208. How to Pick the Client Acquisition Strategy That Actually Works; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
Release Date: 02/19/2025
233. The Boomerang Business Advantage; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
Boomerang clients and employees can be one of the strongest endorsements of your business. In episode 233 of Commercial Real Estate Leadership, Darren Krakowiak explains why welcoming back former clients and staff is not just smart business, but a sign that your value proposition stands out in the market. Drawing on experiences from both large corporate environments and small business operations, Darren shares how to leave relationships on a positive note, maintain visibility, and make it easy for people to return. He covers practical tips on staying in touch without pressure,...
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232. The Multi-Channel Prospecting Playbook™; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
The Multi-Channel Prospecting Playbook™ is a smarter way for commercial real estate agents to consistently fill their pipelines. 📉 Still relying solely on referrals? You’re leaving money on the table. 📞 Cold calling without a system? You’re probably wasting your time. 📲 Pitching in the DMs without a strategy? You could be damaging your brand. This episode challenges the myths holding agents back and offers a practical framework to generate more qualified leads across the three channels every commercial real estate agent must master: phone, email, and social media…without being...
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231. What Do You Give an F About?; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
There’s more to business success than just hitting revenue targets. That’s why, at the start of the new financial year, it’s worth setting goals that reflect what really matters to you. In Episode 231 of Commercial Real Estate Leadership, Darren Krakowiak introduces five F-words that go beyond his business: family (and friends), fitness, flying, football and finances. These are the things that give his work meaning and his business purpose. You’ll learn how setting a freedom goal could shift your entire approach, and why getting clear on your personal drivers can help you to make...
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230. The Risks of Featuring Your Team on Social Media; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
Putting your team front and centre on social media can build trust, lift engagement and help you attract top talent. But many commercial real estate leaders underestimate the risks. In Episode 230 of Commercial Real Estate Leadership, Darren Krakowiak runs through how to balance the benefits of team-based content with the responsibility of protecting your people and your business. From privacy risks and legal pitfalls to reputational damage and ethical concerns, this episode covers what every business owner should consider before hitting ‘publish’. You’ll learn why consent matters,...
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229. Get Better Feedback with these 10 Survey Questions; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
Before you send out a client satisfaction survey, it’s worth asking: are you actually delivering great service? In episode 229 of Commercial Real Estate Leadership, Darren Krakowiak shares how a poorly timed feedback request from his own residential property manager sparked a deeper dive into what makes a survey effective. You’ll learn: – Three key survey scales to consider – 10 smart questions to include in your next client survey – How to lift response rates and collect more meaningful feedback This episode is a must-listen for commercial real estate principals looking to...
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228. 100 AI Prompts to Save Time, Grow Revenue and Lead Smarter; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
Feeling left behind by AI? You're not alone. While it’s unlikely that AI will replace you, those who master its use will gain a significant competitive edge. In Episode 228 of Commercial Real Estate Leadership, Darren Krakowiak shares how even non-technical commercial real estate leaders can harness AI tools to save time, grow revenue and empower teams. To help you get started, Darren has put together a free guide with 100 purpose-built prompts specifically for commercial real estate agencies that you can copy straight into ChatGPT, Claude, Copilot or Gemini. Whether you’re...
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227. Intentional Growth Starts Now – Are You Ready?; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
A new financial year means a new opportunity to grow, but what kind of growth are you aiming for? In episode 227 of Commercial Real Estate Leadership, Darren Krakowiak explores two distinct growth paths: incremental growth and transformational growth. Whether you're aiming for a 15% uplift or a fundamental shift in how your business operates, Darren outlines how to set the right goals, implement effective strategies and hold yourself accountable. Learn how to move beyond default increases driven by market conditions and instead take intentional action toward the future you truly want....
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226. Why Your Loyal Clients Deserve More Attention; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
Are you so focused on finding new business that you’re neglecting the clients who’ve already put their trust in you? In Episode 226 of Commercial Real Estate Leadership, Darren Krakowiak urges leaders to stop taking their most loyal clients for granted. While it’s easy to chase new leads, the real growth often comes from deepening relationships with the clients you already have. Darren shares why rewarding loyalty matters more than ever, how to avoid unintentionally sidelining your long-term clients, and what commercial real estate businesses can learn from brands that inspire lifelong...
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225. How a New Tax Can Spark Valuable Conversations; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
Struggling to find timely reasons to reach out to your best clients? In episode 225 of Commercial Real Estate Leadership, Darren Krakowiak unpacks a proposed change to Australia’s superannuation tax laws and explains why it’s the perfect opportunity to initiate meaningful conversations with high-value clients and prospects. You’ll learn what the change is, why it matters and how to bring it up without straying into tax advice. Darren also outlines how commercial real estate professionals can position themselves as reliable sources of insight in a time of confusion and change. Tune in to...
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224. Why Surgeons Command Trust, and How You Can Too; Commercial Real Estate Leadership
Commercial Real Estate Leadership (CRE Success)
Ever wonder why surgeons command such authority and trust, even when they run hours late? In episode 224 of Commercial Real Estate Leadership, Darren Krakowiak draws parallels between surgeons and top commercial real estate professionals. You’ll hear why surgeons are trusted, how they protect their time and how you can apply those lessons to your own business. Learn about finding your niche, protecting your valuable time with strategies like a "get out of bed" fee, and amplifying trust through results. This episode offers practical strategies to improve your professional presence and scale...
info_outlineThere's more than one way to grow your commercial real estate business, so let's dive into some of the main paid client acquisition strategies that you can activate right now.
Darren Krakowiak recommends first mastering the fundamentals: before chasing shiny new tactics, make sure you’re maximizing referrals, drumming up repeat business, and that you've got basic prospecting covered.
But, once you're on top of that, there are countless approaches being pitched by different agencies, so how do you know which one is right for you?
From SEO and email funnels to paid ads and personal branding, this episode unpacks the options and helps you select a strategy that aligns with your goals, beliefs, and resources.
Tune in to episode 208 of Commercial Real Estate Leadership and gain more certainty over the best approach for you to accelerate client acquisition in 2025.
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Visit cresuccess.co/recruitment or find @cresuccess on Instagram and then DM us the word "RECRUITMENT" to receive our 7-step recruitment framework that we usually only share with our private clients.
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Read the episode anecdote, get the transcript and watch the video recording of the podcast here: cresuccess.co/blog/208
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Podcast music sourced from audioblocks.com