Crossing The Content Chasm

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. At the core of this show we'll be asking the question; why some brands do great content and others don't. Being a marketer in a large company or agency can sometimes be soul-destroying, as other people in the organisation don't 'get' what they do. But we get it, we understand – and the podcast's goal is to support senior marketers get company buy-in for either starting to use content or creating more exciting content.

E39: Give Yourself The Edge with Personal Brand Expert Ella Orr 08/29/2022

E38: Prep Makes Content Creation Easier 08/22/2022

E37: Trying Something A Little Different 08/15/2022

E36: Are You Marketing Off-Peak? 08/08/2022

E35: Be Kind To Yourself 08/01/2022

E34: Making The Most Of LinkedIn Live Video with Gillian Whitney 07/25/2022

E33: Subtle Selling 07/18/2022

E32: Don't Be Afraid To Sell with Janine Coombes 07/11/2022

E32: Don't Be Afraid To Sell with Janine Coombes In this episode of Crossing The Content Chasm Anna talks to Janine Coombes, who is a true expert at helping clients to communicate their message properly - without being a pushy salesperson! They discuss why the decrease in organic reach means that you need to not be too cautious about making posts that clearly define what it is that you do and how you do it - and repeat content without fearing that everyone has already seen it… because they haven’t! In the world of content marketing, it is key to create content in a way that provides prospects with logical next steps and then makes it easy to transact with you. A great place to start with content creation is to share pain points and how your product or service solves that for your ideal buyer profile. In the podcast you will learn: The process of making someone an offer Why you need to remind people of who you are and what you do Using pain points as a way deliver valuable content Why selling is serving when you do it right! How to create the logical next steps of clients to come to you Check out Janine's latest blog via Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/23669438

E31: Finding Your Community Niche 07/04/2022

E31: Finding Your Community Niche In this episode of Crossing The Content Chasm Anna talks about the power of creating or joining a community. Anna speaks about a community she is a paying member of “Mums in Marketing'' and how that benefits her by being able to mix with people who have similar interests to her. When joining a community she advises that you find a group that is active and has people you align with who fit your vibe. When building your own community it is important to find a subject matter you are passionate about so that you don’t get tired of speaking about it. If you are an expert or can have high level discussions you might be able to monetise your community. There are many different ways to monetize your community, this can be by creating more content or doing coaching calls and one to ones. The group could also be a paid community from the start. The information and network has to be valuable so that members feel they are getting a return on the money they have spent. In the podcast you will learn: What to look for in a community How to start a community Growth tips for your community When is best to monetise a community Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/23601956

E30: Creating a Collaborative Community with Mums In Marketing Founder Claire Ferreira 06/27/2022

E30: Creating a Collaborative Community with Mums In Marketing Founder Claire Ferreira In this episode of Crossing The Content Chasm Anna speaks with Claire Ferreira the founder of Mums in Marketing. She has over 20 years of marketing experience and delivers workshops on building community on and offline. They discuss what it is like to be a part of the Mums in Marketing community and why it is important to build a community for the purpose of having a place to speak and share knowledge, not just to sell to them. Claire highlights why it is vital to provide value to the community by giving them resources that they wouldn’t find elsewhere and answering their questions to the best of your ability. She explains how and when you should charge for things. Anything that is advanced or detailed you should have a course or coaching available as a sellable product. Anna has met many people in the Mums in Marketing group that she otherwise would not have met. Online communities can also have offline value and a great impact on your life as you will be able to interact with people that you may not normally come across. In the podcast you will learn: Why Claire started Mums in Marketing What it is like to be a part of her community How she was able to monetise Mums in Marketing The struggles of being a mum and running a business Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/23435315

E29: Reusable Content Saves You Time 06/20/2022

E29: Reusable Content Saves You Time In this episode of Crossing The Content Chasm Anna discusses why you should be reusing and repurposing all your content. Repurposing content is great for saving time and reducing the time and cost spent on content creation. But it also has other benefits: it makes your marketing efforts more efficient, and it gives you a way to work with content that's already proven to be successful. You can take your content and reuse it in a number of ways. This could be through repurposing content for different purposes, such as: repurposing for different mediums e.g. videos that could also be used as a podcast, an article or social media content. Reusable content is an attractive option because it's easier to work with. You don't have to spend time creating new content from scratch. Instead, you can simply reuse what you already have and get back to business. There are also financial benefits to consider: reusable content saves money by eliminating the need for additional writing, editing and design in addition to saving you time. In the podcast you will learn: The benefits of reusing your content How to repurpose your content Ways to make multiple pieces of content from one piece of content Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/23409329

