Kwame Agyei - Appoynt - From Accra with Service: How Ghana Is Powering SMB CX
Release Date: 09/25/2025
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Happy New Year for 2026 from Peter and Mark at the CX Files podcast. We asked our listeners to send some thoughts about 2025 and the year ahead... If you listen to this episode you will hear messages from the Netherlands, Philippines, UK, South Africa, Australia, Canada, and Brazil... that's North America, South America, Europe, Africa, Asia, and Australasia all covered! Contributors listed in the order they feature on the podcast: Leo Ooms Nathan Muniz Lian Rowlands Rod Jones Paul O'Hara Michael Gray Anna Bessarabova Michael Clark Mike Ortegon Stephen Loynd David Neale Peter Ryan ...
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CX Files 400 Live In London! Get Your Free Ticket Now!
CX Files
Celebrate CX Files Episode 400 — Join Mark Hillary and Peter Ryan Live in London for an Exclusive Networking Event! CX Files Episode 400 Live in London – January 21, 2026 Join Mark Hillary and Peter Ryan, co-hosts of the CX Files podcast, for a special live networking event in London as they celebrate the show’s 400th episode! This informal evening brings together members of the global Customer Experience (CX) community for drinks, conversation, and connection. Mark will be flying in from São Paulo, Brazil, and Peter from Montreal, Canada...
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In this special episode of the CX Files, we are looking to the end of 2025 and into 2026. Peter Ryan called Paul Smith and David Rickard - two expert advisers on CX and BPO - to talk about what just happened in 2025 and their top predictions for CX in 2026. --- Paul Smith Principal Consultant, Quinn Growth Advisers Salt Lake City, Utah, USA David Rickard Partner, Everest Group Clanfield - near Portsmouth, UK Summary: In the CX Files podcast episode 399, hosts Mark Hillary and Peter Ryan discuss 2025 highlights and 2026 predictions with Paul Smith from Quinn Growth...
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CX Files
Miguel Familia is the CEO and co-founder of Wise BPO. He is based between the Dominican Republic and St. Petersburg, Florida, USA. Miguel has a long history in CX, but one year ago he decided to create a new BPO brand - serving clients from the Dominican Republic. Peter called Miguel to learn about his story of creating a new CX brand, his background in this industry, the advantages of the DR, and his vision for the future of CX. SUMMARY: Mark Hillary and Peter Ryan introduce Miguel Familia, CEO and co-founder of Wise BPO in the Dominican Republic. Miguel shares his journey from starting in...
info_outlineKwame Agyei is the founder and CEO of Appoynt. He is based in London, UK with operations in Ghana.
In this conversation with Peter Ryan, Kwame tells the story of how and why he founded Appoynt during the Covid pandemic and the opportunity for more businesses to work with partners in Ghana.
https://www.linkedin.com/in/kwame-agyei-b3ab1333/
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SUMMARY
Mark Hillary and Peter Ryan discuss the growth of BPO services in Ghana, highlighting Kwame Agyei's venture, Appoynt. Kwame, an accountant by background, founded Appoynt during the COVID-19 pandemic to leverage Ghana's talent and regional advantages. The company specializes in back-office support, accounts receivable, and customer support for SMBs in the US and UK. Kwame emphasizes the importance of understanding market capabilities and building trust through quality service. They also discuss the potential impact of proposed US legislation on offshoring and the emerging potential of Ghana as a BPO hub.