From Failed Marketing Agency to a $2M+ Video Agency with Ocean Gross
Release Date: 03/17/2024
Creator Secrets
This podcast follows the journey of Nolan, a video production business owner, as he scales his monthly revenue from $1,500 to $14.5K in just 30 days. We talk about the importance of niching down to a specific market, the challenges and successes encountered along the way, strategies to acquire new clients, and the necessity of taking massive action and tracking KPIs for sustainable business growth. Nolan stresses the significance of understanding business fundamentals, being genuine in sales, and practicing what you preach, while also sharing his experience with various coaching programs.
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In this episode, Ridge shares insights into the pivot from videography to coaching, the importance of finding purpose in your work, and invaluable strategies for scaling a business through personal branding and effective communication. Stick around as we also dive into deep work sessions, the importance of having mentors, and the ultimate goal of leading a purpose-driven life.
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In this conversation, Ridge and Ocean delve into the world of videography and video agency business, focusing on the challenges and strategies for scaling a business. The speaker, who transitioned from a failed marketing agency to founding a successful video agency, shares his journey and lessons learned. The discussion touches on the importance of niche marketing, the value of networking and public speaking, and the crucial role of identifying effective business models and offers. Additionally, they explore the significance of being a marketer first before a videographer, leveraging ads, and...
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On this Episode, Jenna and Ridge talk about how she was able to start a course and immediately start making money SOLELY through organic Instagram marketing. Tune in to hear how she does it!
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On this Episode, Seth and Ridge talk about the different tactics of leadership and Mindset within the coaching space.
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In this episode, co-hosts Ridge & Cait sit down with Material Science Engineer turned Business owner x3, Jesse Taff to talk about problem solving, traits he sees in the best real estate agents, & how he defines “success”. Jesse also shares which book changed the trajectory of his career, tips to finding the right business model for you, and how to discover your highest value activities. Jesse is humble, innovative, and we know you will find this episode as enlightening as we did! Listen now!
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In this episode, co-hosts Ridge & Cait chat with Boise influencer, investor, & creative Toby Hawley about what makes Idaho a great creative hub, How to get past bottlenecks in your business, & the importance of setting standards for your business. Toby also shares the biggest mistake she’s made in her business, and what she learned about how to recover when things don’t go as planned. She tells the story of the first time she met Cait & the importance of creating positive relationships with your competitors. Toby credits creating a platform on social media as the KEY to opening any...
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Announcements! The Creative Hub Podcast officially has a new co-host!! Ridge is joined by the social media maven herself, miss Caitlin Montoya! She brings curiosity, vulnerability, & savvy to the show & is the perfect counterpoint to Ridge, the asker of tough questions. Do you feel lost, stuck, or just plain BLAH in your marketing efforts? Todays episode is one that will leave you feeling EXCITED about your business again!! Our hosts Ridge + Cait sat down with David McKinize, the ever uplifting former receiver for the Boise State Broncos & owner of Dmac Enterprises. David shares tangible steps...
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In this episode, Ridge sits down with E-Learning Entrepreneur & Founder of , Ryan Matthews to discuss the lessons he learned from tackling the most challenging problems, publishing talent, & creating profitable products that deliver results for his clients. Ryan is essentially a talent agent for creators, similar to Masterclass. What is the definition of happiness? What is the role of work in our lives? What is the difference between happiness & fulfillment? Ridge & Ryan tackle some big questions in this episode as well as discussing how to hire talented creatives for your business, tips...
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Today we're joined by Sam Fenton owner of Desert Sky Productions in Ogden Utah. From discussing our childhood growth into film to deep conversations on the truth behind "Marketing"
info_outlineIn this conversation, Ridge and Ocean delve into the world of videography and video agency business, focusing on the challenges and strategies for scaling a business. The speaker, who transitioned from a failed marketing agency to founding a successful video agency, shares his journey and lessons learned. The discussion touches on the importance of niche marketing, the value of networking and public speaking, and the crucial role of identifying effective business models and offers. Additionally, they explore the significance of being a marketer first before a videographer, leveraging ads, and the potential of both local and national market strategies. The conversation also covers the challenges of guaranteeing video results, strategies for direct client acquisition, and tips for videographers looking to scale their business. Key advice includes focusing on providing outcomes rather than just videos, the importance of mentorship, and choosing the right business model for expansion.
00:00 The Journey from Failed Marketing Agency to Successful Video Agency
00:32 The Initial Struggles and Learning Curve
01:08 Transitioning to Video: A New Beginning
01:47 The Hard Truths of Starting a Video Agency
02:01 Networking: A Double-Edged Sword
02:44 The Evolution of a Video Agency Owner
04:51 Mastering the Market: Finding What Works
12:49 The Importance of Marketing Skills for Videographers
15:49 Unlocking the Secrets to $5K a Month with a New Video Agency Offer
16:05 The Power of Selling Outcomes, Not Videos
16:37 Maximizing Impact with Proven Offer Ads
18:15 The Importance of Niching Down in Business
19:01 Strategies for Identifying and Targeting Your Niche
19:48 Scaling Your Video Agency: From $10K to $50K and Beyond
23:46 Leveraging Ads for Growth: Insights and Strategies
26:16 Expanding Your Reach: Local vs. Nationwide Offers
28:51 Navigating Corporate Clients and Scaling Strategies
31:13 Essential Marketing Reads for Aspiring Videographers