E28: What Content Is Right For You? 06/13/2022

E27: User Generated Content Is Awesome! 06/06/2022

E27: User Generated Content Is Awesome! In this episode of Crossing The Content Chasm Anna discusses why User generated content is awesome! User-generated content can offer a range of benefits to brands, but knowing how to get the most out of it can be tricky. Anna shares tips on how to use UGC to your advantage. Some benefits of user generated content are it is free to create and easier to produce than other types of content because your users do all of the work for you. It helps raise awareness of your brand as people are creating content about your brand and sharing it across social media. The relationship with the community is a very important aspect of the success of a marketing strategy. You can not ignore the significance of communities in order to improve your business, but at the same time, you must take care of the community and adjust to its needs. The more your community talks about you, the more brand recognition you'll get. When people like a piece of user-generated content, they might share it with their friends or followers which helps you get more traffic. If you are able to create content that your users will share, you'll be able to reach a much wider audience than ever before! In the podcast you will learn: The Power of Community How big brands incorrectly use community Creative marketing tactics based around user generated content How to incentivise your community to be more engaged Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/23278058

E26: Communities That Change Lives 05/30/2022

E25: Building Your Bridge Over the Content Chasm with Emily and Alan Braithwaite 05/23/2022

E25: Building Your Bridge Over the Content Chasm with Emily and Alan Braithwaite In this episode of Crossing The Content Chasm Anna talks about creating content and coming along to the digital circus with Emily and Alan Braithwaite from Yellow Tuxedo. Emily and Alan work with businesses to help them grow online and improve their organic rankings. Covering everything from SEO, keywords, content, email and social media, they explain how to grow your business’ digital visibility. They discuss how LinkedIn forces everyone in the business to lead with a personal brand before they even realise they were leading with a personal brand. This influenced many businesses on Instagram to switch to a business-type profile. They also share testimonials from their clients and others. In the podcast you will learn: Levels of engagement in posting and content creation. It’s better to spend more time in actual conversations with customers and clients, than in creating posts. Why you should always lead from a human emotional element, regardless of the size of your business. Marketing your business, social media platforms and ways in which solo business owners can market. Their preferred social media platforms for business and the benefits of each one for business owners. Trying different business models. They talk about various large companies who diversified their business models and marketing strategies to achieve success, and how other businesses can benefit from doing the same. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. Key Takeaways: Your time is best spent in engaging with your patrons and clients rather than on making posts and thinking about conversations. Each social media platform has pros and cons for marketing your business, and it’s your job as a business owner to decide which platforms work the best for what you want to do. Resources Emily and Alan Braithwaite Anna Bravington | For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/23122733

E24: Break Down That Content 05/16/2022

E24: Break Down That Content In this episode of Crossing The Content Chasm Anna talks about breaking down that content. She talks about how to incorporate AI software and technology in creating and breaking down your content. She also discusses the struggle of getting used to some of this software even for her as an ex-programmer. Most AI software is a little techy which results in non-techy people not subscribing to it and looking for one that is easier to understand. In terms of content making, you need to think about how you break it down so that people understand what you do, the different services you offer, and how they are going to benefit from them. You will learn a lot from Anna on how to break down your content to be an effective content creator. In the podcast you will learn: The importance of fractionating your content into digestible portions. This makes things easier on you, as the creator, and on the audience. Anna talks about why it’s key that you ensure your audience knows and understands what you are trying to do. This makes certain that they do not miss out on other services that your AI software can offer. Various ways in which people can benefit from your content. Breaking down your content makes understanding your message trouble-free for people. Anna gives tips on breaking down your content, especially the more complex material. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. Key Takeaways: Breaking down your content makes it easier for your audience to digest. Make your AI and AI-powered software easy for non-techy people to understand and use. Resources Anna Bravington | For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/23075375

