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The Right Match: Online Process Connects Clubs and Prospective Members

Release Date: 10/23/2018

What Private Club Leaders Need to Know Before Capturing Golf Course Drone Footage

Crushing Club Marketing Podcast

In this episode, we talk with Russell Bennett, a professional drone photographer specializing in golf course imagery, about the technical and artistic aspects of capturing courses from above. From licensing requirements to creative techniques, Russ shares insights on how clubs can best utilize drone photography to showcase their facilities. Key Moments: Discussing Drone Sightings [00:03:00]: Before diving in, Russ discusses his perspective of seeing drones in the recent news. Getting Started in Drone Photography [00:03:45]: Russ discusses his transition from marketing to drone photography...

The Key to Successful Club Governance: A Discussion with Experts Denise Kuprionis and David Chag

Crushing Club Marketing Podcast

In the big picture of club improvements, updating bylaws and reviewing governance is about as uninteresting and unsexy as it gets. Most club leaders would rather spend these golden years of private clubs dreaming up capital improvements - which is great, but taking care of governance also matters. In this episode, we check in with David Chag and Denise Kuprionis from The Club Council to talk about Club Governance and why it matters for the health of your club today and in the future. Key Moments: Introduction to Club Governance [00:00:13]: Ed Heil introduces the importance of governance and...

Navigating Private Club Finances: A Smarter Approach to Dues and Initiation Fees

Crushing Club Marketing Podcast

Assessments. They seem to go hand-in-hand with private club membership. Many clubs have voted to assess members for new amenities in recent years, and many more are considering doing the same in the months ahead. Like death and taxes, clubs see assessments as a necessary evil, but are they? In this episode we talk to Jim Butler, CEO of Club Benchmarking who shares his perspective on assessments and how club’s can plan for the future more thoughtfully. What he says, may surprise you. Key Moments: • Introduction to Club Assessments [00:00:13]: Ed Heil introduces the topic of club assessments...

Cultivating a Thriving Club Culture: An Interview with Three and Jackie Carpenter

Crushing Club Marketing Podcast

In the competitive landscape of private clubs, creating a strong, positive culture isn't just a nice-to-have—it's essential when attracting new members and the best talent. Jackie and Three Carpenter are longtime professionals in the club industry and are also authors of the book "People First." Using their years of experience in the private club industry, Three and Jackie are uniquely positioned to share the critical importance of fostering a people-centric culture in private clubs. Their insights offer valuable lessons for club leaders looking to elevate their club's employee experience...

Melissa Hansen: Elevating Private Clubs One Membership Professional at a Time [Ep. 40]

Crushing Club Marketing Podcast

Not long ago, a club’s membership director was the receptionist at the front desk. As it related to new member acquisition, that person’s primary job was to provide and receive, membership applications. In some cases, they may also be asked to provide a club tour. However, was not only foreign, it was considered tacky and frowned upon. After all, any club worth its salt should never “sell” memberships. Then the recession happened in 2008 and the private club industry had to adapt. It took time and, later, a pandemic to turn the tables on the downward trend, but as clubs rebounded...

Why Private Club Membership Directors Need to Sell

Crushing Club Marketing Podcast

The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors, wouldn’t be caught dead saying they “sell private club memberships”. People sell timeshare properties and vacation packages, but not private club memberships. Or do they? Sales trainer and consultant and founder of Cindy Novotny, is with me in this episode to talk about SALES processes that every club should implement to create long term success. Episode Highlights 4:08 - How sales and marketing applies to the private clube and hospitality industries. 5:42 - The...

Lead Management to Fuel Private Club Growth [ep. 38]

Crushing Club Marketing Podcast

Most successful businesses have a defined sales process. One that identifies the best prospects, converts them into leads and then nurtures those leads with emails into customers. Most private clubs are missing this process. If your club has enjoyed a waitlist, this isn’t a big deal, but what happens when the well runs dry? In this episode we’re talking about lead management with Kevin Page, Managing Director at StoryTeller and lead HubSpot strategist and lead management expert. We'll dive into managing new prospective member leads, increasing efficiency and helping clubs avoid reactive...

Why Your Club Website is the MVP of Your Membership Team [ep. 37]

Crushing Club Marketing Podcast

Websites are constantly evolving. No longer is your website an online brochure. It should be a critical part of your membership and marketing team. Remember the early days of websites? Some businesses didn’t think they even needed one. They were really basic and let’s face it, were more of a digital brochure. Lots of copy, a few pictures and of course, no video. In the early years, the idea of having a website that could drive new members, increase revenue and answer questions for members and prospective members was unheard of. It just didn’t exist. Today, people who come to your website...

Managing Shifting Demographics in Private Clubs - John Schultz, CEO of Club Leadership Alliance

Crushing Club Marketing Podcast

John Schultz, CEO of Club Leadership Alliance, has been around the block - a bunch of times! Prior to his current role, he was the GM for over 20 years at Carmel Country Club in Charlotte, North Carolina. Taking over a club with financial challenges, he put his flywheel in motion and turned the club around with more than 60 million dollars in capital improvements in 2 decades. Balancing the shifting demographics of new, younger members with longstanding members, facilitating town hall discussions, managing the conflict and debate that goes with member assessments and day to day communication...

Private Club Success in a Post-Pandemic World: Frank Vain CEO of the McMahon Group

Crushing Club Marketing Podcast

The private club industry enjoys a steady resurgence, with waitlists becoming the norm in markets across the U.S. Furthermore, experts predict the greatest generational wealth transfer in history, from Boomers to Gen X and Millennials, by 2045. So, how will this new generation spend its time and money? Frank Vain, CEO of the McMahon Group, joins us this episode to share his perspective on the future of private clubs, and what he believes will be critical for their continued success. Vain's perspective is unique. As the leader of the McMahon Group, he works with club leaders nationwide,...

More Episodes

What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and shared interests. It’s a concept the online service Golf Life Navigators is based on, and the site has revolutionized the way members are conducting their search.

In this episode of Crushing Club Marketing, we talk with Golf Life Navigators Co-Founder and CEO Jason Becker, who shares valuable insight from the service's matching process and how it can help club marketers position themselves to potential members.

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