Real life, revealed: How behavioural data is shaping the future of business intelligence
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
Release Date: 05/29/2025
How to make your team visible as a data leader
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Lindsay Mason, a senior data leader with 20 years of experience across retail and the public sector. Lindsay shares her journey from analysing sales and forecasting trends at Debenhams, where frustration with poor data quality led her into data, to leading data strategy at John Lewis Partnership and moving into the civil service four years ago. The conversation explores what makes data teams visible and valued. Lindsay reflects on joining a team that was "driven and committed but...
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How organisations understand what customers value
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
In this guest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, is joined by Kate Sargent, Chief Data Officer at the Financial Times, to discuss how customer understanding drives strategy, growth and trust in a digital-first organisation. Kate explains how the FT has evolved from a traditional publisher into a subscription-led business serving audiences from classroom to boardroom. She shares how customer insight underpins everything from acquisition and retention to product design and experience, guided by a clear set of "metrics that matter"....
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How culture drives behaviour, performance and change
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, is joined by Blaire Palmer, author, keynote speaker and expert on leadership and the future of work. This episode is a candid conversation about what organisations must rethink if they want people and performance to thrive in an era shaped by rapid technological change. Drawing on her background as a BBC journalist, one of Europe's first accredited coaches and the author of 'Punks in Suits', Blaire unpacks the long-held assumptions that quietly limit how people show up at...
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Why organisations struggle with change and what to do about It
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
Most organisations don’t struggle with change because of strategy or technology, they struggle because change is fundamentally human. In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Sunil Kumar, Chief Transformation Officer, to explore why transformation so often stalls and what leaders can do to make it stick. Drawing on more than 26 years working across airlines, telecoms, finance and FMCG, Sunil explains why context, such as geopolitics, customer behaviour, industry shifts and internal culture, is the deciding factor in how change lands. When...
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Why companies fail with data and what to do about it
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, speaks with Shachar Meir, a data advisor who has worked with organisations from startups to the likes of Meta and Paypal. Together, they explore why so many companies, even those with skilled data teams, solid platforms and plenty of data, still struggle to deliver real business value. Shachar's take is clear: the problem isn't technology - it's people, process, and culture. Too often, data teams focus on building sophisticated platforms instead of understanding the business problems...
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Building data excellence: culture, value and the human side of AI
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, speaks with Roberto Maranca, data & digital transformation expert and author of Data Excellence. They explore what it really means to build a 'data fit' organisation, one that treats data capability like physical fitness by understanding where you are, training for where you want to be and making improvement a daily routine. Drawing from ancient philosophy and modern business, Roberto explains how concepts from Socrates and Aristotle can help leaders rethink culture, value and human...
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Busy doesn't equal value: How great teams deliver
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
Busy isn’t the same as valuable. Too many data teams fall into the trap of endless activity chasing the next tool, migration, or hype, without ever proving their impact. In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, sits down with Maaike van den Branden, former Chief Data Officer at Compare the Market and Mumsnet, to uncover what truly makes a data team successful. Drawing on two decades of experience, Maaike shares the practical ingredients for teams that deliver real value: clarity of purpose, balanced skills, open recognition, and strong...
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The future of work isn’t about AI. It’s about us.
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
AI is no longer a distant concept; it’s here, reshaping the way we live and work. From coding and customer service to creative content, AI is already taking on tasks once thought to be uniquely human. But what does that mean for the future of work, and more importantly, for the role of leaders? In this solo episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, explores the real implications of AI on jobs, leadership, and human value. Drawing lessons from history, automation, shipping containers, even the rise of personal computing, Jason argues that every wave of technology...
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When Jason interviewed ChatGPT: Leadership in the age of AI
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
What if the future of leadership wasn't explained by another CEO, but by an AI? In this special episode of Hub & Spoken, hosted by Jason Foster, CEO & Founder of Cynozure, the guest isn't a data or business leader. It's ChatGPT. Together, they explore one of the most pressing questions for organisations today: What does leadership mean in the age of artificial intelligence? The discussion contrasts the logical view of leadership, vision, decision-making and orchestration, with the uniquely human qualities that machines can't replicate: courage under pressure,...
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Lessons Every Leader Can Use to Unlock Data and AI Success
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
In this episode of Hub & Spoken, host Jason Foster, CEO & Founder of Cynozure, is joined by James Lupton, Chief Technology Officer at Cynozure, to explore the findings from What Matters Most for Insurers Now — a new report shaped by insights from 35 senior leaders across the insurance industry. While the report focuses on insurers, its lessons resonate far more widely. Jason and James discuss how organisations across sectors are wrestling with the same issues: outdated and overly customised legacy systems that hold back innovation, a persistent gap between the ambition to build a...
info_outlineBehavioural data is fast becoming a cornerstone of modern business strategy.
Not just for media measurement or advertising optimisation, but across product, pricing, logistics, and platform development. It tells us what people actually do, not just what they say they do.
As traditional market research struggles with low engagement and recall bias, brands are turning to digital behavioural data to make sharper, faster decisions. Whether it's tracking consumer journeys in the app economy or identifying early adoption trends (like the impact of AI tools on category disruption), the value lies in real, observable behaviour at scale.
But, that shift raises new questions around data ownership, consent, and fairness. And, the rise of AI is only accelerating both the opportunity and the complexity.
In the latest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks to Chris Havemann, CEO of RealityMine, and discusses everything from:
- The transition from survey-based research to behavioural data analysis
- The impact of AI on interpreting digital interactions
- Ethical considerations surrounding data consent and transparency
- Building trust through clear data collection and usage practices
Learn from Chris's 25+ years in data and insight, and explore how behavioural signals are reshaping everything from media to market intelligence.
Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.