E23: Dating Your Audience 05/09/2022

E23: Dating Your Audience In this episode of Crossing The Content Chasm Anna talks about not giving up on content. She says some people do some marketing content and give up, or just never change their strategy. She knows what it’s like to be a brand because she owns her own business. Anna has worked for big brands and small brands, so she understands what works for customers. She knows it can be painful to constantly create content and not get much resonance. She encourages people to keep trying and not give up, however. In the podcast you will learn: Anna shares different ways to try new things with content and how to find out what works best for your audience. How to deal with content that isn’t performing well. Anna advises listeners not to give up, but to keep trying new things to discover what works for your business. Building a relationship with your audience by finding out what connects you. She also talks about why it’s important to understand that not everyone in your audience is going to have the same interest as you. Why content and marketing can be too transactional at times. Anna talks about rectifying this issue. Essentials to start putting your content out such as a log where you can make posts on various topics. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. Key Takeaways: Try different types of content to discover what works for your business. Building a good relationship with your audience is crucial for growth. Resources Anna Bravington | For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/23017463

E22: Getting Started On LinkedIn 05/02/2022

E22: Getting Started On LinkedIn In this episode of Crossing The Content Chasm Anna talks about getting started on LinkedIn and what to prioritise when creating your account on LinkedIn. You will hear from Anna how to choose an appropriate profile photo and how often you’ll have to change or update it. It is important that you consistently post or comment on LinkedIn in order for your profile to grow, to form relationships with other users, and eventually land a recommendation. Anna also talks about scheduling posts and software you can use for posting; you can also hire someone to do it for you. She gives a lot of tips, tricks, and techniques on how to improve your profile, form an audience, have a better engagement, and eventually land a recommendation in LinkedIn. In the podcast you will learn: What is LinkedIn, how it helps users’ to grow their businesses. The host of people that use LinkedIn and their varying career paths, backgrounds and marketability. How to do the 15-minute task and embed it into your routine even as a busy business owner. How blocking out 15 minutes every morning to do this helps your profile grow. Anna covers what to post and how often you have to post to get adequate engagement. She goes over why you don’t necessarily have to post daily but why it helps to establish a schedule. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. For more information about this week’s episode, head to Key Takeaways: As a busy business owner, engaging and being consistent on LinkedIn doesn't have to be a chore, thanks to the schedule post feature. Ashley Leads’ 15-minutes daily rule is perfect for those busy business owners who can’t be on LinkedIn for long periods of time. Resources Anna Bravington | /episode/index/show/crossingthecontentchasm/id/22938944

E21: Cementing Your LinkedIn Foundations with Ashley Leeds, the 15-Minute Guy 04/25/2022

E21: Cementing Your LinkedIn Foundations with Ashley Leeds, the 15-Minute Guy In this episode of Crossing The Content Chasm Anna talks about cementing your LinkedIn foundations with Ashley Leeds, the 15-Minute Guy. Ashley is a LinkedIn coach at Full Cup Coaching. You will learn LinkedIn basics including what you need to do before you start posting. Having an incomplete or unpresentable LinkedIn profile could be the reason why you don’t get many referrals or why your profile doesn’t get as much attention as it should. You will hear great tips from Ashley on how to improve your LinkedIn profile, including choosing your brand colour, how to choose your profile picture and how often you should change it. Tune in to learn: Why being your authentic self on LinkedIn is essential to growth. This includes being direct about your purpose and expressing yourself authentically. How to create an attention grabbing LinkedIn account. You will learn how to pick out a profile image and how to craft a bio that will attract your target audience. What brand colours are and how they improve your profile. They discuss the importance of establishing colours unique to your brand. The importance of having a profile review. This can give you better insight into how to arrange your profile on LinkedIn as well as on other platforms. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. For more information about this week’s episode, head to Key Takeaways: Being your authentic self is key to your growth. Curate your profile to grab your target audience’s attention. Resources Ashley Leeds Anna Bravington | /episode/index/show/crossingthecontentchasm/id/22875938

