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The Culture Fix Audio Companion: Chapter 4 - Design

Culture Czars Podcast with Will Scott

Release Date: 04/29/2019

The Returns on Organizational Culture show art The Returns on Organizational Culture

Culture Czars Podcast with Will Scott

In this episode, of Culture Czars, Will Scott talks to David Snelson who is the Managing Director of Will’s company, Waer Systems. Tune in to gain insights on the return on culture, the importance of developing a valued organizational culture, how to maintain a positive culture, and how to have fun along the way.

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How to Develop a Valued Company Culture That Generates ROI show art How to Develop a Valued Company Culture That Generates ROI

Culture Czars Podcast with Will Scott

Dan Arriola is the President of Inktel, a contact center solutions company that provides call center, email, chat, and social media support for fortune 1000 brands. They’ve been in business for over 20 years and they have seven locations throughout the U.S. 

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Starting a Business and Preparing for Crisis with Gino Wickman show art Starting a Business and Preparing for Crisis with Gino Wickman

Culture Czars Podcast with Will Scott

Gino Wickman is the creator of the Entrepreneurial Leap but he is best known as the Founder of the Entrepreneurial Operating System or EOS Worldwide. Gino is also the author of the best-selling book Traction, the book that popularized the business management system. He has written many other books in the series including Get A Grip, Rocket Fuel, How To Be A Great Boss, and What The Heck Is EOS?

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Building Valued Company Culture, with Scott Silver show art Building Valued Company Culture, with Scott Silver

Culture Czars Podcast with Will Scott

Scott Silver is the President of Printable Promotions, an ad agency that focuses on promotional items and helping brands take their products to markets. Scott started his company over 25 years ago and the company has won industry awards for its website, marketing, use of technology, and a five-time winner of the Best Places to Work award in its industry. This week host Will Scott is joined by Scott to talk about his company, the importance of building a valued culture in his company.

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Building Strong Employees with Andrew Blickstein with Home Run Media show art Building Strong Employees with Andrew Blickstein with Home Run Media

Culture Czars Podcast with Will Scott

Andrew Blickstein is the Founder of Home Run Media, which helps companies utilize TV advertising to increase client acquisition by driving customers to their websites.

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Management Training for the Modern Age, with Aaron Levy  show art Management Training for the Modern Age, with Aaron Levy 

Culture Czars Podcast with Will Scott

Aaron Levy is Founder and CEO of Raise The Bar, a management training company that has set out to transform the managerial role. Aaron is also a speaker and author of the book Open, Honest, and Direct. This week host Will Scott is joined by Aaron to talk about his company, writing his new book, and the importance of a strong culture in his company.

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Life as a Chief Culture Officer with Jaime Neely  show art Life as a Chief Culture Officer with Jaime Neely

Culture Czars Podcast with Will Scott

The return on investment in Corporate Culture can be huge for a company’s bottom line.

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Bringing Empathy to Culture with Claude Silver of VaynerMedia  show art Bringing Empathy to Culture with Claude Silver of VaynerMedia

Culture Czars Podcast with Will Scott

As listeners of this podcast know, Culture is more than just words on a wall, it is lived.  Our guest this week knows how to bring it into the heart. Claude Silver is the Chief Heart Officer at VaynerMedia, a modern, full-service global agency. She is a mentor, coach, and manager, and the company’s first CHO. The position was created to help scale Gary Vee and make sure that the over 800 employees feel they have a home in the company. Join Will Scott as he welcomes Claude Silver to talk about the Culture and guiding principles of VaynerMedia, and why culture is not a ping pong...

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Culture’s Return on Investment, with Anthony Vidergauz  show art Culture’s Return on Investment, with Anthony Vidergauz

Culture Czars Podcast with Will Scott

Life can always take a turn when you least expect it. Anthony Vidergauz had a professional law degree but was not fulfilled by the career. So when the opportunity came up to get involved with a young company he jumped at the opportunity. This week Will Scot is joined by Anthony Vidergauz who is the former owner and CEO of California Closets, which offers custom storage solutions for their closets and beyond. Anthony is an experienced advisor and has extensive experience in the franchise and home service industries. He is skilled in business development, entrepreneurship, and branding strategy,...

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Steve Gumm show art Steve Gumm

Culture Czars Podcast with Will Scott

A company can put Core Values on the wall, but the important question is: do they live them? So what can a company do to define their Core Values, and what are the best ways to implement them? In this episode, Will is joined by Steve Gumm, who is VP of Marketing at AssociaDirect. Steve helps organizations get from where they are to where they want to be, utilizing smart strategy and well-crafted game plans. Listen in as they talk about how Will defines Culture for new clients, some examples of bad culture, and why defining Culture makes an organization run more smoothly.  Here’s a...

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More Episodes

After finding a suite of Core Values appropriate to a unique organization, and taking some time to properly describe them, the next step is to give them some life in multiple dimensions. Or, to put it another way, to bring them to life...literally. Each company will be slightly different depending on their culture, and that’s okay!

Most of the time this means giving them an allegorical or literal representation in the real world. This is Postering at its best. Archetypes, real-world examples, and even award trophies are examples of ways to get this done. The important thing is that the Core Values come alive and inspire the people that makeup and drive a company.

Join Dr. Jeremy Weisz once again as he sits down with Will Scott to explore his new book The Culture Fix. Listen in while they explore how to design Core Values in order to bring them to life.

Here’s a glimpse of what you’ll learn:

  • [01:49] Designing Core Values: the example of Vircom
  • [04:40] How Vircom brings Core Values to life by showcasing employees who live the values in the daily life of the company
  • [05:30] Using music to give life to Core Values: the example of SABRE
  • [07:00] Postering: Using imagery, and posters to help bring Core Values to life
  • [08:50] The benefits of rewarding employees for live the Core Values
  • [12:05] How the implementation of Core Values benefits a company overall

Resources Mentioned in this episode

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