E39: Give Yourself The Edge with Personal Brand Expert Ella Orr
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social. Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand. Being a faceless entity is the old way of marketing your brand. Building your personal brand alongside a social media strategy will give you the edge over your competitors. Anna and Ella speak about the benefit of putting a face to your company and letting customers know what is...
info_outline
E38: Prep Makes Content Creation Easier
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time. The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create. Anna emphasises the importance of having a backlog of content and using scheduling tools. Having a backlog of content takes the weight off having to create content in a rush, and scheduling tools mean you don’t have to remember to...
info_outline
E37: Trying Something A Little Different
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna talks about an upcoming LinkedIn live event she has planned and why she is a fan of doing marketing at off-peak times. If you are marketing when others aren’t, then there is less competition and you will stand out from the crowd. Anna encourages you to do something different to your competitors. The corporate tone may feel safe but it could actually alienate your customers. Humanise your marketing by simplifying things, adding humour, or maybe even offer advice. Anna shares stories of how she brought fun and uniqueness to her...
info_outline
E36: Are You Marketing Off-Peak?
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna talks about why she launched her podcast and what led her to start her business. Anna shares how she deals with the quieter times of year. She uses these times for activities that will improve her skills or reassesses her business plans to see if she is still heading in the right direction. In the podcast you will learn: Why Anna launched her podcast What made her start her company What to do when the leads aren’t coming in How to become a better marketer Crossing The Content Chasm is the lively and...
info_outline
E35: Be Kind To Yourself
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna talks about how to reuse content. Reusing existing content is a great way to make your content go further. If you focus your energy on producing one awesome asset you’re likely to produce a better piece of work. By creating content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That allows you to focus on doing one thing, still getting work done whilst requiring less effort, and create a backlog of content. In the podcast you...
info_outline
E34: Making The Most Of LinkedIn Live Video with Gillian Whitney
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna talks to Gillian Whitney, who is an expert in video marketing on LinkedIn. Video is a powerful marketing tool. It has the potential to create an emotional connection with customers, which can be difficult to do with other forms of content. There are many ways you can use video for marketing purposes, such as repurposing existing videos or turning longform content into podcasts. Repurposing video content is a fast and efficient way of using video in your marketing strategy. You can take audio content that you've already created...
info_outline
E33: Subtle Selling
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna recaps what was covered in episode 032 by Janine Coombs and shares her thoughts on how she will incorporate these new methods into her business. Anna speaks about the problem with trying to sell without selling and how to pitch your services. A lot of people don't want to be sold to, they want to buy what they need and not be forced into buying something. This is where the art of "selling without selling" comes in. It's all about finding out what your audience wants and needs and then giving it to them in a way that doesn't feel...
info_outline
E32: Don't Be Afraid To Sell with Janine Coombes
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna talks to Janine Coombes, who is a true expert at helping clients to communicate their message properly - without being a pushy salesperson! They discuss why the decrease in organic reach means that you need to not be too cautious about making posts that clearly define what it is that you do and how you do it - and repeat content without fearing that everyone has already seen it… because they haven’t! In the world of content marketing, it is key to create content in a way that provides prospects with logical...
info_outline
E31: Finding Your Community Niche
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna talks about the power of creating or joining a community. Anna speaks about a community she is a paying member of “Mums in Marketing'' and how that benefits her by being able to mix with people who have similar interests to her. When joining a community she advises that you find a group that is active and has people you align with who fit your vibe. When building your own community it is important to find a subject matter you are passionate about so that you don’t get tired of speaking about it. If you are an expert or can...
info_outline
E30: Creating a Collaborative Community with Mums In Marketing Founder Claire Ferreira
Crossing The Content Chasm
In this episode of Crossing The Content Chasm Anna speaks with Claire Ferreira the founder of Mums in Marketing. She has over 20 years of marketing experience and delivers workshops on building community on and offline. They discuss what it is like to be a part of the Mums in Marketing community and why it is important to build a community for the purpose of having a place to speak and share knowledge, not just to sell to them. Claire highlights why it is vital to provide value to the community by giving them resources that they wouldn’t find elsewhere and answering their questions to...
info_outlineIn this episode of Crossing The Content Chasm Anna discusses why User generated content is awesome!
User-generated content can offer a range of benefits to brands, but knowing how to get the most out of it can be tricky. Anna shares tips on how to use UGC to your advantage. Some benefits of user generated content are it is free to create and easier to produce than other types of content because your users do all of the work for you. It helps raise awareness of your brand as people are creating content about your brand and sharing it across social media.
The relationship with the community is a very important aspect of the success of a marketing strategy. You can not ignore the significance of communities in order to improve your business, but at the same time, you must take care of the community and adjust to its needs.
The more your community talks about you, the more brand recognition you'll get. When people like a piece of user-generated content, they might share it with their friends or followers which helps you get more traffic. If you are able to create content that your users will share, you'll be able to reach a much wider audience than ever before!
In the podcast you will learn:
- The Power of Community
- How big brands incorrectly use community Creative marketing tactics based around user generated content
- How to incentivise your community to be more engaged
Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.
For more information about this week’s episode, head to https://thosethatdare.com/