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Steve Gumm

Culture Czars Podcast with Will Scott

Release Date: 09/17/2019

Bringing Empathy to Culture with Claude Silver of VaynerMedia  show art Bringing Empathy to Culture with Claude Silver of VaynerMedia

Culture Czars Podcast with Will Scott

As listeners of this podcast know, Culture is more than just words on a wall, it is lived.  Our guest this week knows how to bring it into the heart. Claude Silver is the Chief Heart Officer at VaynerMedia, a modern, full-service global agency. She is a mentor, coach, and manager, and the company’s first CHO. The position was created to help scale Gary Vee and make sure that the over 800 employees feel they have a home in the company. Join Will Scott as he welcomes Claude Silver to talk about the Culture and guiding principles of VaynerMedia, and why culture is not a ping pong...

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Culture’s Return on Investment, with Anthony Vidergauz  show art Culture’s Return on Investment, with Anthony Vidergauz

Culture Czars Podcast with Will Scott

Life can always take a turn when you least expect it. Anthony Vidergauz had a professional law degree but was not fulfilled by the career. So when the opportunity came up to get involved with a young company he jumped at the opportunity. This week Will Scot is joined by Anthony Vidergauz who is the former owner and CEO of California Closets, which offers custom storage solutions for their closets and beyond. Anthony is an experienced advisor and has extensive experience in the franchise and home service industries. He is skilled in business development, entrepreneurship, and branding strategy,...

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Steve Gumm show art Steve Gumm

Culture Czars Podcast with Will Scott

A company can put Core Values on the wall, but the important question is: do they live them? So what can a company do to define their Core Values, and what are the best ways to implement them? In this episode, Will is joined by Steve Gumm, who is VP of Marketing at AssociaDirect. Steve helps organizations get from where they are to where they want to be, utilizing smart strategy and well-crafted game plans. Listen in as they talk about how Will defines Culture for new clients, some examples of bad culture, and why defining Culture makes an organization run more smoothly.  Here’s a...

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Corporate Culture, Core Values, and the Royal Marines, with Will Scott show art Corporate Culture, Core Values, and the Royal Marines, with Will Scott

Culture Czars Podcast with Will Scott

Will Scott has made company culture his life’s work. His book, his company, and these vlogs have shown the value and importance of having clear Core Values leads to a strong Corporate Culture.  So where did Will get the passion to take on this profession? What were the events and choices in Will’s life which led him to start Culture Czars and help people create a strong culture, so that people love where they work, and why they work? This week Will is joined by Adam Boyd, Vice President of Client Sales at Beneplace, LLC. Beneplace helps employers attract, retain and recognize their...

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Defining the Pillars of Leadership with Mel Schwartz show art Defining the Pillars of Leadership with Mel Schwartz

Culture Czars Podcast with Will Scott

Leadership is a difficult thing to pin down, but Mel Schwartz has developed a system. He has identified three pillars of leadership which highlight key traits that are necessary to a great leader. Mel Schwartz is a psychotherapist, author, marriage counselor, speaker, and consultant. Mel works globally by Skype and locally in Westport, CT, and Manhattan.  In this episode, Mel joins Will Scott to discuss the importance of emotion on the culture of a company, the three pillars of leadership, and how thoughts can create change in people’s lives. Here’s a glimpse of what you’ll...

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Turning the Tables on Will Scott  show art Turning the Tables on Will Scott

Culture Czars Podcast with Will Scott

Will Scott has made a career and reputation of helping people develop strong Core Values and Culture, as we have heard on this program. But what is his history? Will has over 20 years of experience building companies and culture, including his own Waer Systems.  In this episode, the tables are turned on Will and John Corcoran interviews him to learn more about the Values that shaped the early days of Waer Systems, what companies can do to screen new hires for culture synergy, and how the leaders of an organization can know if their Culture is working. Here’s a glimpse of what you’ll...

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Can a Company's Core Values Change?  show art Can a Company's Core Values Change?

Culture Czars Podcast with Will Scott

Strong, concise Core Values can help a company fulfill its vision and maintain a clear focus.  As a company grows over time, the goals, ideals, and even personnel begin to change. So it only makes sense that, in some cases, there will be a need to revisit the Core Values and make adjustments to match the dynamic needs of an organization.  So how do the leaders within a company know when to make changes This week Will Scott sits down with John Corcoran to talk about when companies need to adjust their mission and Core Values, and some examples of companies who made changes to their...

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The 7 Core Values Which Steve Jobs Gave Apple That Made it the World's Most Valuable Company show art The 7 Core Values Which Steve Jobs Gave Apple That Made it the World's Most Valuable Company

Culture Czars Podcast with Will Scott

Establishing strong Core Values can do an immense amount of good for a company or organization. Laying out clear and concise values are a proven way to get all personnel on the same page and working towards the same goals. There is a domino effect: when well-crafted Core Values are lived by the employees and management in the daily life of the organization, employee satisfaction, and productivity increases. This is usually followed by an increase in profitability. What better place to see the effects of precise, consistent Core Values then a hugely successful company like Apple? Will Scott...

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The Culture Fix Audio Companion: Conclusion show art The Culture Fix Audio Companion: Conclusion

Culture Czars Podcast with Will Scott

The culture of an organization seems invisible at first glance, but when you look deeper it permeates every facet of its day-to-day life. The general mood of employees affects efficiency and productivity. Everything downstream of that is affected, especially the bottom line. When people enjoy where they work, and why they work, everything is elevated. The repercussions and reverberations positively affect the workings of the company and even into the personal lives of the customers and employees alike. It can be a true revitalization. Join Will Scott and Dr. Jeremy Weisz as they discuss the...

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The Culture Fix Audio Companion: Chapter 9 - ROI show art The Culture Fix Audio Companion: Chapter 9 - ROI

Culture Czars Podcast with Will Scott

The Bottom Line. Yes, Culture can have a positive qualitative effect on a company (if done well), but can it bring a financial return? The answer is an emphatic yes. In fact, given the shockingly low initial cost, investing in the Culture of a company can bring a great return on investment. Culture is often an afterthought in the day-to-day operations of a company. For the vast majority of organizations, it is dealt with in a reactionary manner. If you don’t treat Culture in a proactive way, a default culture will inevitably arise. This default culture in counter-productive in most cases....

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More Episodes

A company can put Core Values on the wall, but the important question is: do they live them?

So what can a company do to define their Core Values, and what are the best ways to implement them?

In this episode, Will is joined by Steve Gumm, who is VP of Marketing at AssociaDirect. Steve helps organizations get from where they are to where they want to be, utilizing smart strategy and well-crafted game plans. Listen in as they talk about how Will defines Culture for new clients, some examples of bad culture, and why defining Culture makes an organization run more smoothly. 

Here’s a glimpse of what you’ll learn: 

[1:03] Steve Gumm asks Will for the Cliff Notes of Will’s story

[3:49] Background for Steve Gumm and what he is passionate about

[5:31] How Will defines Culture when he begins working with a new client

[7:20] What Will looks for when he is assessing a new company and what some of Will’s red flags are

[13:01] Techniques to ensure a company’s Core Values are followed through

[19:32] What to do when there is a problem employee

[20:45] Is a strong Culture as critical in organizations that are not businesses?

[25:50] If a company has their culture defined, everything is easier

[30:00] Will’s passion for building environments began in his youth

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