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The 7 Core Values Which Steve Jobs Gave Apple That Made it the World's Most Valuable Company

The Culture Fix® Podcast with Will Scott

Release Date: 08/13/2019

Revitalizing Corporate Culture with Entara CEO Linda Maclachlan show art Revitalizing Corporate Culture with Entara CEO Linda Maclachlan

The Culture Fix® Podcast with Will Scott

Linda Maclachlan is the CEO of Entara, a successful IT support firm. Entara was originally named YJT Solutions and operated for 17 years under that name. Expanded services for the company led to a rebranding with attention to the future of the IT industry. Linda also serves on the Board of Directors for the Chicagoland Chamber of Commerce. Previously Linda had served as owner and CEO of Bracken Resources, LLC.

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The Culture Fix® Podcast with Will Scott

David Nance is the CEO and President of SABRE, a world-class personal safety company specializing in providing top-quality pepper spray products to law enforcement organizations and civilians around the world. Since becoming the CEO in 1997, David has developed multiple safety programs such as the Law Enforcement Training Department, the Civilian Safety Awareness Program, and the College Safety Program to help citizens and officials better understand personal safety and the operation of SABRE’s products.

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The Culture Fix® Podcast with Will Scott

Bejan Douraghy is the founder and CEO of Artisan Talent, a staffing agency that Bejan started in the Chicago area in 1988 when he was 25. The company tripled in size in just three years and was recognized by Inc. magazine as one of the fastest growing magazines in America at the time. Artisan Talent went on to be recognized by a myriad of awards and publications including Forbes and Entrepreneur. In 2018, Artisan Talent made the lists of Best Talent Satisfaction and Best Client Satisfaction from Inavero & Career Builders.

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The Culture Fix® Podcast with Will Scott

Dan Heurtz is CEO of HiRise Hospitality, a hospitality company that brings hotels to smaller, developing towns in the Midwest. A true, lifelong entrepreneur, Dan has been self-employed since he was 18. Dan is also a certified EOS Implementer with around 20 clients. He helps his clients achieve the vision they seek for their company through a proven roadmap to success.

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Defining the Pillars of Leadership with Mel Schwartz show art Defining the Pillars of Leadership with Mel Schwartz

The Culture Fix® Podcast with Will Scott

Mel Schwartz is a psychotherapist, author, marriage counselor, speaker, and consultant. He works globally by Skype and locally in Westport, CT, and Manhattan.

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When Strategy Meets Culture with Steve Gumm show art When Strategy Meets Culture with Steve Gumm

The Culture Fix® Podcast with Will Scott

Steve Gumm, is the VP of Marketing at AssociaDirect. He helps organizations get from where they are to where they want to be, utilizing smart strategy and well-crafted game plans.

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Culture’s Return on Investment, with Anthony Vidergauz show art Culture’s Return on Investment, with Anthony Vidergauz

The Culture Fix® Podcast with Will Scott

Anthony Vidergauz is the former owner and CEO of California Closets, which offers custom storage solutions for their closets and beyond. He is an experienced advisor and has extensive experience in the franchise and home service industries. He is skilled in business development, entrepreneurship, and branding strategy, and has a professional law degree from the University of Witwatersrand in Johannesburg, South Africa.

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Bringing Empathy to Culture with Claude Silver of VaynerMedia show art Bringing Empathy to Culture with Claude Silver of VaynerMedia

The Culture Fix® Podcast with Will Scott

Claude Silver is the Chief Heart Officer at VaynerMedia, a modern, full-service global agency. She is a mentor, coach, manager, and the first CHO of VaynerMedia. The position was created to help scale Gary Vee and make sure that the over 800 employees feel they have a home in the company.  

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Life as a Chief Culture Officer with Jaime Neely show art Life as a Chief Culture Officer with Jaime Neely

The Culture Fix® Podcast with Will Scott

The return on investment in Corporate Culture can be huge for a company’s bottom line.

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Starting a Business and Preparing for Crisis with Gino Wickman show art Starting a Business and Preparing for Crisis with Gino Wickman

The Culture Fix® Podcast with Will Scott

Gino Wickman is the creator of the Entrepreneurial Leap but he is best known as the Founder of the Entrepreneurial Operating System or EOS Worldwide. Gino is also the author of the best-selling book Traction, the book that popularized the business management system. He has written many other books in the series including Get A Grip, Rocket Fuel, How To Be A Great Boss, and What The Heck Is EOS?

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Establishing strong Core Values can do an immense amount of good for a company or organization. Laying out clear and concise values are a proven way to get all personnel on the same page and working towards the same goals.

There is a domino effect: when well-crafted Core Values are lived by the employees and management in the daily life of the organization, employee satisfaction, and productivity increases. This is usually followed by an increase in profitability.

What better place to see the effects of precise, consistent Core Values then a hugely successful company like Apple?

Will Scott sits down with John Corcoran to talk about the Corporate Culture of Apple, what new markets Apple might expand into, and the 7 Core Values they have stayed with throughout their existence in order to maintain the high level of success they have experienced.

Here’s a glimpse of what you’ll learn: 

  • [01:41] The Core Values for Apple have not changed very much throughout the life of their company
  • [02:53] Apple keeps it simple
  • [04:35] The way Apple has moved towards owning their own supply chain 
  • [05:35] Market Strategy for Apple, and how they decide when and where to operate
  • [06:57] Could Apple be moving into the auto industry?
  • [08:38] Will’s thoughts on the integration and innovation of Apple’s products and how they relate to their Core Values

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