Cyber PR Music Podcast
In this episode, I sit down with Playlist expert Mike Warner to delve into the fascinating world of targeted advertising, the challenges of music promotion, and the powerful role that AI can play in your playlist strategy. Mike warns about the dangers of targeting the wrong audience and emphasizes the importance of considering an artist's genre when reaching out to potential fans. He also shares personal anecdotes, including a friend's experience with directing family and friends to their music under a new name. Discover how text and visuals can influence listeners' decision to press play, and...
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In episode 6, I sat down with extraordinary visual artist, musician, and Metaverse expert Carrie Able, to discuss the fascinating intersection of AI, art, and the future of music. Throughout the episode, Carrie shares insightful perspectives on the unique art that we all know and love (like the art you can visit in museums) and how AI falls short in replicating its depth and creativity. She also delves into her exciting journey of creating standalone music that inspires art. We discuss the potential risks and benefits of AI in the art industry. Carrie emphasizes the need for regulation and...
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In this episode, we dive into the world of AI music-making tools and their rising popularity. My guest, Kristin Juel, did extensive research for Water & Music and had a LOT to say about why it is critical to get proactively out in front of all the AI tools that are coming to market and why it is empowering for artists to test and understand what’s available. This not only alleviates the fear of the unknown but also as Kristin says “Don't wait for it to become something that's a nuisance. Get in the mindset, and start looking at the opportunities.” Different types of people, from...
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On this episode of The Cyber PR Music Podcast, Ariel chats with an old friend and colleague. John Oszajca, a musician and digital marketer, and he shares his insights into using AI language models like Chat GPT for music marketing, emphasizing the importance of having a human-derived game plan and not solely relying on AI. He also shares his thoughts on the singularity and what it means for AI's potential future. Lastly, the podcast touches on the strengths and limitations of AI in music marketing, and how musicians can complement their talents with AI tools. Overall, this episode explores how...
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On this episode of The Cyber PR Music Podcast, host Ariel Hyatt speaks with software engineer and Myxt co-founder Chris Wetherell about AI in music and the need for a cultural understanding around technology. Wetherell shares insights on his current work in mastering, audio pattern detection, and transcription services, as well as the breakthrough in AI language translation that happened in 2017. He also discusses his concerns about government understanding of technology and the weaponization of social media, a topic he knows a LOT about as he had a front-row seat at Twitter. Key takeaways...
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On episode 2 of The Cyber PR Music Podcast, AI Season we dive into the world of AI and creativity. The music industry is facing a new challenge that requires attention from lawyers and lawmakers to create new laws that fit the existing landscape and address the rise of AI. However, the potential of AI in the music industry is enormous, allowing artists to create work more easily and more effectively. First, we discuss the legal challenges surrounding AI-generated content after the much covered AI debacle with fake Drake and The Weeknd, causing DSPs to take down the song. Then, we explore...
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The newest season of the Cyber PR Music Podcast is all about AI Music Marketing and the brilliant Hazel Savage, co-founder of Musiio by SoundCloud kicks it off from London. Hazel talks about the role of AI in music creation. While the use of AI can be seen as a "freak show" to some, it can also be an opportunity for artists like Grimes to explore a new branch of creativity. She touches on the history of technology in the music industry, and how the industry will continue to find ways to value artists while not stifling creativity. She speaks candidly about her personal experience of...
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In this episode Ariel discusses: The struggle she went through to release this book Exclusive Q&As with some of the amazing independent artists and industry professionals who are featured in The Ultimate Guide to Music Publicity Music release strategies and how to get featured on blogs and playlists
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In this epsiode, Heather & Ariel discuss: How to engage and establish your fanbase Finding your Super Fans Turning your Super Fans into Patreon subscribers Using Patreon to connect further with your fans
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In this episode, Dan & Ariel discuss: The state of live music during a pandemic Livestreaming Virtual Concerts Using StageDoor
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Episode Five: Spotify or Die with Mike Warner
In this episode Mike and I discuss:
- The Spotify Basics most artists skip
- How to submit your music to Spotify’s playlist curators
- How to stand out amongst the 40,000 tracks (yep you read that right!) that go up every day on Spotify
- Why curating your own playlists is a great marketing strategy
- How to avoid shady playlisting companies
- What to do if you only have ONE hour a week
Episode Action Sheet:
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Tools, Articles or Other Tips Mentioned:
Submit Directly to Spotify Playlists
How to Get on Spotify Playlists
The Indie Musicians Guide To Spotify
Links Mentioned:
Connect With Ariel Hyatt & Cyber PR Music
Work With Me:
Other Ways I Can Help:
1) Subscribe to my podcast - The Cyber PR Music Podcast
2) Check out my newest ebook Social Media Tuneup to walk yourself how to effectively ratchet up your social media presence across all channels
3) Order my bestselling book CROWDSTART a step-by-step guide to a successful 30-day crowdfunding campaign. Available on Amazon
3) Learn in one of my LABS masterclasses - there are 12 to choose from and they focus in on areas you may want to hone in on including: Supercharge Your PR, Release Music With Ease, and Getting Sponsored.
4) Read any of the 300+ blog posts I have written to help you get ahead in the business. My main focus areas are marketing, music PR, crowdfunding, and making money.
About:
Ariel Loves the challenges that today's music business presents and she leads her team to help clients come out ahead- whether that is with a detailed Total Tuneup, a new brand, or an increased established digital footprint, she is dedicated to helping her clients leave more educated than they were when they came to Cyber PR. She has written over 300 blog posts and four books on marketing, crowdfunding, and social media for artists- two of which went to #1 on Amazon. Ariel has spoken to over 100,000 artists in 12 countries about how to take control of their own marketing leading masterclasses, workshops, and panels.