Season 3 Episode 4: Importance of Founder Thought Leadership in Brand Strategy (ft. Keli Callaghan)
Release Date: 07/03/2025
Season 3 Episode 10: Advice & Insights from Podcasting in Web3 (ft. Dylan Grabowski)
Proof-of-PR
On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast. Dylan Grabowski covers various topics such as how podcasts are working with PR companies, why developers are choosing the Neo ecosystem, his biggest takeaways from the recent Token2049 event in Singapore, finding work in Web3 and much more! Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto...
info_outline
Season 3 Episode 9: Building Authentic Communities in Crypto (ft. Erica Kang)
Proof-of-PR
On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space. Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more! Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 2:15 | Who is Erica...
info_outline
Season 3 Episode 8: Managing Communications & Community for your Organization (ft. Tom Bruni)
Proof-of-PR
On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits. Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more. Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 2:15 | Who is Tom Bruni? 3:22 | Stocktwits 4:25 | How to remain...
info_outline
Season 3 Episode 7: PR & Comms Insights from Melrose Professionals (ft. Alex Gil & Eunice Hwangbo)
Proof-of-PR
On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients. Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●...
info_outline
Season 3 Episode 6: Building Relationships & Founder Storytelling in Crypto PR (ft. Samantha Yap)
Proof-of-PR
On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR. Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps:...
info_outline
Season 3 Episode 5 - Elizabeth Olson, Former Head of Marketing - Bitcoin at Magic Eden
Proof-of-PR
On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get their career started in Bitcoin as well. Elizabeth covers topics such as brand building in Bitcoin, the marketing challenges nobody notices, the importance of AI optimization in search, her favorite type of Bitcoin events and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto...
info_outline
Season 3 Episode 4: Importance of Founder Thought Leadership in Brand Strategy (ft. Keli Callaghan)
Proof-of-PR
On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy. Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:00 | Who is Keli...
info_outline
Season 3 Episode 3: The Key to Maximizing Visibility in Crypto Comms (ft. Kelsey Ruiz)
Proof-of-PR
On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility. Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 0:58...
info_outline
Season 3 Episode 2: From Marketing & Comms, to Corporate Leadership at Centrifuge (ft. Bhaji Illuminati)
Proof-of-PR
On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there. Bhaji talks about the evolution of her leadership philosophy, the importance of communication externally and internally, why you should always be transparent with your community and how she manages to balance her career and family on top of it all. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR....
info_outline
Proof-of-PR Season 3 Episode 1: The Secret behind Engaging Op-eds in Crypto (ft. Cath Jenkin)
Proof-of-PR
On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry. Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: ...
info_outlineOn this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy.
Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more!
To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.
#ProofofPR #Podcast #Crypto
●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●
Timestamps:
0:00 | Intro
1:00 | Who is Keli Callaghan?
4:50 | How has Crypto changed?
8:14 | Thought Leadership for Founders
11:13 | Community Building Strategies
13:33 | Recruiting from Universities
15:03 | BITWIRE AD SEGMENT
16:24 | How to make your brand stand out
18:27 | How to measure PR success
20:12 | PR Tools
21:59 | How PR professionals can get into the Crypto industry
25:14 | How to juggle being a Mom and a PR career
29:23 | Time-management Tips
31:10 | Future of Crypto-related Marketing
34:17 | Most fulfilling part of Keli’s job
35:28 | Final thoughts from Keli Callaghan
●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●
🔗 Keli Callaghan & Arrington Capital Links:
X: https://x.com/kelicallaghan
X: https://x.com/arrington_cap
LinkedIn: https://www.linkedin.com/in/keli-callaghan-b589303
LinkedIn: https://www.linkedin.com/company/arrington-capital
Arrington Capital Website: https://www.arringtoncapital.com
🔗 Melrose & PoPR Links:
Website: https://www.melrosepr.com
YouTube: https://www.youtube.com/@proof-of-pr
LinkedIn: https://www.linkedin.com/company/melrose-public-relations
●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●
📢 Disclaimer:
The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.