chaotic) moments of motherhood, and how I’m balancing it all. Plus, I’m pulling back the curtain on what’s brewing behind the scenes in my business—from fresh new podcast content to exciting ideas about using AI with website copy. Whether you’re a fellow mompreneur, a travel professional, or just love a good...
info_outline- User experience is crucial for keeping visitors engaged.
- Mobile optimization is essential for modern websites.
- Website copy should speak directly to your ideal client.
- Clear calls to action guide users on what to do next.
- Offer freebies to encourage email list sign-ups.