EP #539 The Formula to Turn a Simple Product Into a $3M Brand | Glasvin
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Release Date: 11/20/2025
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Technical product. Big vision. Real investors. How do you turn a complicated infrastructure startup into a crowdfunding story that everyday investors can understand? In this episode of Crowdfunding Demystified, Miguel Jaramillo and Brandon Richman of Surge break down the lessons behind their $600K+ WeFunder campaign and share: How to simplify a highly technical crowdfunding pitch Why founders should DO THIS before launching How to match your fundraising strategy to investor risk Why this one thing can make a major difference How these two key elements fuel a startup If you're...
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Funding a mission is hard. Getting people to believe in it is harder. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Matthew Paneitz of , a nonprofit that has transformed discarded materials into schools and community infrastructure in Guatemala. You’ll hear how Matthew went from a Peace Corps experience to building a global fundraising operation—and why persistence, storytelling, volunteer programs, and measurable impact can completely change your fundraising results. In this episode, you’ll learn: How to get people behind your mission when you're...
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Ideas are easy. Execution is hard. In this episode, Salvador Briggman talks with Dori Topaz of Livwell Brands about the crowdfunding strategy behind SmoqeX, an all-in-one indoor smoker, air fryer, and grill. Dori shares how he spent two years developing the product, built a community before launch, collected early commitments, communicated directly with backers, and raised roughly $340,000 plus from more than 500 supporters. In this episode, you’ll learn about: How to build a crowdfunding community before launch Why product validation matters before Kickstarter How to create trust with...
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Launching on Kickstarter? Wondering what separates successful creators from everyone else? In this episode of Crowdfunding Demystified, Salvador Briggman talks with Johannes Faure-Brac, founder of Airmaan, about how his latest Kickstarter campaign raised over $315K by focusing on trust, product validation, and customer relationships instead of aggressive marketing. In this episode, you’ll learn: Why this new approach can outperform old methods How extensive product testing reduced launch risk. Why this one thing helped turn backers into loyal brand advocates. How Kickstarter...
info_outlineCrowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Crowdfunding isn't just about raising money. It's about earning trust. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Charles Yeomans, CEO of Atombeam, to break down how his company has raised more than $12 million through equity crowdfunding while building one of the largest investor communities on StartEngine. You'll discover: How transparent communication builds long-term investor trust Why Atombeam raised $5 million in just over one week What founders should do between fundraising rounds How to grow an audience before asking for investment Why...
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This unique strategy is a game-changer. If you’re ready to unlock crowdfunding success, listen up. In this episode of Crowdfunding Demystified, Salvador Briggman speaks with ceramic artist Trevor Foster about how he raised more than $228,000 from over 1,500 backers on Kickstarter after spending a decade refining his craft and crowdfunding strategy. In this episode, you'll discover: How Trevor turned a ceramic art career into a thriving Kickstarter business Why THIS #1 THING is critical for crowdfunding success How a simple method generated thousands of followers The valuable...
info_outlineCrowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
You’ll never believe this story. Get ready to be blown away by some of these valuable crowdfunding tactics. In this episode of Crowdfunding Demystified, Salvador Briggman talks with Matthew Semple and Anderson Camp, the founders of Razor Rinser 2.0. You'll discover: Why THIS percentage of Kickstarter followers became paying backers How this easy tactic guided every major product upgrade What changed between their first and second Kickstarter campaigns Why simpler launch systems outperformed complicated funnels How this key marketing asset reduced launch-day risk What...
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Crowdfunding is filled with potential. You can even go from $30k to $300k! And, that's exactly what today's guest did. In this episode of Crowdfunding Demystified, Salvador Briggman speaks with Conrad Sayer, founder of Adventuremate, about how he transformed a small Kickstarter campaign into a $374,980 crowdfunding success with Adventuremate V3. In this episode, you’ll discover: How a simple launch trick dramatically increased conversions Why this one thing matters more than just having a “great idea” Why this type of live campaign content kept backers engaged What...
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Crowdfunding starts before Kickstarter. Long before launch. In this episode, Max Engle of Groundhog Audio reveals how he raised over $192,000 by validating his idea with rough prototypes, $500 in ads, and viral Instagram videos. You’ll discover: How to test demand before manufacturing Why ugly prototypes generate better feedback How social media comments improved the product What it takes to fund in five minutes Resources and Tools Mentioned: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment...
info_outlineCrowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
You’ve got an idea. But will it fund? In this episode of Crowdfunding Demystified Podcast, host Salvador Briggman breaks down how one creator raised $171,155 on Kickstarter with over 300 backers—without guessing what would work. Toby Roberts from Thaan Grill shares the exact crowdfunding strategies that built momentum before day one. You’ll discover: How one audience-building move can make or break your Kickstarter How this ad testing approach saves thousands before you launch What key signals reveal if your campaign will actually succeed Why the biggest shift turns your...
info_outlineMost creators start small, but Glasvin went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of Glasvin, to uncover how he grew a simple idea into a multi-million-dollar brand.
David didn’t rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love.
In this episode, David shares:
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How Glasvin grew from a small idea into a multi-million-dollar business
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The key strategies for building early traction and customer loyalty
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Lessons learned from creating a high-quality product and scaling operations
Whether you’re launching your first product or preparing to scale, David’s story is packed with practical lessons on building a high-quality brand that lasts—and how a simple, well-executed approach can grow your business faster than you imagined.
Resources and Tools Mentioned:
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist