Roger Barlow - LATAM Translations - AI Has Changed Translation Into Interpretation
Release Date: 02/26/2026
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CX Files
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BONUS: Mark Hillary - If AI Can’t See You, Buyers Won’t Either: The New Rules of B2B Sales
CX Files
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CX Files
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Tugs and Adrian Smith - ATAC Global CX - Proof, Not Promises: Certifying the Remote Contact Center Agent
CX Files
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Muhammad Yahya Patel - Huntress - Cybersecurity Is Now a CX Problem
CX Files
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Donald Berryman - ProfectusCX - The Future For The Enterprise-BPO Relationship
CX Files
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Lara Klick - Klick Advisors - Why Patient Feedback Rarely Leads to Better Care
CX Files
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Guillaume Luccisano - Yuma AI - The Great CX Reset: Why BPOs May Need a New Business Model
CX Files
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David Rickard - Everest Group - Elevate Ethiopia
CX Files
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CXOutsourcers 2026 - Voices From The Conference
CX Files
The annual CXOutsourcers Mindshare event took place in Ottawa, Canada, earlier in May 2026 (May 18-20). Peter Ryan took a microphone onto the conference floor to capture ideas and comments from the delegates in Canada for this CX-focused event. In this episode of CX Files you will hear comments from: Sean Duncombe - COO, Neuroframe (USA) Nathalie Siphengphet - CMO and VP Strategy, NQX (Canada) Yanique Grant - Chief CX Specialist, ElevateCX (USA) Seandette Wiltshire - Founder, The Contact Hub (Barbados) Dave Rumble - various roles including Director and Chair Maistro Group and board...
info_outlineRoger Barlow is Director of LATAM Translations. He is based in São Paulo, Brazil.
Roger is British and has lived in Brazil since 1998. Since 2001 he has focused on helping Brazilian companies engage with a global audience. This involves a significant amount of translation from and to Portuguese.
Multilingual CX is a subject we have often covered on CX Files so Mark decided to call up Roger because of his experience managing a company that is entirely focused on translation. How has AI impacted translation and will we see a complete replacement of translation because AI can now do this work?
The answer may be surprising. AI is getting better, but the reality is still that many humans don't understand each other so there are many subtle messages and meanings that may still require human attention.
CX leaders considering a complete move to automated multilingual support may need to take these ideas on board - day-to-day basic services can be automated, but it's still not possible to achieve 100% accuracy using AI in translation or interpretation.
https://www.linkedin.com/in/roger-barlow-87270991/
Summary:
Mark Hillary and Peter Ryan discuss the impact of AI on translation services with Roger Barlow, who runs LATAM Translations in São Paulo. Barlow highlights that while AI can handle basic translations, it struggles with nuances and context, especially in complex documents like ESG reports. He notes that most of his work comes via email, and the pandemic led to a permanent shift to remote work - WFH is now normal. Barlow also mentions that AI is often used without permission, leading to errors. He predicts a potential pushback against AI-driven translation due to its limitations in conveying subtle meanings and maintaining document quality.