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The Silent Data War in Real Estate and How Agents Can Win with Robert Arauco

Real Talk with Leigh Brown

Release Date: 12/11/2025

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More Episodes

Zillow says you’re their client, but did you ever agree to that?

In today’s episode, Robert Arauco pulls back the curtain on how real estate data is being sliced, sold, repackaged, and leveraged against both consumers and REALTORS®. He and Leigh dig into what agents must understand about the new data battlefield, how to protect your clients’ privacy, and why owning your tech is the new competitive edge.

 

Key takeaways to listen for

  • One simple habit to use the tech you already pay for
  • The problem with Zillow, Redfin, and who owns your clicks
  • Can AI follow Fair Housing rules and who’s training it?
  • How to reframe the “I already use Zillow” conversation
  • What happens to MLS data if the industry fractures?

 

Resources mentioned in this episode

 

If you want to see what consumer-trusted, agent-protected tech looks like in the real world, download Leigh’s One Community Real Estate® app here:
👉 https://qrco.de/onecommunity

Or, if you're an agent ready to build your own branded, data-safe mobile app, book a call with Robert for a special 30% discount using this link:
👉 https://calendly.com/homestackapps/your-real-estate-app-intro-zoom-lb

 

About Robert Arauco

Robert Arauco is the Executive Vice-President of Sales at HomeStack, a tech company empowering real estate agents with customizable mobile apps. With a background in digital marketing and a passion for privacy-first solutions, Robert helps agents build stronger client relationships through branded tech tools that prioritize data protection, personalization, and modern communication.

 

Connect with Robert

 

Connect with Leigh

Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.