E20: Finding Your Authentic Self 04/18/2022

E20: Finding Your Authentic Self In this episode of Crossing The Content Chasm Anna talks about finding your authentic self. You will learn from Anna how to discover who you are and what you want for your content and brand in order to reach your audience more effectively. Anna talks about the importance of being authentic in your business. Knowing your strengths and weaknesses will help you determine which areas of your life you can incorporate into your brand and content and which areas you need to improve. This is just one of the many tips that Anna suggested in this episode for you to find out what you love and what you want to do, and how to incorporate these into your brand and content to effectively reach your target audience. In the podcast you will learn: What you need to discover about yourself - such as your strengths, weaknesses and experiences. Knowing your strengths and weaknesses can help you discover your passions, and guide you in your journey to self improvement. How to direct your content to reach the end goal. Anna herself loves to help people, so she directs that interest into her work and now helps other people with business. Identifying your audience and creating effective content to benefit them. This involves making content specifically targeted at a selected demographic so your message is relayed efficiently. Fun stuff you can do online such as playing games, using social media, and meeting groups of people via video. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. Key Takeaways: Your content reflects your personality and your interests. Try new things. Resources Anna Bravington | /episode/index/show/crossingthecontentchasm/id/22779974

E19: Unsquash Yourself with Confidence Coach, Trisha Lewis 04/11/2022

E18: Video Doesn't Need To Be Scary 04/04/2022

E18: Video Doesn't Need To Be Scary Being on camera can be scary - we worry about how we look and we believe that everything has to be perfect. However, making a video doesn't have to be so stressful. In this episode of Crossing The Content Chasm Anna shares how she overcame her fear of appearing on camera. She gives practical tips to help you tame the video beast, including how to look good on camera, how to appear confident and less self-conscious. What’s covered in this episode of Crossing the Content Chasm: The importance of videos. Why the world needs your knowledge and what you have to bring to the table. Videos don’t have to be scary. Most of your insecurities regarding details of the production usually go unnoticed by the average viewer. How you can overcome your fear of videos. A good tip is to identify minor flaws in well-performing videos by watching them with a critical eye. You’ll realise that no video is perfect, and yours doesn’t have to be either. Anna gives some video-making tips and tricks such as trying out different formats of videos and sharing your videos in small groups to get feedback. She also recommends setting goals for your videos, such as establishing key points you will talk about throughout the video. Small steps to becoming confident in your videos. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; it’s not just motivational but also about creating actionable insights. You’ll listen to top-level marketing conversations - with a fair dose of humour. Key Takeaways: Your video doesn’t have to be perfect. The world needs what you bring to the table. Take it one small step at a time. Resources Anna Bravington | For more information about this week’s episode, head to /episode/index/show/crossingthecontentchasm/id/22632911

E17: Finding Your Video Voice with Relate Studio's Juma Bannister 03/28/2022

E17: Finding Your Video Voice with Relate Studio's Juma Bannister Juma Bannister is the Creative Director of Relate Studios, a strategic marketing and communications company based in Trinidad and Tobago. Juma believes that relationship is your most valuable asset in business. In this episode of Crossing The Content Chasm, Anna Bravington and Juma talk about finding your voice in the noisy and crowded digital space. You’ll hear step-by-step tips you can apply to your brand and social media exposure including how to amplify your core message and the importance of being part of a like-minded community. Here are a few highlights from this episode: Growing confidence in digital exposure: Being confident means you've become accustomed to being in front of the camera so you’re no longer as self-conscious. You’ll become increasingly confident once you keep at it, even though it may take multiple tries, Juma says. What is your core message? You should know this before you start posting content. Overcoming self-consciousness: Self-consciousness is an obstacle most content creators deal with and Juma gives great tips on how you can gradually overcome it. One good tip when you’re just starting out is to work with someone you’re comfortable with or speak to on a regular basis. Finding your voice: Listen to and learn from a variety of creators in your niche. Practical tips: Juma shares insider tips including making sure your audio is crisp and clear, and how to use lighting to give your videos consistency. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. Key Takeaways: Start small and learn as you go. Keep at it and it will soon become second nature. Study and learn from content creators who already are where you’d like to be. For more information about this week’s episode, head to Resources | | | | /episode/index/show/crossingthecontentchasm/id/22542749

E16: Find a Topic You're Passionate About 03/21/2022

E15: Building Your Personal Profile with ESET's Jake Moore 03/14/2022

E14: Creating The Right Environment For Content 03/07/2022

E13: Setting Your Team Up For Success with Samsung's Simon Homent 02/28/2022

E12: Bring Familiarity To Your Content 02/21/2022

E11: Magnificent Multi-Channel Magic with Wizards of the Coast's Phil Crawley 02/14/2022

E10: A Community Full of Lovely Content 02/07/2022

Crossing The Content Chasm

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