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The 7 Core Values Which Steve Jobs Gave Apple That Made it the World's Most Valuable Company

Culture Czars Podcast with Will Scott

Release Date: 08/13/2019

The Returns on Organizational Culture show art The Returns on Organizational Culture

Culture Czars Podcast with Will Scott

In this episode, of Culture Czars, Will Scott talks to David Snelson who is the Managing Director of Will’s company, Waer Systems. Tune in to gain insights on the return on culture, the importance of developing a valued organizational culture, how to maintain a positive culture, and how to have fun along the way.

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How to Develop a Valued Company Culture That Generates ROI show art How to Develop a Valued Company Culture That Generates ROI

Culture Czars Podcast with Will Scott

Dan Arriola is the President of Inktel, a contact center solutions company that provides call center, email, chat, and social media support for fortune 1000 brands. They’ve been in business for over 20 years and they have seven locations throughout the U.S. 

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Culture Czars Podcast with Will Scott

Gino Wickman is the creator of the Entrepreneurial Leap but he is best known as the Founder of the Entrepreneurial Operating System or EOS Worldwide. Gino is also the author of the best-selling book Traction, the book that popularized the business management system. He has written many other books in the series including Get A Grip, Rocket Fuel, How To Be A Great Boss, and What The Heck Is EOS?

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Building Valued Company Culture, with Scott Silver show art Building Valued Company Culture, with Scott Silver

Culture Czars Podcast with Will Scott

Scott Silver is the President of Printable Promotions, an ad agency that focuses on promotional items and helping brands take their products to markets. Scott started his company over 25 years ago and the company has won industry awards for its website, marketing, use of technology, and a five-time winner of the Best Places to Work award in its industry. This week host Will Scott is joined by Scott to talk about his company, the importance of building a valued culture in his company.

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Building Strong Employees with Andrew Blickstein with Home Run Media show art Building Strong Employees with Andrew Blickstein with Home Run Media

Culture Czars Podcast with Will Scott

Andrew Blickstein is the Founder of Home Run Media, which helps companies utilize TV advertising to increase client acquisition by driving customers to their websites.

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Management Training for the Modern Age, with Aaron Levy  show art Management Training for the Modern Age, with Aaron Levy 

Culture Czars Podcast with Will Scott

Aaron Levy is Founder and CEO of Raise The Bar, a management training company that has set out to transform the managerial role. Aaron is also a speaker and author of the book Open, Honest, and Direct. This week host Will Scott is joined by Aaron to talk about his company, writing his new book, and the importance of a strong culture in his company.

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Life as a Chief Culture Officer with Jaime Neely  show art Life as a Chief Culture Officer with Jaime Neely

Culture Czars Podcast with Will Scott

The return on investment in Corporate Culture can be huge for a company’s bottom line.

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Bringing Empathy to Culture with Claude Silver of VaynerMedia  show art Bringing Empathy to Culture with Claude Silver of VaynerMedia

Culture Czars Podcast with Will Scott

As listeners of this podcast know, Culture is more than just words on a wall, it is lived.  Our guest this week knows how to bring it into the heart. Claude Silver is the Chief Heart Officer at VaynerMedia, a modern, full-service global agency. She is a mentor, coach, and manager, and the company’s first CHO. The position was created to help scale Gary Vee and make sure that the over 800 employees feel they have a home in the company. Join Will Scott as he welcomes Claude Silver to talk about the Culture and guiding principles of VaynerMedia, and why culture is not a ping pong...

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Culture’s Return on Investment, with Anthony Vidergauz  show art Culture’s Return on Investment, with Anthony Vidergauz

Culture Czars Podcast with Will Scott

Life can always take a turn when you least expect it. Anthony Vidergauz had a professional law degree but was not fulfilled by the career. So when the opportunity came up to get involved with a young company he jumped at the opportunity. This week Will Scot is joined by Anthony Vidergauz who is the former owner and CEO of California Closets, which offers custom storage solutions for their closets and beyond. Anthony is an experienced advisor and has extensive experience in the franchise and home service industries. He is skilled in business development, entrepreneurship, and branding strategy,...

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Steve Gumm show art Steve Gumm

Culture Czars Podcast with Will Scott

A company can put Core Values on the wall, but the important question is: do they live them? So what can a company do to define their Core Values, and what are the best ways to implement them? In this episode, Will is joined by Steve Gumm, who is VP of Marketing at AssociaDirect. Steve helps organizations get from where they are to where they want to be, utilizing smart strategy and well-crafted game plans. Listen in as they talk about how Will defines Culture for new clients, some examples of bad culture, and why defining Culture makes an organization run more smoothly.  Here’s a...

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More Episodes

Establishing strong Core Values can do an immense amount of good for a company or organization. Laying out clear and concise values are a proven way to get all personnel on the same page and working towards the same goals.

There is a domino effect: when well-crafted Core Values are lived by the employees and management in the daily life of the organization, employee satisfaction, and productivity increases. This is usually followed by an increase in profitability.

What better place to see the effects of precise, consistent Core Values then a hugely successful company like Apple?

Will Scott sits down with John Corcoran to talk about the Corporate Culture of Apple, what new markets Apple might expand into, and the 7 Core Values they have stayed with throughout their existence in order to maintain the high level of success they have experienced.

Here’s a glimpse of what you’ll learn: 

  • [01:41] The Core Values for Apple have not changed very much throughout the life of their company
  • [02:53] Apple keeps it simple
  • [04:35] The way Apple has moved towards owning their own supply chain 
  • [05:35] Market Strategy for Apple, and how they decide when and where to operate
  • [06:57] Could Apple be moving into the auto industry?
  • [08:38] Will’s thoughts on the integration and innovation of Apple’s products and how they relate to their Core Values

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