Episode 3: Brand Pillars, Fan Personas, and Voice — Step 1 of the Bond Marketing Funnel
Cyber PR Music Podcast
Most artists skip this step entirely. They jump straight to posting, promoting, and chasing Spotify plays without ever asking the most important question first: who are you, who are you for, and how do you actually sound? In this solo episode, Ariel walks through Step 1 of the Bond Marketing Funnel — Brand Pillars, Fan Personas, and Voice — and explains why everything else you do in your music career depends on getting this right first. What you'll learn in this episode: Why most artists go straight to content before they have clarity — and why that is exactly backwards. What brand...
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Episode 2: Getting Your Mindset Right with Julie Flanders
Cyber PR Music Podcast
Episode 2: Getting Your Mindset Right with Julie Flanders Before you can build a fanbase, you have to get your head straight. In this episode, Ariel sits down with her longtime mentor, musician, and October Project founder Julie Flanders — a woman who has lived every version of a music career, from signing with Sony to making music in her living room. Julie brings something no marketing strategy can replace: the mindset work that has to come before any of it. This conversation will stop you in your tracks. What you'll learn in this episode: Why burnout is a signal, not a badge of honor —...
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Episode 1: The Music Industry Has Been Lying to You About Success
Cyber PR Music Podcast
After 30 years helping independent artists, Ariel Hyatt is back — and she's fired up. In this season premiere, Ariel exposes why streams, followers, and viral moments aren't building music careers — and introduces the Bond Marketing Funnel: her proven system for moving artists from chasing buzz to building real fans who actually show up, come back, and pay you. If you've been doing everything right and still feel like something is broken — this episode is for you. Watch the Free Buzz to Bond Webinar: Get Invited to a Private Mastermind Session: ...
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Playlisting Prowess: Pushing Playlist Potential with AI
Cyber PR Music Podcast
In this episode, I sit down with Playlist expert Mike Warner to delve into the fascinating world of targeted advertising, the challenges of music promotion, and the powerful role that AI can play in your playlist strategy. Mike warns about the dangers of targeting the wrong audience and emphasizes the importance of considering an artist's genre when reaching out to potential fans. He also shares personal anecdotes, including a friend's experience with directing family and friends to their music under a new name. Discover how text and visuals can influence listeners' decision to press play, and...
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Consent, Collaboration, and Caution: Web 3.0, The Metaverse and AI
Cyber PR Music Podcast
In episode 6, I sat down with extraordinary visual artist, musician, and Metaverse expert Carrie Able, to discuss the fascinating intersection of AI, art, and the future of music. Throughout the episode, Carrie shares insightful perspectives on the unique art that we all know and love (like the art you can visit in museums) and how AI falls short in replicating its depth and creativity. She also delves into her exciting journey of creating standalone music that inspires art. We discuss the potential risks and benefits of AI in the art industry. Carrie emphasizes the need for regulation and...
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Digital Dexterity: Decoding the AI Musicians' Maze By Testing Tools, Apps & Sites
Cyber PR Music Podcast
In this episode, we dive into the world of AI music-making tools and their rising popularity. My guest, Kristin Juel, did extensive research for Water & Music and had a LOT to say about why it is critical to get proactively out in front of all the AI tools that are coming to market and why it is empowering for artists to test and understand what’s available. This not only alleviates the fear of the unknown but also as Kristin says “Don't wait for it to become something that's a nuisance. Get in the mindset, and start looking at the opportunities.” Different types of people, from...
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Maximizing Music Marketing with ChatGPT and AI
Cyber PR Music Podcast
On this episode of The Cyber PR Music Podcast, Ariel chats with an old friend and colleague. John Oszajca, a musician and digital marketer, and he shares his insights into using AI language models like Chat GPT for music marketing, emphasizing the importance of having a human-derived game plan and not solely relying on AI. He also shares his thoughts on the singularity and what it means for AI's potential future. Lastly, the podcast touches on the strengths and limitations of AI in music marketing, and how musicians can complement their talents with AI tools. Overall, this episode explores how...
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Rhythm & Reflection: Why Musicians Need an AI Point Of View
Cyber PR Music Podcast
On this episode of The Cyber PR Music Podcast, host Ariel Hyatt speaks with software engineer and Myxt co-founder Chris Wetherell about AI in music and the need for a cultural understanding around technology. Wetherell shares insights on his current work in mastering, audio pattern detection, and transcription services, as well as the breakthrough in AI language translation that happened in 2017. He also discusses his concerns about government understanding of technology and the weaponization of social media, a topic he knows a LOT about as he had a front-row seat at Twitter. Key takeaways...
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Melodies in the Machine: Legal Landmines of AI-Generated Music with Ryan Kairalla, Music Attorney & Break The Business Podcast Host
Cyber PR Music Podcast
On episode 2 of The Cyber PR Music Podcast, AI Season we dive into the world of AI and creativity. The music industry is facing a new challenge that requires attention from lawyers and lawmakers to create new laws that fit the existing landscape and address the rise of AI. However, the potential of AI in the music industry is enormous, allowing artists to create work more easily and more effectively. First, we discuss the legal challenges surrounding AI-generated content after the much covered AI debacle with fake Drake and The Weeknd, causing DSPs to take down the song. Then, we explore...
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Metadata, Music Discovery & Musicians AI with Hazel Savage, Co-founder Musiio by SoundCloud
Cyber PR Music Podcast
The newest season of the Cyber PR Music Podcast is all about AI Music Marketing and the brilliant Hazel Savage, co-founder of Musiio by SoundCloud kicks it off from London. Hazel talks about the role of AI in music creation. While the use of AI can be seen as a "freak show" to some, it can also be an opportunity for artists like Grimes to explore a new branch of creativity. She touches on the history of technology in the music industry, and how the industry will continue to find ways to value artists while not stifling creativity. She speaks candidly about her personal experience of...
info_outlineIn this episode, Ashley and Ariel discuss:
- What #WomenCrushMusic is, Why it began, and how it spread to 16 cities in their first year
- How #WCM has gone virtual during the COVID crisis
- Why connection and community are the most important things in this industry
- Surprise wins that #WCM has experienced as a result of the Digital transition
- What #WCM is planning for the future
- Why getting vulnerable and being real with your fans is important for your career
- How musicians can work on bouncing back from this pandemic