Libsyn Directory

Effective Communication: Skills to Help Your Club Thrive

Release Date: 06/02/2018

Lead Management to Fuel Private Club Growth [ep. 38]

Crushing Club Marketing Podcast

Most successful businesses have a defined sales process. One that identifies the best prospects, converts them into leads and then nurtures those leads with emails into customers. Most private clubs are missing this process. If your club has enjoyed a waitlist, this isn’t a big deal, but what happens when the well runs dry? In this episode we’re talking about lead management with Kevin Page, Managing Director at StoryTeller and lead HubSpot strategist and lead management expert. We'll dive into managing new prospective member leads, increasing efficiency and helping clubs avoid reactive...

Why Your Club Website is the MVP of Your Membership Team [ep. 37]

Crushing Club Marketing Podcast

Websites are constantly evolving. No longer is your website an online brochure. It should be a critical part of your membership and marketing team. Remember the early days of websites? Some businesses didn’t think they even needed one. They were really basic and let’s face it, were more of a digital brochure. Lots of copy, a few pictures and of course, no video. In the early years, the idea of having a website that could drive new members, increase revenue and answer questions for members and prospective members was unheard of. It just didn’t exist. Today, people who come to your website...

Managing Shifting Demographics in Private Clubs - John Schultz, CEO of Club Leadership Alliance

Crushing Club Marketing Podcast

John Schultz, CEO of Club Leadership Alliance, has been around the block - a bunch of times! Prior to his current role, he was the GM for over 20 years at Carmel Country Club in Charlotte, North Carolina. Taking over a club with financial challenges, he put his flywheel in motion and turned the club around with more than 60 million dollars in capital improvements in 2 decades. Balancing the shifting demographics of new, younger members with longstanding members, facilitating town hall discussions, managing the conflict and debate that goes with member assessments and day to day communication...

Private Club Success in a Post-Pandemic World: Frank Vain CEO of the McMahon Group

Crushing Club Marketing Podcast

The private club industry enjoys a steady resurgence, with waitlists becoming the norm in markets across the U.S. Furthermore, experts predict the greatest generational wealth transfer in history, from Boomers to Gen X and Millennials, by 2045. So, how will this new generation spend its time and money? Frank Vain, CEO of the McMahon Group, joins us this episode to share his perspective on the future of private clubs, and what he believes will be critical for their continued success. Vain's perspective is unique. As the leader of the McMahon Group, he works with club leaders nationwide,...

A Private City Club Your Granddaughter Can Love [Ep. 34]

Crushing Club Marketing Podcast

In the world of City Clubs, Jeff McFadden is well known and well-respected. As the CEO of the Union League of Philadelphia he has developed a national reputation as a club leader. Ask GM's who know him and they use adjectives to describe him like "Brilliant", "Visionary" and "remarkable." In this episode, Jeff shares his involvement in transforming the Union League from a club in financial trouble generating about $7 million in annual revenue to a club that does about 100 million annually. He also shares his perspective on breaking away from old financial models and how to engage new, younger...

Conversational Marketing for Private Clubs [Ep. 33]

Crushing Club Marketing Podcast

You’ve seen them on websites and whether you choose to use them or not "Chatbots" and text communication is here to stay for the foreseeable future. On the good side, text and chat can simplify your life as a website visitor, improve your efficiency and filter out your best prospects for membership. On the other hand, it can feel cold and impersonal. And yet, we’re learning how to use them to get what we want without having to wait. So what’s the secret? Originally recorded coming out of the throughs of winter, Evan Dean from HubSpot helps us understand conversational marketing and...

How Great Leaders Create Great Followers [Ep. 32]

Crushing Club Marketing Podcast

Hiring outstanding people is really hard and keeping them can be equally difficult - especially if there are management or leadership issues. If you’re a leader trying to figure out how to inspire your team, elevate those who surround you or maybe you’re trying to get more out of your team you may need to take a look at yourself in the mirror and ask yourself am I my own worst enemy? Do you have the kind of people who will tell you when you get off the rails? Do they help you, help yourself? If they do these things, you may have great followers and they are the people who can help you...

Managing Private Club Waitlists with Jason Becker [ep. 31]

Crushing Club Marketing Podcast

For the first time in years, many private clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing new. On the other hand, hundreds of clubs are learning to manage a waitlist for the first time. This is both exciting and terrifying with members lined up to join clubs and with membership directors wanting to make sure these "hot" prospective members can be converted into full, dues paying members. Jason Becker, the CEO of Golf Life Navigators, to learn what people will and will not tolerate as it relates to Private Club Waitlists. In this episode,...

Strategic Club Marketing Straight from School [Ep. 30]

Crushing Club Marketing Podcast

By developing and implementing a strategic digital communications approach to the club’s marketing and communication, Cathy Zehms has created a content ecosystem at the Green Bay Country Club not seen in most private clubs. In her first 4-years membership increased more than 160%.

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Crushing Club Marketing Podcast

What does it take to keep your private club membership thriving during a crisis? Engagement and innovation. That's what Dave Porter and his team at Greystone Golf and Country Club in Birmingham, AL did when the pandemic swept the country in 2020. Listen to how he helped lead his staff and membership through this incredible time.

More Episodes

When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more often than not, problems arise simply because of a breakdown in communication. Within a private club, effective communication is critical for achieving shared goals and developing a productive and respectful culture amongst members and leadership. By taking simple steps, leaders can enhance their communication skills and improve operations for the entire club.

In this episode, we're joined by Kevin MacDonald. Kevin is a coach and facilitator, a communicator, a storyteller, and a teacher. He partners with people who are passionate about performing at a high level and achieving great clarity about who they are and what they want. He spent over 20 years as a manager in the hospitality industry, including management roles at two prestigious clubs, before turning to coaching.

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